Authored By: Sarah
21 Jun 2024

 Gluten Free Products Market to grow by USD 5231.56 million between 2023-2027

According to a research report “ Gluten Free Products Market” by Distribution Channel (Offline, Online) Product (Bakery products, Dairy or dairy alternatives, Desserts and ice creams, Meat or meat alternatives, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 5231.56 million at a CAGR of  9.66% during the forecast period. In the gluten-free products market, individuals with celiac disease and gluten sensitivity represent a significant consumer base. These individuals face health issues due to gluten intolerance, which can lead to digestive side effects and, in severe cases, celiac disease. The growing awareness of celiac disease and its associated health concerns is driving demand for gluten-free alternatives. These products offer numerous benefits, including improved cholesterol levels, enhanced digestion, and decreased intestinal inflammation. Moreover, gluten-free diets are beneficial for children with autism, as they are sensitive to processing peptides and proteins in gluten-containing foods. Consequently, the gluten-free market is poised for growth as consumers prioritize their health and well-being..

Browse market data tables, figures, and in-depth TOC on “Gluten Free Products Market” by Distribution Channel (Offline, Online) Product (Bakery products, Dairy or dairy alternatives, Desserts and ice creams, Meat or meat alternatives, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027.

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By Distribution Channel, the Offline segment is projected to dominate the market size in 2024.

The gluten-free products market, particularly the bakery segment, experiences significant growth due to the rising prevalence of celiac disease and gluten sensitivity. According to the Celiac Disease Foundation's December 2021 report, the number of celiac cases continues to increase, necessitating the avoidance of gluten-containing foods. This trend is particularly relevant to baked goods and sweet treats. Consequently, the demand for gluten-free bakery products has been steadily increasing. Enhanced awareness regarding gluten-free diets and the expanding range of gluten-free offerings further fuel this market expansion.

By Product, Bakery products  segment is expected to hold the largest market size for the year 2024.

In the offline retail sector, major players like Tesco Plc, Walmart Inc., and Target Corp. cater to the gluten-free market through dedicated sections. These sections offer a range of products, such as gluten-free bread and biscuits. Vendors employ strategic branding through signages and discounts to attract consumers. Walmart and Walgreens have been long-standing retailers of gluten-free products, including gluten-free bakeries. Geographical presence, production ease, inventory management, and goods transportation are crucial factors for vendors in the organized retail sector.

North America is forecasted to hold the largest market size by region in 2024.

The North American region dominates the global gluten-free products market, driven by the surge in celiac disease prevalence and expanding restaurant offerings. The US, Mexico, and Canada are key contributors, with the US leading due to a high incidence of celiac disease. This condition, linked to medical issues like diabetes, Down syndrome, and infertility, necessitates awareness programs, such as those provided by the University of Chicago Celiac Disease Center.

The Gluten Free Products Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Afterglow Cosmetics Inc.
  • Alima Cosmetics Inc.
  • Amys Kitchen Inc.
  • Bobs Red Mill Natural Foods Inc.
  • Campbell Soup Co.
  • Chocoladefabriken Lindt and Sprungli AG
  • Conagra Brands Inc.
  • Gabriel Cosmetics Inc.
  • General Mills Inc.
  • Gruma SAB de CV
  • Juvela Ltd.
  • Kellogg Co.
  • Mondelez International Inc.
  • Nestle SA
  • Prima Foods Ltd.
  • Silly Yak Foods
  • The Hain Celestial Group Inc.
  • The Hershey Co.
  • The Kraft Heinz Co.
  • Unilever PLC

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Research Analysis Overview

In the current health-conscious landscape, the market for Gluten-Free (GF) products has experienced significant growth. Bakery start-ups and Feel Good Foods companies are capitalizing on this trend, offering a wide range of GF options for people dealing with health-related issues such as metabolic syndrome, chronic pulmonary disease, and celiac illness or sensitivity. These products cater to various dietary needs, including those who follow a dairy-free regimen. GF baked goods, made from alternative flours like pulses, ensure elasticity in dough, providing a satisfying texture. Protein-rich GF alternatives, such as quinoa and chickpeas, contribute to maintaining energy levels and managing cholesterol levels. The GF diet also benefits the digestive system, making it an essential choice for many. Dairy-free and GF dairy alternatives, like soy milk and almond milk, are increasingly popular in the market. These products cater to those with lactose intolerance or dairy allergies, ensuring they can enjoy a healthier lifestyle without compromising on taste or nutrition. In conclusion, the Gluten-Free products market continues to expand, offering a diverse range of options for people dealing with health issues or following specific diets. These products not only cater to dietary needs but also prioritize taste and nutrition, making them a popular choice for consumers.

Market Research Overview

In the dynamic and expanding Food and Consumer Goods (FMCG) market, the demand for Gluten-Free (GF) products is on the rise. With an increasing awareness of healthier diets and rising population dealing with health-related issues such as metabolic syndrome, chronic pulmonary disease, obesity, diabetes, and heart disease, the need for GF alternatives to common food items like bakery goods, pulses, dairy-free products, and snacks is paramount. Key players in this sector focus on raw material sourcing, nutritional content, cost, appearance, and replacement ingredients to cater to consumers' taste and flavor preferences while addressing formulation challenges. GF products include gluten-free flours, rice noodles, pasta, and rice flour, among others, in the FMCG category. Technology improvements and the untapped potential of GF diets due to misdiagnosis and gluten intolerance issues have led to the development of GF hard seltzers, chocolates, and baked goods. Companies like Rage Coffee and KRBL Limited offer pure varieties of GF products, including fruit flavorings, to meet the diverse needs of consumers. In-store dietitians and color-coded shelf tags help consumers identify GF options, ensuring improved health and addressing digestive issues and cholesterol levels. The GF market encompasses a wide range of products, from GF hard seltzers and coffee to cookies and bread, catering to various dietary requirements, including the keto and paleo diets.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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