Technavio analyzes that the Real Time Bidding Market is expected to grow at a CAGR of 21.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 15.6 billion.There are various factors that contribute to the growth of the market. In the dynamic realm of digital advertising, Real Time Bidding (RTB) markets have emerged as a significant driver of transformation. RTB enables real-time auctions of ad inventory, utilizing data-driven targeting and automation. Advertisers bid on impressions in real time based on user data, context, and other factors, ensuring efficient and effective ad placements. This advanced technology enhances campaign performance, optimizes ad spend, and provides valuable insights for marketers. RTB's agility and precision make it an indispensable tool in today's data-driven digital marketing landscape.
In the dynamic realm of Real Time Bidding (RTB) markets, various targeting strategies and auction formats coalesce to facilitate the sale of online advertisement inventory. Open auctions, an inventory-centric buying approach, represent the largest segment, accounting for a significant market share in 2023. Publishers offer their inventory to a multitude of buyers, who employ computer-based algorithms to assess demographics, interests, and behaviors before bidding on ad impressions. Despite its current dominance, the open auction segment faces competition from emerging targeting methods, such as demographic, interest-based, and behavioral targeting, which are poised to capture a larger market share in the forecast period. This shift towards more personalized selling is a response to the growing demand for tailored advertising campaigns, ensuring a more efficient and effective use of marketing budgets.
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Real Time Bidding Market Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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Real-time Bidding (RTB) is an online bidding process where advertisers use Demand-Side Platforms (DSPs) to automatically place bids on ad impressions in real time. This programmatic buying method is used for e-Commerce, mobile games, and online content through automated auctions on Supply-Side Platforms (SSPs). Advertisers target specific demographics using cookie data, aiming for efficient ad spend and campaign performance. The inventory-centric buying process resembles a stock exchange, utilizing computer-based algorithms and real-time bidding in a hybrid auction model (Open and Private auctions) to optimize media spend and reduce media wastage.
Real-time Bidding (RTB) represents a significant segment within the digital advertising industry. This market involves real-time auctions between Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) for impressions on digital media inventory. Key players include advertisers, DSPs, and SSPs. RTB is integral to programmatic buying, enabling efficient and automated transactions using cookie data. The mobile gaming sector is a notable growth area, contributing to the expanding RTB market size. Despite excluding industries such as casino and gaming, hotels, resorts, and cruise lines, leisure facilities, restaurants, and education services from this analysis, the RTB market continues to experience substantial revenue growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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