Authored By: Sarah
04 Jul 2024

 Super Fruit Juices Market Size to grow by USD 7.50 billion between 2024-2028

According to a research report “ Super Fruit Juices Market” by Distribution Channel (Offline, Online) Product (100%, 0%-24%, Others) Geography (Europe, North America, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 7.50 billion, at a CAGR of over 9.74% during the forecast period. The global super fruit juices market is experiencing significant growth due to the increasing health consciousness among consumers. With the rise in prevalence of health issues such as diabetes, obesity, and allergies, there is a growing demand for natural and healthier food and beverage options. Super fruit juices, derived from fruits like acai, goji berry, noni, pomegranate, and grapes, offer numerous health benefits, including antioxidants, vitamins, and minerals. These natural ingredients not only aid in diet balance but also provide healing properties. As a result, consumers are increasingly opting for ready-to-drink super fruit juices as a convenient and healthy alternative to processed beverages.

Browse market data tables, figures, and in-depth TOC on “Super Fruit Juices Market” by Distribution Channel (Offline, Online) Product (100%, 0%-24%, Others) Geography (Europe, North America, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The 100% super fruit juice segment held a significant market share in the global super fruit juices industry in 2021, and is projected to remain dominant throughout the forecast period. This premium category of juices is produced using 100% liquid fruit, excluding any added colorings, preservatives, or sugar. The increasing preference for natural and healthy beverage options among high-end consumers is driving the demand for these nutrient-dense juices, rich in antioxidants, minerals, and vitamins. The market for 100% super fruit juices is particularly robust in developed countries, where consumer purchasing power is high.

By Product, 100%  segment is expected to hold the largest market size for the year 2024

The global super fruit juices market employs a multifaceted distribution strategy to cater to a wide consumer base. Traditional retail channels, including grocery stores, supermarkets, and specialty health food stores, represent a significant distribution avenue. These outlets stock a comprehensive range of super fruit juices and showcase them prominently to attract health-conscious consumers. Convenience stores and corner shops serve as vital touchpoints for customers seeking quick and portable options. Furthermore, the proliferation of juice bars in fitness centers and gyms has expanded market reach, catering to post-workout rehydration needs.

Europe is forecasted to hold the largest market size by region in 2024

The European super fruit juices market is projected to expand at a moderate pace over the forecast period, primarily due to consumer concerns regarding the high sugar content in many super fruit juice offerings. However, this market is poised for significant growth due to the increasing demand for nutritious, convenient foods and beverages, particularly super fruit juices. European consumers frequently consume juices, especially during breakfast and snack times. Vendors are capitalizing on this trend by introducing innovative products, thereby enhancing their profitability during the forecast period. The European market for super fruit juices is characterized by a high consumption of functional beverages, including fruit juices, sports drinks, energy drinks, functional water, and probiotic drinks, particularly in countries like the UK.

The Super Fruit Juices Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Asahi Group Holdings Ltd.
  • Australian Fruit Juice S Pte Ltd.
  • Bostan Juice
  • Campbell Soup Co.
  • Del Monte Pacific Ltd.
  • Eckes Granini Group GmbH
  • ITC Ltd.
  • Keurig Dr Pepper Inc.
  • Nam Viet Food Processing JSC
  • Nestle SA
  • Nutricane Beverages Pvt. Ltd
  • Ocean Spray Cranberries Inc.
  • PepsiCo Inc.
  • Symrise AG
  • The Coca Cola Co.
  • The Kraft Heinz Co.
  • The Wonderful Co. LLC
  • Welch Foods Inc.
  • Citrus World Inc

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Research Analysis Overview

The super fruit juices market is a vibrant and growing industry, offering an array of delicious and nutritious beverage options. From classic favorites like Pear juices and Apple blends to exotic choices such as Dragon fruit juices, Grapefruit drinks, and Maqui berry juices, there's a super fruit juice for every palate. These juices are not only delicious but also packed with vitamins, antioxidants, and other essential nutrients. Cold-pressed juices and organic fruit juices have gained popularity in recent years, offering consumers a more natural and healthy alternative to processed drinks. Heart-healthy juices, such as Pomegranate and Goji berry juices, are rich in antioxidants and polyphenols, making them ideal for those seeking to improve their cardiovascular health. Functional beverages, like Citrus fruit blends and Lemonades, offer additional health benefits, such as boosting the immune system and aiding digestion. Exotic fruit juices, like Passion fruit drinks and Papaya juices, provide a unique and refreshing taste experience, while also delivering a nutrient-rich punch. Superfood drinks, like Acerola cherry drinks and Kiwi fruit drinks, are gaining traction for their high nutrient content and anti-inflammatory properties. Fresh fruit blends, like Pineapple blends and Watermelon juices, offer a delicious and refreshing way to consume a variety of fruits in one glass. With so many options to choose from, the super fruit juices market is sure to quench your thirst for a healthy and delicious beverage.

Market Research Overview

The super fruit juices market is a vibrant and diverse industry, encompassing a wide range of delicious and nutritious beverage options. From classic favorites like Pear juices and Apple blends, to exotic offerings such as Mangosteen juices, Acai berry drinks, and Dragon fruit juices, the market caters to a broad array of consumer preferences. Grape juices, Grapefruit drinks, and Citrus fruit blends offer a tangy and refreshing experience, while Limeades and Lemonades provide a sweet and zesty twist. Watermelon juices, Pineapple blends, Papaya juices, Guava fruit juices, and Elderberry juices bring tropical flavors and unique health benefits to the table. Cranberry drinks, Blueberry juices, and other Berries juices are rich in antioxidants and vitamins, making them popular choices for those seeking heart-healthy, immunity-boosting, and energy-boosting beverages. Cold-pressed juices, Organic fruit juices, and Fresh fruit blends offer a more natural and unprocessed alternative, while Functional beverages, Superfood drinks, and Fruit juice blends cater to those looking for added nutritional benefits. With an increasing focus on Antioxidant-rich drinks, Nutrient-rich juices, and Healthy beverages, the super fruit juices market continues to evolve and innovate, providing consumers with a wide variety of delicious and beneficial options.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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