Frozen Bakery Products Market Size to grow by USD 11060.9 billion between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Frozen Bakery Products Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. In today's health-conscious market, plant-based food products and dairy alternatives have gained significant traction among consumers. Veganism, a dietary choice that excludes meat, dairy, and egg products, is increasingly popular among individuals prioritizing their health. This trend is particularly prevalent among the younger population, driven by concerns regarding food safety and animal welfare. Veganism offers numerous health benefits, including increased fiber intake, the presence of beneficial plant compounds, antioxidants, magnesium, folate, potassium, vitamin A, vitamin C, and vitamin E. The vegan food market, which primarily consists of plant-based options, is projected to grow substantially in the US and the UK in 2021. This shift towards plant-based diets signifies a significant opportunity for businesses catering to health-conscious consumers seeking ethical and nutritious food choices.

Key Highlights

Growth Projections

The global frozen bakery products market  size is estimated to grow by USD 11060.9 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.69% during the forecast period. New product launches is driving market growth, with a trend towards growing demand for frozen vegan bakery products  However, increasing preference for conventional, freshly baked products  poses a challenge.Key market players include ARYZTA AG, Berkshire Mountain Bakery Inc., Conagra Brands Inc., Corporativo Bimbo SA de CV, Dawn Food Products Inc., EUROPASTRY SA, Field Fare, General Mills Inc., Goodness Gracious Cookies Inc., Iceland Foods Ltd., IHOP Restaurants LLC, Kellogg Co., Lancaster Colony Corp., Lantmannen Unibake International, Patties Foods Pty Ltd., Pukka Pies Ltd., Rocky Mountain Pies, Sfoglia Torino Srl, The Hain Celestial Group Inc., and Unilever PLC.

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Major Findings

• The Frozen Bakery Products Market has witnessed an influx of new product launches, with companies introducing innovative and diverse offerings to cater to evolving consumer preferences. These new products encompass a range of items, from artisanal breads and pastries to vegan and gluten-free options. Manufacturers continue to invest in research and development to meet the growing demand for high-quality, convenient, and health-conscious baked goods.


• The frozen bakery products market offers extended shelf life as a significant advantage. Frozen bakery items, such as pastries, cakes, and bread, are flash-frozen immediately post-production to preserve their freshness. This freezing process inhibits bacterial growth and enzyme activity, enabling the products to maintain their taste, texture, and nutritional value for an extended period. Consequently, frozen bakery goods provide businesses and consumers with the convenience of long-term storage and reduced waste.


• The Frozen Bakery Products Market is witnessing a significant trend towards the preference for conventional, freshly baked items over mass-produced, frozen alternatives. Consumers are increasingly seeking authentic, artisanal baked goods that offer a superior taste and texture, driving growth in the market for frozen, par-baked, and ready-to-bake products. These items allow bakeries to maintain the freshness and quality of their offerings while also offering convenience and flexibility to meet the demands of modern consumers.


• The Frozen Bakery Products Market has experienced a decline in consumption due to increasing health concerns, particularly those related to obesity. With growing awareness about the negative health effects of excessive sugar and carbohydrate intake, consumers are opting for healthier alternatives. This trend is expected to continue, potentially leading to a significant impact on the market growth. It is essential for industry players to adapt to this shift by offering healthier options or face decreased demand.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to eliminate microorganisms and enhance preservation. Technavio estimates the market's size by aggregating the revenues of the participating industry players. This market segment does not encompass manufacturers of food processing machinery or producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Market expansion will be fueled by the health benefits linked to minimally processed foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.

The Frozen Bakery Products Market is experiencing significant growth, fueled by the New product launches. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Regional Insights

The Frozen Bakery Products Market represents a significant growth opportunity for food manufacturers and retailers. This sector's continued expansion is driven by increasing consumer demand for convenient, high-quality baked goods. Frozen bakery items offer extended shelf life, versatility, and cost savings, making them an attractive alternative to fresh bakery products. Market trends include the rise of artisanal and organic offerings, as well as growing demand for gluten-free and vegan options. Strategic partnerships, product innovation, and supply chain optimization are key strategies for market participants to gain a competitive edge.

Research Analysis Overview

The Frozen Bakery Products Market is a significant segment of the food industry, with major players like Dawn Foods leading the way. This market offers a wide range of products, including gluten-free offerings, vegan products, and healthier baked goods. Frozen semibaked goods, such as unfermented frozen dough and ready-to-bake items, are popular choices for food establishments like quick-service restaurants, coffee chains, and in-store bakeries. Quick Frozen technology and Bake-Off technologies have revolutionized the production process, allowing for the creation of frozen novelties, frozen pizza, and ready-to-eat meals. Health concerns have driven the demand for nutritional ingredients, leading to the development of healthier baked goods. The ease of preparation and longer shelf life make frozen bakery products an attractive option for the fastfood industry and health-conscious consumers alike. Frozen bakery products cater to various segments, including on-the-go eating and food service establishments. Frozen pizza, specialty pizza products, and baked frozen bread are popular choices for consumers looking for convenience and freshness. The market continues to evolve, with new innovations and offerings expected to emerge as consumer preferences and health trends shift.

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