The Energy Drinks Market is being driven by Hectic lifestyle and need for instant energy
The Energy Drinks Market is expected to grow at a CAGR of 8.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 51.3 billion. In the current business landscape, health-conscious consumers are increasingly prioritizing their well-being, leading to a surge in demand for low-calorie options in various product categories. The energy drink market is no exception, with obesity being a significant driver of this trend. Notable industry players, such as Red Bull, have responded by introducing sugar-free energy drink variants. This shift towards healthier alternatives is a notable development in the food and beverage sector, as consumers increasingly seek to reduce their sugar intake. The energy drink market is expected to follow suit, with a growing emphasis on low-calorie, sugar-free offerings.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
212 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.7% |
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Market growth 2025-2029 |
USD 51.3 billion |
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Market structure |
fragmentation |
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YoY growth 2024-2025(%) |
8.3 |
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Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, Rest of World (ROW), US, China, Canada, Germany, Japan, India, Australia, UK, France, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The non-alcoholic beverage market encompasses various segments, including soft drinks, carbonated beverages, bottled water, sports drinks, and immunity-boosting beverages. The demand for energy drinks, a subset of these beverages, is on the rise due to increasing incomes, sleep deprivation, and the need for vitamins and minerals. Traditional energy drinks and major energy drink brands cater to the adults segment. However, concerns over sleep deprivation and depressive effects may limit growth in some markets. Fruit and vegetable infused energy drinks offer a healthier alternative.
The global soft drinks and non-alcoholic beverages market encompasses various segments, including carbonated beverages, juices and beverage concentrates, bottled water, functional beverages, sports drinks, and others. According to Technavio's market analysis, the market size is determined by the consolidated revenues of soft drinks and non-alcoholic beverages manufacturers, excluding sales from dispensing equipment. Factors driving market growth include the continuous introduction of innovative products and new launches, fueled by rising consumer disposable incomes.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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