The frozen bakery products market share will post an incremental growth of USD 10.03 billion, progressing at a CAGR of 4.61% during the forecast period. The new product launches will offer immense growth opportunities to market vendors. The frozen bakery products market is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Frozen Bakery Products Market by Product and Geography - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The frozen bakery products market is segmented by product (frozen cakes, frozen pies, frozen cookies and crackers, and frozen pastries) and geography (Europe, North America, APAC, South America, and Middle East and Africa).
The growth of the frozen bakery products market size in the frozen cakes segment will be significant during the forecast period. Due to the rapid growth in the vegan population, the significant increase in the demand for frozen bakery products that are made according to vegan standards will increase the frozen bakery products market growth in Europe.
27% of the market's growth will originate from Europe during the forecast period. Germany and France are the key markets for frozen bakery products in Europe.
The new product launches will directly influence the sales of frozen bakery products. In addition, the growing demand for frozen vegan bakery products is one of the major frozen bakery products market trends that will positively impact the market growth. However, factors such as the recall of frozen bakery products due to bacterial contamination will hamper the frozen bakery products market growth.
The market is fragmented due to the presence of several players. Some of the major frozen bakery products market vendors are Aryzta AG, Berkshire Mountain Bakery Inc., Conagra Brands Inc., Dawn Food Products Inc., EUROPASTRY SA, Field Fare, General Mills Inc., Goodness Gracious Cookies Inc., Grupo Bimbo SAB de CV, Iceland Foods Ltd., IHOP Restaurants LLC, Kellogg Co., Lancaster Colony Corp., Lantmannen Unibake, Patties Foods Pty Ltd., Pukka Pies Ltd., Rocky Mountain Pies, Sfoglia Torino Srl, The Hain Celestial Group Inc., and Unilever PLC
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the frozen bakery products market forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the frozen bakery products market share.
Prediction on the upcoming trends, drivers, and factors that challenge the growth of the frozen bakery products market.
Frozen bakery products industry growth across Europe, North America, APAC, South America, and Middle East and Africa.