Research Expert: Sarah Overall
  • Published: Mar 2025
  • Pages: 150
  • SKU: IRTNTR43781

  • Latest News- Energy Drinks Market: Sparkling energy drinks is expected to lead the Product segment during 2025-2029

    The Energy Drinks Market is being driven by Hectic lifestyle and need for instant energy

    The Energy Drinks Market is expected to grow at a CAGR of 8.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 51.3 billion. In the current business landscape, health-conscious consumers are increasingly prioritizing their well-being, leading to a surge in demand for low-calorie options in various product categories. The energy drink market is no exception, with obesity being a significant driver of this trend. Notable industry players, such as Red Bull, have responded by introducing sugar-free energy drink variants. This shift towards healthier alternatives is a notable development in the food and beverage sector, as consumers increasingly seek to reduce their sugar intake. The energy drink market is expected to follow suit, with a growing emphasis on low-calorie, sugar-free offerings. 

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    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Product
      • Sparkling energy drinks
      • Still energy drinks
    • Distribution Channel
      • Offline
      • Online
    • Product Type
      • Natural/organic
      • Conventional
    • Geography
      • APAC
        • China
        • India
        • Japan
        • South Korea
      • North America
        • Canada
        • US
      • Europe
        • Germany
        • UK
        • France
      • South America
        • Middle East and Africa

        According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

        • Hectic lifestyle and need for instant energy
        • Increased consumption among millennials
        • Increased scope of organized distribution channel

        However, the market also witnesses some limitations, which are as follows:

        • Stiff competition from low-cost substitutes
        • Presence of harmful ingredients in energy drinks
        • Stringent laws in certain countries

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        Market Scope in Energy Drinks Market Research Report

        Market Scope

        Report Coverage

        Details

        Page number

        212

        Base year

        2024

        Historic period

        2019-2023

        Forecast period

        2025-2029

        Growth momentum & CAGR

        Accelerate at a CAGR of 8.7%

        Market growth 2025-2029

        USD 51.3 billion

        Market structure

        market_structure.ucfirst

        YoY growth 2024-2025(%)

        8.3

        Key countries

        US, China, Canada, Germany, Japan, India, Australia, UK, France, and South Korea

        Competitive landscape

        Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

        Request Free Sample

        Find out which segment is leading the market by accessing the free PDF report

        Research Analysis Overview

        The non-alcoholic beverage market encompasses various segments, including soft drinks, carbonated beverages, bottled water, sports drinks, and immunity-boosting beverages. The demand for energy drinks, a subset of these beverages, is on the rise due to increasing incomes, sleep deprivation, and the need for vitamins and minerals. Traditional energy drinks and major energy drink brands cater to the adults segment. However, concerns over sleep deprivation and depressive effects may limit growth in some markets. Fruit and vegetable infused energy drinks offer a healthier alternative.

        Market Research Overview

        The global soft drinks and non-alcoholic beverages market encompasses various segments, including carbonated beverages, juices and beverage concentrates, bottled water, functional beverages, sports drinks, and others. According to Technavio's market analysis, the market size is determined by the consolidated revenues of soft drinks and non-alcoholic beverages manufacturers, excluding sales from dispensing equipment. Factors driving market growth include the continuous introduction of innovative products and new launches, fueled by rising consumer disposable incomes.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


        Contacts

        Technavio Research
        Jesse Maida
        Media & Marketing Executive
        US: +1 844 364 1100
        UK: +44 203 893 3200
        Email: media@technavio.com
        Website: www.technavio.com/

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