Latest News- Dietary Supplements Market: Vitamins is expected to lead the Product segment during 2025-2029

The Dietary Supplements Market is being driven by Increasing adoption of healthy eating habits

The Dietary Supplements Market is expected to grow at a CAGR of 8.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 72 billion. The global protein supplements market is witnessing a notable trend towards plant-based protein sources. This shift is driven by evolving consumer preferences, heightened health consciousness, and environmental concerns. Since 2020, plant-based protein supplements derived from peas, rice, hemp, soy, and other plants have gained substantial market traction and share. The surge in popularity of plant-based diets and flexitarian lifestyles is a primary factor fueling this trend. Consumers are increasingly adopting plant-based diets for various reasons, including health benefits, environmental sustainability, and ethical considerations. Plant-based diets have been linked to numerous health advantages, such as reduced risk of chronic diseases, effective weight management, and enhanced overall well-being. Consequently, plant-based protein supplements have become an attractive choice for health-conscious individuals seeking to optimize their nutritional intake. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vitamins
  • Combination
  • Fatty acids
  • Probiotics
  • Others
• Distribution Channel
  • Offline
  • Online
• Type
  • Energy and weight management
  • General health
  • Bone and joint health
  • Cardiac health
  • Others
• Formulation
  • Tablets
  • Powder
  • Capsules
  • Softgels
  • Liquid
• End-user
  • Adults
  • Geriatric population
  • Pregnant women
  • Children and infants
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing adoption of healthy eating habits
• Rising awareness of preventative healthcare
• Growing interest in sports and fitness activities

However, the market also witnesses some limitations, which are as follows:

• Consumer distrust stemming from misleading marketing activities
• Threat of counterfeit dietary supplements
• Challenging regulatory environment

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Market Scope in Dietary Supplements Market Research Report

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Research Analysis Overview

The Dietary Supplements Market involves the identification of active compounds, employing various extraction methodologies and purification techniques to ensure product quality. Quality assurance systems and batch traceability are crucial for maintaining consistency and accountability. Stability studies are designed to assess the product's performance under different conditions, while in-vitro digestibility and in-vivo absorption studies provide insights into bioavailability. Clinical efficacy data, safety assessment protocols, and toxicity testing methods ensure product efficacy and safety. Pharmacokinetic modeling, ingredient interactions, allergen identification, and contaminant detection are essential components of the research and development process. Solubility parameters, particle size distribution, flow properties measurement, coating technologies, and drug delivery systems optimize product performance. Controlled release formulations, sustained release matrices, and targeted delivery mechanisms enhance absorption rates and efficacy biomarkers. Patient compliance factors are also considered to ensure the success of dietary supplements in the market.

Market Research Overview

The Dietary Supplements Market encompasses businesses engaged in manufacturing and distributing probiotic strains, herbal extracts, vitamins, and mineral supplements. Technavio's market analysis calculates the market size based on the consolidated revenue of these entities. Equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters, are excluded. Market expansion will be fueled by the health benefits of dietary supplements, such as enhanced vitamin bioavailability, mineral chelation, and the growing consumer preference for natural health solutions. Minimally processed supplements, like probiotics and herbal extracts, offer added nutritional value, including increased potassium, dietary fiber, folate, vitamin A, and vitamin C intake.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/