Latest News- Athleisure Market: Mass athleisure is expected to lead the Product segment during 2024-2028

The Athleisure Market is being driven by Growing prominence of online shopping

The Athleisure Market is expected to grow at a CAGR of 6.79% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 176.3 billion. The denim athleisure market is experiencing significant growth, with denim manufacturers increasingly incorporating athletic designs into their product offerings. Notable brands, such as Levi Strauss, have introduced stretch jeans and established research labs to explore new methods for producing flexible denim pants. This trend has led to strategic collaborations and partnerships among industry leaders. For instance, Santoni, LENZING, Tonello, and Unitin joined forces to create the I am Denim capsule project, resulting in the production of the innovative I am Denim athleisure collection. This collaboration exemplifies the industry's commitment to pushing the boundaries of denim and athleisure fusion. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Mass athleisure
  • Premium athleisure
• Distribution Channel
  • Online
  • Offline
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing prominence of online shopping
• Increasing adoption of fitness initiatives by corporates
• Rise and evolution of the athleisure movement

However, the market also witnesses some limitations, which are as follows:

• Increasing competition from unorganized sector
• Rising popularity of anti-sweatshop campaigns
• Availability of counterfeit products

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Market Scope in Athleisure Market Research Report

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Research Analysis Overview

The athleisure market is experiencing significant growth due to the young population's increasing health consciousness and preference for comfortable, fashionable clothes. This trend is particularly evident in the yoga landscape, with an influx of yoga studios, gyms, and health clubs offering yoga lessons. The mass market is shifting towards athletic-casual clothing made of synthetic fibers, with a focus on customer satisfaction, tailored gear, and brand identity. Innovation and differentiation are key, as companies navigate copyrights, substitutes, and supply chain challenges in the competitive activewear industry. Amid lockdown measures, online platforms have emerged as crucial channels for reaching consumers, blurring the lines between wellness, luxury fashion, and streetwear athleisure.

Market Research Overview

The athleisure market, a segment of the larger global apparel, accessories, and luxury goods market, is experiencing significant growth due to the young population's increasing health consciousness and preference for comfortable, fashionable clothes. This trend is particularly evident in the yoga landscape, with the proliferation of yoga studios, gyms, and health clubs offering yoga lessons. The market's expansion has been further accelerated by lockdown measures and the shift to online platforms for purchasing activewear products. The global textiles, apparel, and luxury goods market, which covers manufacturers and marketers of textiles, apparel, accessories, and luxury goods, excluding footwear, is expected to grow due to the rising working women population, leading to increased disposable income and spending power on these items.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/