Latest News- Functional Drinks Market: Energy beverages is expected to lead the Product segment during 2025-2029

The Functional Drinks Market is being driven by New product launches

The Functional Drinks Market is expected to grow at a CAGR of 10.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 86.5 billion. The functional drinks market has experienced substantial growth due to the proliferation of e-commerce channels for distribution. The convenience and expansive reach of e-commerce platforms have led to a surge in sales, as consumers now have access to a diverse range of functional drink brands. The increasing number of e-commerce portals and the widespread use of smartphones have enabled vendors to effectively sell these products online. For instance, Pervida, a functional drink producer, revamped its website in April 2018, offering improved product information and a seamless online shopping experience. Functional drinks' bulk availability and lower shipping costs per unit make them an attractive online purchase, further boosting e-commerce sales. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Energy beverages
  • Functional fruit and vegetable juices
  • Sports beverages
  • Prebiotic and probiotic drinks
  • Others
• Application
  • Health and wellness
  • Weight loss
• Geography
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• New product launches
• Health benefits of functional drinks
• Increasing consumption by millennials

However, the market also witnesses some limitations, which are as follows:

• Increasing concerns about obesity
• Providing clean labeling
• Threat from other health and wellness products

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Market Scope in Functional Drinks Market Research Report

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Research Analysis Overview

Functional drinks refer to beverages that go beyond just quenching thirst, offering various health benefits. These include nutrient-infused drinks, enhanced beverages, wellness drinks, performance drinks, fitness drinks, fortified beverages, energy drinks, sports drinks, brain health beverages, mood-enhancing drinks, stress relief drinks, digestive health drinks, probiotic beverages, bone health beverages, vitamin-enriched drinks, mineral-infused beverages, adaptogenic drinks, herbal beverages, enhanced juices, functional smoothies, superfood beverages, plant-based functional drinks, and performance-enhancing beverages.

Market Research Overview

The global soft drinks and non-alcoholic beverages market encompasses various segments, including carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. Functional beverages, specifically health beverages, nutrient-infused drinks, enhanced beverages, wellness beverages, performance drinks, and fitness drinks, are gaining significant traction in this market. Innovation and new product launches are key growth drivers, as companies continue to introduce nutrient-dense, functional beverages to cater to evolving consumer preferences for healthier options. Technavio's market analysis calculates the market size based on the combined revenues generated by manufacturers of soft drinks and non-alcoholic beverages, excluding sales of dispensing equipment.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/