Authored By: Sarah
12 Feb 2025

Latest News- Fitness App Market: Female is expected to lead the Gender segment during 2025-2029

The Fitness App Market is being driven by Empowering health management amid rising incidence of chronic diseases

The Fitness App Market is expected to grow at a CAGR of 24.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 101.60 billion. The global fitness app market is witnessing an emerging trend with the integration of advanced coaching platforms, incorporating video workout and video-on-demand (VOD) features. This development signifies a shift towards more interactive and customized fitness experiences, catering to users' evolving preferences for convenience, flexibility, and expert guidance. Major players in the market are responding by launching innovative products, such as sophisticated coaching platforms, to gain a competitive edge. These online or digital platforms facilitate easier communication between clients and coaches during coaching and mentoring sessions. Consequently, the increasing focus on coaching platforms with integrated video workout and VOD capabilities will fuel the expansion of the global fitness app market throughout the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

  • Gender
    • Female
    • Male
  • Application
    • Lifestyle monitoring
    • Health monitoring
    • Others
  • Device
    • Smartphones
    • Tablets
    • Wearable devices
  • Platform
    • Android
    • iOS
    • Others
  • Geography
    • North America
      • Canada
      • Mexico
      • US
    • APAC
      • China
      • Japan
      • South Korea
    • Europe
      • Germany
      • UK
      • France
    • South America
      • Brazil
    • Middle East and Africa

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Empowering health management amid rising incidence of chronic diseases
    • Growing adoption of wearable devices
    • Rising customer interest in yoga, aerobics, and mixed martial arts (MMA)

    However, the market also witnesses some limitations, which are as follows:

    • Failing in user engagement and retention
    • Concerns related to data integrity and privacy issues
    • Issues on compatibility of fitness apps

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    Market Scope in Fitness App Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    203

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 24.2%

    Market growth 2025-2029

    USD 101.60 billion

    Market structure

    market_structure.ucfirst

    YoY growth 2024-2025(%)

    19.2

    Key countries

    US, China, Japan, Canada, South Korea, Mexico, Germany, Brazil, UK, and France

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    Find out which segment is leading the market by accessing the free PDF report

    Research Analysis Overview

    The Fitness App Market has seen a significant surge in demand among smartphone users, tablets, and laptop users, making it an essential component of the digital health and wellness industry. With an increasing awareness of fitness and mental well-being, these apps offer customized workout routines and diet charts to help users maintain a healthy lifestyle. Regulatory frameworks ensure the quality and safety of these apps, providing personal training and activity tracking features that rival conventional gyms and studios. Health Works Collective and other virtual fitness platforms offer online and in-app fitness training, enabling users to access expert guidance from the comfort of their homes. Smart devices have made fitness tracking more accessible and convenient, allowing users to monitor their progress and set goals. Subscriptions to these apps offer virtual fitness classes, mental wellness programs, and community support, making fitness a more engaging and social experience. As the demand for fitness apps continues to grow, the market is expected to expand, offering innovative features and services to meet the evolving needs of users. The future of fitness is virtual, and these apps are leading the way in promoting health and hygiene while providing a convenient and effective solution for those seeking to improve their overall well-being.

    Market Research Overview

    According to Technavio, the global fitness app market is positioned within the broader context of the global IT software market, specifically the application software segment. This market encompasses organizations involved in the development and production of software solutions, excluding those classified in the interactive home entertainment and systems software industries. The application software market itself consists of enterprise, technical, and cloud-based software, with the fitness app sector representing a specialized application category for both business and consumer markets.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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