Latest News- Smoothies Market: Out of home is expected to lead the Consumption Pattern segment during 2025-2029

The Smoothies Market is being driven by Increasing number of smoothie outlets

The Smoothies Market is expected to grow at a CAGR of 7.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5939.9 million. The global smoothie market is experiencing robust growth due to an influx of new product offerings from major players, both domestically and internationally. Companies are implementing creative marketing strategies and harnessing technological advancements to broaden their market reach and address shifting consumer demands. For example, in February 2023, Parle Agro expanded its SMOODH dairy brand with the launch of SMOODH Fruit Smoothies, entering the fruit-based dairy beverage sector. In contrast, Daily Harvest debuted a high-protein smoothie range in January 2025, featuring Dark Chocolate, Vanilla Bean, and Mixed Berry flavors, each containing 20 grams of plant-based protein derived from peas and chickpeas, catering to health-conscious consumers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Consumption Pattern
  • Out of home
  • At home
• Product
  • Fruit based
  • Vegetable based
  • Dairy based
  • Others
• Distribution Channel
  • Smoothie bars
  • Supermarkets and hypermarkets
  • Restaurants
  • Convenience stores
  • Online retail
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing number of smoothie outlets
• Increasing awareness about health benefits of smoothies
• Increasing urbanization and changing consumer lifestyles

However, the market also witnesses some limitations, which are as follows:

• Increasing competition from substitutes
• Fluctuating prices of fruits and vegetables
• Stringent regulations on smoothies

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Market Scope in Smoothies Market Research Report

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Research Analysis Overview

The Smoothies Market incorporates advanced blender technology for optimal mixing, while prioritizing the use of thickening agents and stabilizers for texture enhancement. Emulsifier types and preservation methods are carefully selected for product stability and shelf life. Quality assurance is ensured through sensory profiling, color measurement, viscosity control, density measurement, pH control, and Brix measurement. Microbial testing, ingredient traceability, and supply chain management are crucial for food safety. Process monitoring, yield optimization, cost reduction, waste management, and recycling processes are essential for efficient production. New product launches cater to evolving consumer preferences.

Market Research Overview

The global market for soft drinks and non-alcoholic beverages encompasses sectors such as carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. This market's size is determined by the consolidated revenues amassed by manufacturers of these beverages, excluding sales from dispensing equipment. Key growth drivers include the continuous influx of innovative new product launches. In the realm of beverage production, advancements in fruit puree processing, vegetable juice extraction, high-pressure homogenization, and freeze-drying techniques are revolutionizing the industry. These technologies enable the creation of a diverse range of offerings, catering to evolving consumer preferences. This, in turn, is fueling market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/