Authored By: Sarah
11 Jul 2024

 Athleisure Market Size to grow by USD 176.3 billion between 2024-2028

According to a research report “ Athleisure Market” by Product (Mass athleisure, Premium athleisure) Distribution Channel (Online, Offline) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 176.3 billion, at a CAGR of  6.79% during the forecast period. The e-commerce sector, a significant distribution channel for athleisure apparel, is experiencing a faster growth rate compared to traditional offline channels. Two prominent e-commerce players, and eBay Inc., dominate the global market. These platforms offer a vast selection of athleisure merchandise from various brands. The increasing popularity of online retail, particularly in emerging economies, is projected to boost athleisure sales via e-commerce substantially over the forecast period. Notable brands like Nike and adidas are increasingly adopting online distribution and sales strategies in countries such as the US, the UK, Japan, and India.

Browse market data tables, figures, and in-depth TOC on “Athleisure Market” by Product (Mass athleisure, Premium athleisure) Distribution Channel (Online, Offline) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Mass athleisure segment is projected to dominate the market size in 2024

The athleisure market is experiencing substantial growth, driven by the surge in internet penetration and customer preference for online commerce. This trend is particularly evident in the online distribution segment, which offers consumers a convenient and hassle-free shopping experience. In response, athleisure product manufacturers are expanding their online presence, listing their offerings on both proprietary websites and third-party e-commerce platforms like, Alibaba Group Holdings Inc., and By increasing their online visibility, vendors aim to boost brand recognition and product sales.

By Distribution Channel, Online  segment is expected to hold the largest market size for the year 2024

The global athleisure market is experiencing significant growth due to the increasing preference for comfortable and fashionable clothing among millennials. Notably, footwear and bottom wear are the primary categories driving demand in the mass athleisure segment, with a significant proportion of purchases being made by female consumers. In the wake of the work-from-home trend, there has been a surge in demand for presentable yet comfortable clothing for various activities, including remote work, grocery shopping, and social media engagements. Leading vendors, such as adidas and Under Armour, are capitalizing on this trend by targeting young populations with affordable athleisure offerings. These products cater to consumers' desire for comfort without compromising fashion standards. The competitive landscape is marked by vendors offering a range of prices, with leading players like lululemon athletica offering premium products at higher price points.

North America is forecasted to hold the largest market size by region in 2024

The athleisure market represents a significant growth opportunity for businesses, with consumers increasingly prioritizing comfort and functionality in their wardrobes. This trend is driven by the blurring lines between work and leisure, resulting in a demand for clothing that can transition seamlessly between professional and casual settings. Brands that can effectively cater to this demand, offering high-quality, stylish, and versatile athleisure wear, will be well-positioned to capitalize on this market's expansion.

The Athleisure Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adidas AG
  • American Eagle Outfitters Inc
  • Carbon38 Inc.
  • Columbia Sportswear Co.
  • The Gap Inc.
  • H and M Hennes and Mauritz GBC AB
  • lululemon athletica Inc.
  • Michi Design Inc.
  • New Balance Athletics Inc.
  • Nike Inc.
  • Outdoor Voices Inc.
  • P.E Nation International
  • Rhone Apparel Inc
  • Sweaty Betty Ltd.
  • Under Armour Inc.
  • VF Corp.

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Research Analysis Overview

The athleisure market, a fusion of streetwear and athletic casual clothing, has been making waves in the fashion industry, especially among the young population. With an increasing focus on health consciousness and wellness, this segment of luxury fashion has gained significant traction. The mass athleisure market is dominated by synthetic fibers, offering both fashionable clothes and comfort. However, differentiation and innovation are key in this competitive landscape. Brands are investing in tailored gear, copyrights, and designs to establish a strong brand identity. The supply chain for athleisure products is complex, with online platforms playing a crucial role in reaching consumers during lockdown measures. Substitutes like yoga lessons, health clubs, gyms, and yoga studios have also influenced the athleisure landscape. As people look for comfortable activewear to participate in these activities, the demand for athleisure gear continues to grow. Despite the challenges, the future of athleisure looks promising, as it caters to the evolving needs of consumers in a health-focused society.

Market Research Overview

The athleisure market has experienced rapid globalization in recent years, driven by digital innovation, influencer marketing, and celebrity collaborations. Triathlon participants and yoga enthusiasts, among others, seek comfort and style in their activewear, leading to the rise of athleticcasual clothing and streetwear athleisure. Major companies like Olympia Activewear, Perfect Moment, Sweaty Betty, Lululemon, and Athleta dominate the market, offering customized apparel and professional guidance. The mass athleisure market is characterized by supply chain complexities, differentiation through innovation, and compliance with regulations regarding quality, product safety, and intellectual property. Brands must navigate copyrights, trademarks, and brand identity, while ensuring compliance with regulations for fan apparel, team uniforms, and offfield performance. New technologies, such as wearable technology with sensors, antibacterial features, temperature regulation, and moisture-wicking properties, have transformed athleisure into smart fabrics like FLX's stretchy fabric. The market positions of major companies are shaped by their product portfolios, distribution channels, and adaptability to consumer preferences. The athleisure market is driven by lifestyle diseases, health consciousness, and the young population's demand for fashionable and comfortable clothes. Retailers like Old Navy offer pajama sets, leggings, loungewear, and activewear products on online platforms, catering to the increased demand during lockdown measures. Sustainability and professional advice are also essential factors in customer satisfaction.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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