Latest News- Functional Drinks Market: Energy beverages is expected to lead the Product segment during 2025-2029

The Functional Drinks Market is being driven by New product launches

The Functional Drinks Market is expected to grow at a CAGR of 10.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 86.5 billion. The functional drinks market has experienced notable growth due to the proliferation of e-commerce distribution channels. E-commerce platforms offer a vast selection of functional drink brands, which is a significant driver of their popularity among consumers. The increasing number of e-commerce portals and the widespread use of smartphones have enabled vendors to effectively sell functional drinks online. For instance, Pervida, a functional drink producer, launched a revamped website in April 2018, providing easy access to product information and an enhanced online shopping experience. Functional drinks' bulk availability and lower shipping costs per unit make them attractive online purchases, further boosting e-commerce sales in this category. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Energy beverages
  • Functional fruit and vegetable juices
  • Sports beverages
  • Prebiotic and probiotic drinks
  • Others
• Application
  • Health and wellness
  • Weight loss
• Distribution Channel
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Gyms & Fitness Centers
  • Food Service
• Geography
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa
    • Egypt

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• New product launches
• Health benefits of functional drinks
• Increasing consumption by millennials

However, the market also witnesses some limitations, which are as follows:

• Increasing concerns about obesity
• Providing clean labeling
• Threat from other health and wellness products

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Market Scope in Functional Drinks Market Research Report

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Research Analysis Overview

The Functional Drinks Market encompasses various product categories, including botanical infusions, adaptogen blends, energy drinks, sports nutrition, cognitive enhancement beverages, and those focused on gut health, immune support, weight management, and protein content. These drinks undergo rigorous testing for micronutrient analysis, sensory evaluation, stability, process validation, ingredient safety, and regulatory compliance. Brands prioritize market positioning, brand messaging, consumer research, and ingredient technology, while ensuring quality assurance, supply chain optimization, manufacturing processes, and packaging materials align with sustainability initiatives and nutritional guidelines. Health claims regulations are strictly adhered to.

Market Research Overview

The global functional beverages segment within the soft drinks and non-alcoholic beverages market encompasses product offerings such as sports drinks, probiotic and prebiotic drinks, and nootropic beverages. Key drivers propelling market expansion include the increasing consumer preference for healthier alternatives and the subsequent surge in product innovations and new launches. These new products cater to specific consumer needs, incorporating essential electrolytes for balance, probiotic strains for gut health, nootropic compounds for cognitive enhancement, and antioxidant capacity for overall wellness. The global market size for soft drinks and non-alcoholic beverages is projected to grow significantly due to these factors, as manufacturers continue to introduce functional beverages that cater to diverse consumer demands.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/