Volumetric Video Market Size 2024-2028: Key Insights and Trends

The volumetric video market is forecast to grow by USD 12.32 billion at a remarkable CAGR of 55.91% from 2023 to 2028. This growth is primarily driven by the increasing demand for enhanced match-viewing experiences in sports and entertainment, which are facilitated by immersive 360-degree video content. Volumetric video technology offers users a more interactive and engaging experience, though challenges such as high production costs hinder the market's full potential. Despite these challenges, the technology’s applications across various industries, including healthcare, real estate, education, and entertainment, are expected to accelerate market growth.

For more details about the industry, get the PDF sample report for free

Market Segmentation

By Type:

• Hardware: The hardware segment is poised for significant growth, with the increasing demand for volumetric video applications in healthcare, entertainment, and teleconferencing.
• Software: Software solutions, particularly photogrammetry software and motion sensing technologies, play a critical role in creating immersive 3D video content.
• Services: Services related to the creation, streaming, and sharing of volumetric video content are also expanding as demand rises across multiple industries.

By Geography:

• North America
  • Canada
  • US
• Europe
  • UK
  • Italy
• APAC
  • India
• South America
• Middle East and Africa

Market Dynamics

Drivers:

• Enhanced Match-Viewing Experience: Volumetric video technology is gaining traction in sports and entertainment, allowing for more immersive and interactive match-viewing experiences. Companies like ESPN introduced this technology in March 2022 to elevate audience engagement during live broadcasts.
• 5G Technology Integration: The low latency and high bandwidth provided by 5G networks are vital in enabling real-time volumetric video streaming, especially for sectors such as teleconferencing, healthcare, and entertainment.

Trends:

• Rising Demand for 360-Degree Content: The demand for 360-degree video content, particularly in entertainment, is boosting the volumetric video market. Applications in virtual and augmented reality, digital billboards, and holographic displays are becoming increasingly popular.
• AI and IoT Integration: The integration of artificial intelligence and the Internet of Things (IoT) is driving innovations in volumetric video production, enhancing both the realism and interactivity of content.

Challenges:

• High Production Costs: A key challenge in the market is the high cost of producing volumetric videos. Specialized cameras, photogrammetry software, and motion capture systems are necessary, making production expensive, particularly for high-action scenes and long-duration recordings.

Get more details by ordering the complete report

Key Players in the Volumetric Video Market

• 8i
• 4D VIEW SOLUTIONS SAS
• Arcturus Studios Holdings Inc.
• Canon Inc.
• EF London Ltd.
• Evercoast
• Hammerhead Interactive Ltd.
• HoloCap AS
• Imverse SA
• Magic Leap Inc.
• Mantis Vision Ltd.
• Microsoft Corp.
• Sony Group Corp.
• StoryFile Inc.
• Tetavi Ltd.
• Volograms Ltd.
• Volucap GmbH
• VOLUMETRIC CAMERA SYSTEMS

Recent Developments

• March 2022: ESPN introduced volumetric video technology to enhance the match-viewing experience, integrating specialized cameras and processing units for high-quality 3D content creation.
• Companies like Arcturus Studios Holdings, Canon Inc., and Sony Group Corp. are leading the charge in adopting volumetric video technology, focusing on innovative applications in entertainment and live events.