Authored By: Sarah
11 Jul 2024

 Programmatic Advertising Spending Market Size to grow by USD 725.51 billion between 2024-2028

According to a research report “ Programmatic Advertising Spending Market” by Application (Open auction, Automated guaranteed, Invitation only, Unreserved fixed rate) Type (Mobile, Desktop) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 725.51 billion, at a CAGR of almost 38.83% during the forecast period. The global programmatic advertising spending market is experiencing significant growth due to the substantial shift in consumer behavior towards online shopping. Factors driving this transformation include increased Internet penetration, the widespread adoption of smartphones and connected devices, and evolving lifestyle preferences. As more consumers opt for the convenience and accessibility of e-commerce platforms, businesses are compelled to invest in digital marketing strategies to effectively engage with these audiences. The exponential growth of e-commerce has been facilitated by advanced digital payment solutions and streamlined checkout processes, making online transactions increasingly seamless and secure. This trend is expected to continue, with programmatic advertising playing a crucial role in helping businesses reach and convert these digitally-savvy consumers.

Browse market data tables, figures, and in-depth TOC on “Programmatic Advertising Spending Market” by Application (Open auction, Automated guaranteed, Invitation only, Unreserved fixed rate) Type (Mobile, Desktop) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Application, the Open auction segment is projected to dominate the market size in 2024

The mobile segment of the global programmatic advertising spending market is projected to witness significant expansion during the forecast period. This growth can be attributed to the fact that mobile devices enable advertisers to engage with consumers on a personal level at any given moment. In contrast, desktops are less portable and are typically confined to a specific location. The escalating prevalence of mobile devices within the broader digital advertising landscape is driving the transition from desktops to mobile devices in the programmatic advertising market. This trend extends beyond programmatic advertising, underscoring the broader shift in consumer behavior towards mobile devices.

By Type, Mobile  segment is expected to hold the largest market size for the year 2024

During the forecast period, the open auction segment of the global programmatic advertising spending market is projected to register moderate growth. In open auctions, publishers offer their advertising inventory to the highest bidder through real-time bidding (RTB) technology. Advertisers utilize demand-side platforms (DSPs) to submit campaign information, targeting specifications, and bid prices. RTB technology facilitates these auctions via advertising exchanges or supply-side platforms (SSPs). The winning bids result in the display of advertisements on publishers' websites.

North America is forecasted to hold the largest market size by region in 2024

The programmatic advertising market in North America is projected to exhibit a moderate growth trajectory over the forecast period. With a mature market and a substantial portion of the global revenue share in 2022, North America offers brands an optimal platform to monetize their advertisements due to the presence of a vast target audience. The region's high digital penetration presents significant opportunities for vendors to reach customers effectively through programmatic advertising. Mobile and video advertising significantly influence programmatic advertising spending in North America, making it a crucial channel for advertisers to engage their target markets efficiently.

The Programmatic Advertising Spending Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adform AS
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Criteo SA
  • Digilant Inc.
  • Infectious Media Holdings Ltd.
  • Magnite Inc.
  • MediaMath Inc.
  • Microsoft Corp.
  • NextRoll Inc.
  • Noboru Consultancy Services
  • Roku Inc.
  • Simplifi Holdings Inc.
  • Singapore Telecommunications Ltd.
  • SmartyAds LLP
  • Sparcmedia Pty Ltd.
  • StackAdapt Inc.
  • The Trade Desk Inc.
  • Verizon Communications Inc.
.

For insights on company offerings- Request a sample report!

Research Analysis Overview

Programmatic advertising spending continues to grow, with private marketplace guaranteed deals and real-time bidding (RTB) becoming increasingly popular. In 2021, social commerce platforms like Facebook, Pinterest, and TikTok are expected to capture a significant share of digital advertising budgets. These platforms offer massive customers' data, making them attractive marketing channels for businesses. Mobile and desktop online ads dominate programmatic advertising, with mobile accounting for the majority of spending. Programmatic marketing tools allow for automated bidding on advertising inventory in real-time, making it a powerful marketing tool for large enterprises. Connected TV ads and Over-the-top (OTT) ads are also gaining traction in the programmatic advertising market. The future of advertising is real-time, with ads being served based on user behavior and interests. Mobile app developers are also leveraging programmatic advertising platforms to monetize their apps and reach their audiences effectively. Digitalization and the growing smartphone market continue to fuel the growth of programmatic advertising, making it an essential marketing channel for businesses looking to reach their audiences in a targeted and efficient way.

Market Research Overview

Programmatic advertising spending continues to surge, with private marketplace guaranteed deals and real-time bidding (RTB) becoming increasingly popular among advertisers. Social commerce platforms like Facebook, Pinterest, TikTok, and Instagram are major players in mobile programmatic advertising, allowing marketers to reach massive customers' data in real-time. ML and AI are transforming advertising strategies by enabling personalized targeting and optimization. However, the lack of awareness and concerns around data security persist. Large Enterprises are investing heavily in programmatic marketing, with connected TV ads and over-the-top (OTT) ads becoming essential components of their digital advertising budgets. Mobile ads dominate the programmatic landscape, with mobile app developers leveraging programmatic advertising platforms for monetization. The future of advertising is real-time and automated, with automated bidding, auction types like Unreserved Fixed-rate, Invitation-only, Automated Guaranteed, and Open Auction, and display types like Mobile Ad, Mobile App, and Web App, becoming essential marketing tools. Urbanization, multinational businesses, smartphone usage, and the digitalization of the smartphone market continue to fuel the growth of this dynamic marketing channel.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Read News Read Less
Interested in this report?
Get your sample now!
Technavio