Fitness App Market 2024-2028: Size and Failing in user engagement and retention; growth driven by the Gender, Some of key Companies Positioned Strategically
The fitness app market size by Gender (Female and Male), Application (Lifestyle monitoring, Health monitoring, and Others), and Geography (North America, APAC, Europe, South America, and Middle East and Africa), is forecast to increase by USD 55.86 billion. The market is expected to grow at a CAGR of 17.78% between 2024 and 2028.
- The global fitness app market experiences substantial hurdles in terms of user engagement and retention. Although the number of initial downloads may be robust, retaining users over an extended period is a significant challenge. This issue is exacerbated by the abundance of competing apps offering comparable features, leading to user attrition as individuals seek out alternative solutions. To sustain user engagement, it is essential to consistently provide innovative and engaging content, such as novel workout regimens, challenges, and motivational rewards. Neglecting to do so can result in users losing interest or abandoning the app. Furthermore, ensuring a smooth user experience and promptly addressing technical concerns is vital for maintaining user trust and loyalty.
- The North American fitness app market represents a significant and growing sector, spearheaded by countries such as the United States and Canada. This market's prominence can be attributed to the region's large health-conscious population with the financial capacity to invest in connected fitness technologies. The increasing prevalence of age-related health conditions and chronic diseases, including diabetes and cardiovascular diseases, has driven the demand for fitness apps and related equipment. This trend has also resulted in a surge in annual health club memberships within the US market.
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Some of the Key Companies:
- Adidas AG
- Alphabet Inc.
- Apple Inc.
- ASICS Corp.
- Azumio Inc.
- BetterMe Ltd.
- Diverse Retails Pvt. Ltd.
- Fiit Ltd.
- Fitness Connection
- Fooducate Ltd.
- Garmin Ltd.
- Jefit Inc.
- MINDBODY Inc.
- Nike Inc.
- PEAR Sports LLC
- Polar Electro Oy
- Samsung Electronics Co. Ltd.
- Squats Fitness Pvt. Ltd.
- Under Armour Inc.
- Wahoo Fitness LLC
- WellDoc Inc.
- YAZIO GmbH
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/