Women’s Activewear Market 2025-2029: Growth Driven by Athleisure and Advanced Textile Technologies

The women activewear market is projected to grow by USD 80 million between 2024 and 2029, registering a CAGR of 5.7%. The market expansion is fueled by increasing health consciousness, rising sports participation, and the athleisure trend, which blends functionality with everyday fashion.

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Market Segmentation

By Distribution Channel

• Online
• Supermarkets and Hypermarkets
• Specialty Stores
• Others

By Product Type

• Tops and T-Shirts
• Bottom Wear
• Innerwear and Swimwear
• Outerwear
• Others

By Price Range

• Mass
• Mid
• Premium

By Type

• Polyester
• Spandex
• Cotton
• Polypropylene
• Others

Regional Market Trends

North America (34% of Global Market Growth Contribution)

• Canada

• US

The North American market is driven by health consciousness, particularly among millennials who prioritize fitness and an active lifestyle. The region’s established fitness industry, combined with a high prevalence of obesity and diabetes, is encouraging increased participation in yoga, Zumba, and meditation.

Key factors influencing growth:

• Advanced textile technologies like 3D printing and electrospinning.

• Development of breathable, moisture-wicking, and quick-drying fabrics.

• Demand for high-performance activewear suited for yoga, HIIT, and outdoor activities.

• Increased adoption of eco-friendly materials like nylon, spandex, and cotton to reduce microfiber pollution.

• Expansion of online sales channels due to the convenience of remote shopping.

Europe

• Germany

• UK

• France

• Italy

The European market is witnessing increased demand for sustainable and high-performance activewear. Consumers prioritize eco-friendly textiles due to growing concerns about microfiber pollution.

Key trends in the region:

• Use of biodegradable fabrics in sportswear.

• Customization and personalization of activewear apparel.

• Strong presence of premium and luxury brands offering stylish yet functional sportswear.

Asia-Pacific (APAC)

• China

• India

• Japan

• South Korea

APAC is a rapidly expanding market, driven by rising disposable incomes and a growing fitness culture. The increasing adoption of athleisure fashion in urban areas is further fueling market growth.

Key factors influencing growth:

• Expansion of online retail platforms offering global and local brands.

• Growing participation in yoga, gym workouts, and outdoor sports.

• Innovations in temperature-controlled and smart activewear.

South America

The South American market is benefiting from increased fitness awareness and a shift towards athleisure-inspired fashion trends.

Key growth drivers:

• Rising demand for breathable, moisture-wicking apparel.

• Increasing focus on sports and fitness culture among women.

• Expanding e-commerce penetration for activewear sales.

Middle East & Africa

The Middle East & Africa region is witnessing steady growth in the activewear market due to a rising focus on women’s fitness and wellness trends.

Market trends include:

• Increased participation in women’s sports and fitness programs.

• Demand for modest activewear designed for cultural preferences.

• Expansion of global sportswear brands into local markets.

Market Dynamics

Drivers

• Rising Fitness Initiatives by Government Bodies and Corporates
  • Increased health awareness and female participation in sports and fitness activities.
  • Growth of the athleisure trend, merging comfort with style.
  • Advancements in textile technology, 3D printing, and electrospinning leading to durable and high-performance fabrics.
  • Surge in online sales driven by flexible lifestyles and work-from-home trends.
  • Demand for smart activewear featuring fitness tracking and temperature control.
  • Expansion of omnichannel strategies and social media marketing for activewear brands.

Trends

• Customization of Women’s Activewear
  • Growth in personalized fit and design for activewear tops, sports bras, and leggings.
  • High demand for eco-friendly and high-performance fabrics like microfiber, nylon, and spandex.
  • Increased focus on smart textiles integrating biomechanical monitoring capabilities.
  • Shift toward online sales, driven by convenience and digital marketing.
  • Brands investing in fashionable yet functional designs to appeal to diverse consumer needs.

Challenges

• Unpredictable Raw Material Prices
  • Price fluctuations in Spandex, polyester, and natural fibers impact production costs.
  • Microfiber pollution concerns are pushing manufacturers toward sustainable materials.
  • High design costs associated with advanced activewear technologies.
  • Balancing cost-effectiveness and innovation in smart activewear production.

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Key Players

• Adidas AG
• Anita Dr. Helbig GmbH
• ASICS Corp.
• Burberry Group Plc
• Columbia Sportswear Co.
• Global Intimates LLC
• Hanesbrands Inc.
• Jockey International Inc.
• Mizuno Corp.
• Nike Inc.
• Nordstrom Inc.
• PUMA SE
• Ralph Lauren Corp.
• Spanx LLC
• The Gap Inc.
• Under Armour Inc.
• Vie Performance LLC

Recent Developments

• Adidas AG launched a new basketball sleeveless tee designed for women

The market is set to experience continued expansion due to increasing investments in textile innovation, digital retail channels, and sustainability-focused production methods.