Latest News- Dietary Supplements Market: Vitamins is expected to lead the Product segment during 2025-2029

The Dietary Supplements Market is being driven by Increasing adoption of healthy eating habits

The Dietary Supplements Market is expected to grow at a CAGR of 8.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 72 billion. The global protein supplements market is witnessing a notable trend towards plant-based protein sources, driven by shifting consumer preferences, health consciousness, and environmental concerns. Since 2020, plant-based protein supplements derived from peas, rice, hemp, soy, and other plants have gained substantial market share. This shift is largely due to the increasing popularity of plant-based diets and flexitarian lifestyles. Consumers are turning to plant-based diets for various reasons, including health benefits, environmental sustainability, and ethical considerations. Plant-based diets are associated with a reduced risk of chronic diseases, effective weight management, and enhanced overall well-being. Consequently, plant-based protein supplements have become an attractive choice for health-conscious individuals seeking to supplement their diets with high-quality, sustainable protein sources. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vitamins
  • Combination
  • Fatty acids
  • Probiotics
  • Others
• Distribution Channel
  • Offline
  • Online
• Type
  • Energy and weight management
  • General health
  • Bone and joint health
  • Cardiac health
  • Others
• Formulation
  • Tablets
  • Powder
  • Capsules
  • Softgels
  • Liquid
• End-user
  • Adults
  • Geriatric population
  • Pregnant women
  • Children and infants
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing adoption of healthy eating habits
• Rising awareness of preventative healthcare
• Growing interest in sports and fitness activities

However, the market also witnesses some limitations, which are as follows:

• Consumer distrust stemming from misleading marketing activities
• Threat of counterfeit dietary supplements
• Challenging regulatory environment

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Market Scope in Dietary Supplements Market Research Report

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Research Analysis Overview

The Dietary Supplements Market caters to various sectors including the elderly population, nutraceuticals, amino acids, and protein supplements. Preventive healthcare and personalized nutrition are key drivers, with a focus on weight management and lifestyle disorders. Elderly age group, pharmacy, leisure activities, and sports type markets are targeted. Protein and amino acids are essential for muscle growth and repair, addressing deficiencies and obesity. Nutraceuticals and protein supplements are popular in personal care markets, offering solutions for weight management, obesity, and overweight issues.

Market Research Overview

The Dietary Supplements Market encompasses providers of nutraceuticals, such as amino acids and protein supplements, catering to the preventive healthcare needs of the elderly population. This market segment is experiencing significant growth due to the increasing demand for personalized nutrition and weight management solutions. The Nutraceuticals industry is projected to expand, driven by the shift towards proactive health management and personal care markets. The market size is determined by the consolidated revenue of these vendors, excluding those producing food processing equipment or packaged alcoholic and non-alcoholic beverages. The market's expansion is fueled by the health benefits associated with nutraceuticals, particularly their role in addressing nutrient deficiencies and promoting overall wellness.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/