Latest News- Wine E-Commerce Market: Still wine is expected to lead the Product Type segment during 2025-2029

The Wine E-Commerce Market is being driven by Increasing preference for online shopping

The Wine E-Commerce Market is expected to grow at a CAGR of 7.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 13000.6 million. The global wine e-commerce market faces a substantial challenge with the issue of underage sales of alcoholic beverages. This concern is not only illegal in numerous countries but also poses a significant public health risk. The World Health Organization reports that over 200 million youth worldwide engage in underage drinking, leading to an estimated annual cost of over USD400 billion in healthcare and related expenses. Regrettably, approximately 30% of online wine retailers in the US lack adequate age verification procedures, increasing the risk of underage sales. Ensuring robust age verification checks in the e-commerce sales process is essential to mitigate this risk and protect both the industry and consumers. 

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Which Factors Are Causing a Surge in Market Growth?

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According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing preference for online shopping
• Surge in urbanization and packaging innovation
• Increasing wine consumption

However, the market also witnesses some limitations, which are as follows:

• Complex regulatory environment
• Risk of spoilage during shipping
• Lack of physical touchpoints

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Market Scope in Wine E-Commerce Market Research Report

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Research Analysis Overview

The Wine E-Commerce Market encompasses various wine categories, including Still, Sparkling, Fortified, Red, White, and Rose, all sold on E-commerce platforms. Due to the Negative demand shock, consumers are opting for Low alcohol-by-volume wines. Premiumization and the popularity of Canned products continue to drive growth. Wine Economists and Aperitivo Culture fuel demand for Premium wines, Organic wines, and Specialty store purchases. Online marketing, Virtual tastings, and AI-powered recommendations cater to Wine aficionados' needs. Tasting events and Social drinking also contribute to the market's expansion. E-commerce sales of Alcohol, including wines, continue to increase with the convenience of Online purchasing.

Market Research Overview

The global wine e-commerce market encompasses the revenue generated by businesses offering retail services for Still, Sparkling, Fortified, Red, White, and Rose wines via online platforms. According to Technavio's market analysis, the size of the global broadline retail market, which includes wine e-commerce, is determined by the revenues of Internet retailing service providers, third-party online retail platforms, door-to-door retailers, department stores, and other general merchandise companies, including those facilitating online marketplaces for consumer products and services. Market expansion will be fueled by the widespread adoption of advanced mobile devices and high Internet penetration, enabling consumers to access on-demand wine offerings from anywhere.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/