Authored By: Sarah
11 Jul 2024

 Weight Loss Supplement Market Size to grow by USD 1533.5 million between 2024-2028

According to a research report “ Weight Loss Supplement Market” by Distribution Channel (Online stores, Retail outlets) Type (Pills, Powder, Liquid) Geography (North America, Europe, Asia, Rest of World (ROW))- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1533.5 million, at a CAGR of over 4.96% during the forecast period. The global obesity epidemic poses a significant challenge to public health, with obesity linked to detrimental health outcomes such as diabetes, hypertension, and cancer. The prevalence and incidence of obesity continue to rise, with the US having the highest obesity rate over the past two decades. Time constraints and sedentary lifestyles have contributed to this trend, leading consumers to prioritize their health and seek effective solutions. The limited efficacy of existing pharmaceutical interventions for obesity has created a growing demand for weight loss supplements in the market.

Browse market data tables, figures, and in-depth TOC on “Weight Loss Supplement Market” by Distribution Channel (Online stores, Retail outlets) Type (Pills, Powder, Liquid) Geography (North America, Europe, Asia, Rest of World (ROW)) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Online stores segment is projected to dominate the market size in 2024

In the highly competitive market for weight loss solutions, diet pills remain a popular choice due to their convenience and accessibility, with numerous offerings available in pharmacies, health food stores, and online. These supplements aim to aid users in their weight loss journey by means of various mechanisms, such as suppressing appetite, increasing metabolism, and inhibiting fat absorption. Common ingredients include caffeine, green tea extract, and Garcinia cambogia. However, the efficacy and safety of these supplements have been subject to ongoing debate. Companies strive to differentiate themselves in this market, offering innovative formulations and marketing strategies to attract consumers seeking effective and reliable weight loss solutions.

By Type, Pills  segment is expected to hold the largest market size for the year 2024

In the dynamic market for weight loss supplements, online retail channels have emerged as a preferred platform for consumers seeking to compare and contrast offerings from various brands. With the inherent risks associated with weight loss supplements, consumers often face the challenge of deciding whether to try a new product, remain loyal to existing brands, or explore alternatives. Online stores provide a solution by offering access to customer reviews and feedback, enabling informed purchasing decisions. This trend is expected to boost the demand for online distribution channels and fuel the expansion of the global weight loss supplement market during the forecast period.

North America is forecasted to hold the largest market size by region in 2024

The weight loss supplement market represents a significant business opportunity, with increasing consumer demand for effective and safe solutions to manage weight. According to market research, this sector is projected to expand at a robust rate, driven by rising obesity rates, growing health consciousness, and advancements in supplement technology. Companies are investing heavily in research and development to bring innovative, science-backed products to market. The competitive landscape is diverse, with a range of offerings from established players and new entrants. Success in this market requires a deep understanding of consumer needs, regulatory compliance, and strategic marketing.

The Weight Loss Supplement Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abbott Laboratories
  • Ajinomoto Co. Inc.
  • Amway Corp.
  • Bioalpha Holdings Berhad
  • FANCL Corp.
  • Glanbia plc
  • GlaxoSmithKline Plc
  • GNC Holdings LLC
  • Herbalife International of America Inc.
  • Iovate Health Sciences International Inc.
  • Market America Inc.
  • Nature Sure
  • Natures Sunshine Products Inc.
  • Nestle SA
  • Pfizer Inc.
  • Shaklee Corp.
  • Solace Nutrition
  • True Protein Pty Ltd.
  • Vitaco Ltd.
  • Wolfson Holdco Ltd.

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Research Analysis Overview

Title: Weight Loss Supplement Market: Trends, Challenges, and Opportunities Amidst Unhealthy Diets and Health Consciousness The global Weight Loss Supplement market is witnessing significant growth due to the increasing obese population and the desire for a perfect body physique. However, the use of these supplements comes with potential risks, especially when consumed in conjunction with an unhealthy diet. The MDPI study warns of the association between weight loss supplements and stroke, hypertension, cardiovascular diseases (CVDs), diabetes, and even cardiac arrest. Strategic alliances and partnerships are crucial for ensuring safety and efficacy in the weight loss supplement industry. The market is segmented into powders and pills types, with the pills segment dominating due to its convenience and ease of use. The middle-class population, gym members, and health club goers are the primary consumers of weight loss supplements. The pandemic impact has led to a shift towards boutique fitness industry, which is expected to drive market growth. Business decisions in the weight loss supplement industry must prioritize healthy lifestyle promotion over quick fixes. Collaborations with dieticians, gyms, and fitness centers can help in creating a holistic approach towards weight loss. The industry must also address the safety concerns and regulatory requirements to maintain consumer trust. In conclusion, the weight loss supplement market presents both opportunities and challenges. It is essential to strike a balance between business growth strategies and consumer safety and efficacy.

Market Research Overview

The weight loss supplement market is a significant sector within the larger health and wellness industry, catering to the growing population dealing with obesity and related health issues. This market includes various offerings such as wellness retreats, health monitoring devices, exercise routines, weight management clinics, stress management programs, sleep quality improvement solutions, personalized diet plans, online fitness programs, nutritional counseling, fitness tracking apps, and weight loss supplements in the form of powders and pills. Upstream, the market involves strategic alliances with dieticians, healthcare providers, and researchers to ensure safety & efficacy. Downstream, it reaches the working class and middle-class population through various channels like gyms, health clubs, fitness centers, and online platforms. Obstacles to market growth include the unhealthy diet, lack of physical activity, and increasing prevalence of chronic conditions like obesity, hypertension, diabetes, and cardiovascular diseases (CVDs), leading to complications such as stroke and cardiac arrest. The MDPI study reveals that the global market for weight loss supplements was valued at USD66.3 billion in 2019, with the powders segment accounting for the largest share. The pandemic impact has led to a shift towards online solutions and meal replacement liquids. Businesses are focusing on business/growth strategies like partnerships, product innovation, and targeted marketing to cater to the obese population. The boutique fitness industry is also a growing segment, offering personalized plans and premium services.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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