Latest News- Energy Drinks Market: Sparkling energy drinks is expected to lead the Product segment during 2025-2029

The Energy Drinks Market is being driven by Hectic lifestyle and need for instant energy

The Energy Drinks Market is expected to grow at a CAGR of 8.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 51.3 billion. In today's health-conscious market, consumers are increasingly mindful of their dietary choices due to rising health concerns. Obesity, in particular, has driven the demand for low-calorie energy drinks. Notable energy drink brands, such as Red Bull, have responded by introducing sugar-free variants. The food and beverage sector is witnessing a trend towards healthier options, with consumers moving away from sugary soft drinks. This shift is also evident in the energy drink market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Hectic lifestyle and need for instant energy
• Increased consumption among millennials
• Increased scope of organized distribution channel

However, the market also witnesses some limitations, which are as follows:

• Stiff competition from low-cost substitutes
• Presence of harmful ingredients in energy drinks
• Stringent laws in certain countries

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Market Scope in Energy Drinks Market Research Report

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Research Analysis Overview

The Energy Drinks Market encompasses various beverages, including soft drinks and carbonated versions, infused with stimulants like caffeine, taurine, ginseng, and guarana. Fruit and vegetable flavors, vitamins, minerals, and immunity-boosting ingredients are also common. Driven by rising incomes, this market caters to adults and athletes seeking wakefulness, improved cognition, and enhanced performance. Non-alcoholic segment dominates, with lemon, lime, orange, berry, and traditional energy drink flavors popular. However, potential depressive effects from excessive consumption and co-ingestion with alcohol are concerns. Sweeteners are also used, but their impact on health is debated.

Market Research Overview

The global soft drinks and non-alcoholic beverages market encompasses various segments, including carbonated beverages, juices and juice concentrates, bottled water, functional beverages, sports drinks, and others. According to Technavio, the market size is determined by the consolidated revenues of soft drinks and non-alcoholic beverages' manufacturers, excluding sales from dispensing equipment. Factors propelling market expansion include the continuous introduction of innovative products and new launches. These developments cater to evolving consumer preferences and demand for healthier and functional beverage options, such as energy drinks, supplements, multivitamins, and beverage concentrates.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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