Latest News- Frozen Food Market in Europe: Offline is expected to lead the Distribution Channel segment during 2025-2029
The Frozen Food Market in Europe is being driven by Growing consumer inclination toward vegan frozen food
The Frozen Food Market in Europe is expected to grow at a CAGR of 7.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 62.5 billion. In the European frozen food market, private-label products are gaining significant attention from retailers, particularly in categories beyond ice cream, which accounts for only one-quarter of the frozen food share in convenience stores. Retailers are increasing their investment in their brands by providing enhanced shelf space and promotional activities for their private-label frozen food offerings. Some brands are also prioritizing eco-friendly packaging, such as paper-based trays, to reduce plastic usage. For instance, Coop Switzerland introduced its line of frozen foods in paper trays in 2020. This strategic approach allows retailers to compete effectively with branded products while catering to consumer preferences and sustainability concerns.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Distribution Channel (Offline, Online) Product (Frozen ready meals, Frozen fish and seafood, Frozen meat and poultry, Frozen fruits and vegetables, Others) Geography (Europe).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Frozen Food Market in Europe Research Report
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Europe's frozen food market is evolving, with consumers prioritizing fresh alternatives and sustainability goals. Food waste reduction is a key focus, driven by e-commerce and convenience. International cuisines offer unique culinary experiences, but contamination risk is a concern. Frozen food technology includes crystalline ice, freeze-concentrated solids, and solutes, affecting melting temperature, glass transition temperature, and mechanical qualities. Shelf life is crucial for raw vegetables and fruits and vegetables, influenced by per capita income. Convenience stores, specialty stores, e-commerce platforms, and service providers cater to diverse consumer needs. Internet penetration and smartphone development fuel online sales growth.
The European frozen food market is experiencing significant growth, driven by several key factors. Consumers' increasing focus on sustainability goals and reducing food waste is leading to an increased demand for convenient frozen food alternatives. This trend is particularly prominent in the realm of international cuisines, which offer unique culinary experiences while minimizing contamination risk and ensuring food safety. E-commerce platforms are further facilitating access to these offerings, enabling consumers to easily order and receive their preferred frozen food items. The business landscape is dominated by manufacturers and food processing vendors specializing in the production of packaged foods and meats, with the market size determined by their combined revenue. The market's expansion is expected to continue, fueled by the health benefits associated with minimally processed foods and the convenience they offer.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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