Authored By: Sarah
25 Jun 2024

 Premium Chocolate Market Size to grow by USD 17.65 billion between 2023-2027

According to a research report “ Premium Chocolate Market” by Distribution Channel (Offline, Online) Product (Dark premium chocolate, White, milk premium chocolate) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 17.65 billion, at a CAGR of  8.79% during the forecast period. The premium chocolate market is experiencing significant growth, with an increasing number of product launches from both established and emerging players. In response to heightened competition, key vendors are implementing strategic initiatives, such as introducing new products in various regional and international markets. Notable recent developments include Mars Wrigley India's announcement of the local production and launch of GALAXY FUSIONS Dark chocolate with 70% cocoa in India, and Ferrero International's unveiling of new premium chocolate offerings in September 2021. These strategic moves underscore the intense focus on innovation and expansion within the global premium chocolate market.

Browse market data tables, figures, and in-depth TOC on “Premium Chocolate Market” by Distribution Channel (Offline, Online) Product (Dark premium chocolate, White, milk premium chocolate) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the premium chocolate market, dark chocolate, also referred to as black or plain chocolate, holds a significant position due to its high cocoa content ranging from 70% to 99.9%, which translates into minimal milk content. Unlike milk-based chocolates, dark chocolate is produced using cocoa butter. This gourmet chocolate variety is rich in essential nutrients such as fiber, antioxidants, iron, and magnesium. The presence of cocoa flavanols in dark chocolate offers numerous health benefits, including improved cardiovascular health, enhanced cognitive functions, and increased blood flow. Furthermore, the sugar-free variants of premium dark chocolates have gained popularity among health-conscious consumers, fueling market growth.

By Product, Dark premium chocolate  segment is expected to hold the largest market size for the year 2024

In the premium chocolate market, offline distribution channels play a significant role in reaching a broad consumer base. These channels encompass supermarkets, hypermarkets, department stores, convenience stores, distributors, independent retailers, and specialty retailers. Notable supermarkets that stock premium chocolate products include SPAR, Walmart, Meijer Inc., The Kroger Co. (Kroger), Carrefour, Big Bazaar, and others. Supermarkets and hypermarkets provide a vast assortment of premium chocolate offerings from various brands, enabling consumers to effortlessly select and purchase their preferred items. Vendors employ in-store promotional campaigns to boost sales and visibility of their dietary chocolate products. Supermarket and hypermarket chains are actively pursuing international growth, with Walmart, for instance, planning to establish 300 new stores by 2024 in China as part of its global expansion strategy.

Europe is forecasted to hold the largest market size by region in 2024

In the global premium chocolate market, Europe holds a significant position due to its high per capita consumption and consumer preference for high-end chocolates. The region's dominance is driven by its status as a major production hub, with renowned chocolate manufacturers like Ferrero International SA headquartered there. Consumers' inclination towards premium chocolates as gift items during special occasions has fueled market growth. Moreover, the demand for premium chocolates surpasses that of private label chocolates due to consumers' willingness to pay a premium price for superior quality, exquisite packaging, and richer taste.

The Premium Chocolate Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Cargill Inc.
  • CEMOI Group
  • Champlain Chocolate Co.
  • Chocoladefabriken Lindt and Sprungli AG
  • Ferrero International S.A.
  • Hotel Chocolat Group plc
  • Lotte Corp.
  • Marks and Spencer Plc
  • Mars Inc.
  • Meiji Holdings Co. Ltd.
  • Mondelez International Inc.
  • Nestle SA
  • Neuhaus NV
  • Pierre Marcolini Group
  • Savencia SA
  • Teuscher Chocolates of Switzerland
  • The Hershey Co.
  • Vosges Haut Chocolat Ltd.
  • Yildiz Holding AS

For insights on company offerings- Request a sample report!

Research Analysis Overview

The Premium Chocolate Market is experiencing a surge in demand for gourmet chocolates with Guylian leading the way with its luxurious offerings. Known for its premium textured chocolates, Guylian's Berry Crunch and Peppermint Crunch are crowd favorites. Other major players like Cadbury, Lindt, and Purdys Chocolatier are also innovating with limited-edition chocolates, white chocolates, and truffles. The use of high-quality cocoa butter, upscale appearance, and luxurious packaging add to the richness of these premium products. Product innovation continues to be a key trend, with the addition of flavors like raspberry pieces, almonds, gourmet salt, and even cookie dough, breakfast cereal, bacon, and various other unexpected combinations. As consumers become more health-conscious, there is a rising concern for the use of butter, sugar, and high-quality cocoa in premium chocolates. Brands like Lindor truffles and Lindt are responding by using natural ingredients and offering a wider range of flavors to cater to diverse tastes. Overall, the premium chocolate market is all about indulgence, luxury, and product innovation.

Market Research Overview

The premium chocolate market is a thriving industry, catering to consumers with discerning tastes and lifestyle requirements. Quality chocolates, made from fine cocoa beans and innovative ingredients, are the stars of this market. Bitesized chocolates, chocolate boxes, and single-origin varieties are popular choices, with consumers seeking out cacao-rich, transparently sourced, and ethically produced chocolate. Premium cocoa, derived from ordinary beans through careful processing, is the raw material for these gourmet creations. Airport merchants and retail outlets stock a range of premium chocolates, from pomegranate and blueberry infusions to peanut butter, raspberry, espresso, honey, and other unusual flavors. Brands like ChoViva, Fairtrade, Guylian, Gourmet chocolates, and Purdys Chocolatier offer premium textured chocolates, limited-edition varieties, and unique gift boxes. Consumer habits have evolved, with chocolate aficionados demanding higher quality, advanced chocolate, and cutting-edge fillings. The milk segment of the market also caters to consumers seeking minerals, antioxidants, and unique flavors, such as grains, cereals, and irregular flavors. The millennial generation, with rising concerns about chronic illnesses and healthier foods, is driving innovation in the premium chocolate market. Seasonal demand, major holidays, and upscale appearance and packaging contribute to the richness of this market. Premium chocolate bars, made with high-quality cocoa, advanced chocolate technology, and innovative flavors, offer a competitive edge and cater to consumers seeking a luxury chocolate experience.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!