Latest News- Fruit Pulp Market in India: Mango is expected to lead the Type segment during 2025-2029

The Fruit Pulp Market in India is being driven by Rising urbanization and changing consumer lifestyle

The Fruit Pulp Market in India is expected to grow at a CAGR of 9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 203 million. The fruit pulp market in India is experiencing growth due to the expanding retail landscape and increased availability of fruit pulp products through various distribution channels. Organized retailers, including supermarkets, hypermarkets, and specialty stores, are significantly increasing in number and importance. These retailers primarily stock fruit pulp products such as juice, baby food, and raw fruit pulps. Consumers prioritize convenience and value for money, which organized retailers deliver by offering a wide assortment of products under one roof. As a result, market players in the fruit pulp industry heavily rely on these retailers for shelf space in large, organized retail outlets. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Mango
  • Strawberry
  • Apple
  • Guava
  • Others
• Application
  • Food
  • Beverage
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising urbanization and changing consumer lifestyle
• Increase in demand for processed fruits
• Strong distribution network

However, the market also witnesses some limitations, which are as follows:

• Adherence to stringent regulations and guidelines
• Fluctuations in raw material costs
• Warehousing and distribution challenges of frozen or packaged fruit pulp

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Market Scope in Fruit Pulp Market in India Research Report

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Research Analysis Overview

In India, the fruit pulp market caters to the growing consumer demand for processed fruits and healthy foods. With an expanding organized retail landscape, distribution networks have improved, enabling easy access to various fruit pulp-based products like juices, beverages, smoothies, cocktails, desserts, jams, and marmalades. These products offer numerous health benefits, including calcium intake, stress release, immune system boost, osteoporosis prevention, and hypertension reduction. Profitability for manufacturers is ensured through strategic pricing and promotions. Organic fruit juices have gained popularity due to their health advantages and the trend towards natural, organic foods. Consumers also enjoy using fruit pulp in their daily lives for making various dishes, providing convenience and versatility.

Market Research Overview

The Indian fruit pulp market represents a significant segment within the broader processed fruits industry. This market caters to the rising consumer demand for convenient, healthy food and beverage options. Key players in this market focus on implementing robust distribution networks to cater to the expanding organized retail landscape. The production of organic fruit juices, a subset of the fruit pulp market, is gaining traction due to increasing consumer preference for natural and healthy food choices. The profitability of this market is influenced by factors such as pricing strategies and the overall growth of the healthy foods sector. While the market size is determined by the combined revenue generated by market participants, it excludes manufacturers of food processing equipment and packaged alcoholic and non-alcoholic beverages, except for organic fruit juices. The market's growth is driven by the health benefits associated with the consumption of minimally processed fruits and juices, making them essential components of a balanced and nutritious diet.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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