US Sexual Wellness Market Growth 2024-2028: Key Trends, Drivers, and Industry Insights

The Sexual Wellness Market in US is projected to expand by USD 8.10 billion between 2023 and 2028, growing at a CAGR of 9.45%. This growth is driven by increasing therapeutic applications of sexual wellness products, rising awareness of sexually transmitted diseases (STDs), shifting consumer perceptions, and the ease of online purchasing.

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Market Segmentation

By Distribution Channel

• Offline
• Online

The offline segment, comprising retail and specialty stores like supermarkets, hypermarkets, and adult toy stores, is expected to see significant growth. Customers benefit from professional guidance in these outlets, increasing awareness of product safety and usage. Some retailers participate in sex toy expos, enhancing sales. The offline segment's market share has steadily increased since 2018, as accurate product information and personalized assistance attract more consumers.

By Product

• Sex Toys
• Condoms
• Erotic Lingerie
• Personal Lubricants
• Others

The demand for male sexual wellness products, including penis rings, pumps, and constriction bands, is growing, particularly among men experiencing erectile dysfunction (ED). The popularity of erection rings has increased due to their effectiveness in maintaining penile tightness, with online platforms serving as a preferred purchasing channel.

By End User

• Men
• Women
• LGBT Community

Market Dynamics

Key Market Drivers

• Therapeutic Use of Sexual Wellness Products: Women facing vaginal dryness, muscle variations, and hormonal imbalances are turning to sexual wellness products instead of costly surgeries and medical treatments. Doctors recommend sex toys, such as vibrators, to relax vaginal muscles. Additionally, IUDs help address conditions like endometriosis, and female sex toys aid in stress relief and hormone regulation.

Significant Market Trends

• Rising Popularity of Female Condoms: Increasing demand for female condoms is driven by their effectiveness as pre-intercourse contraceptives, particularly for sex workers facing condom refusal. Female condoms also offer a non-hormonal pregnancy prevention option. Their adoption is supported by family planning programs, HIV prevention initiatives, and growing consumer awareness of STI protection.

Major Market Challenges

• Health Concerns and Side Effects: Consumers are increasingly concerned about the materials used in sexual wellness products, such as rubber, plastic, latex, and nitrile, which may cause pain, irritation, numbness, and inflammation. Some sex toys and lubricants contain harmful chemicals like phthalates and parabens, which have been linked to endocrine disorders, congenital disabilities, and sperm damage. Certain lubricants may even increase the risk of STDs by damaging epithelial cells. These concerns have created hesitancy among consumers, posing a challenge to market growth.

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Regional Market Trends

• United States

Key Players in the US Sexual Wellness Market

• Luvu Brands Inc.
• PHC Inc.
• Ansell Ltd.
• Church and Dwight Co. Inc.
• Dame Products Inc.
• GLYDE
• Good Clean Love Inc.
• HYTTO PTE. Ltd.
• JIMMYJANE
• KESSEL medintim GmbH
• LELOi AB
• Lovehoney Group Ltd.
• Lovelife Toys
• Pure Romance
• Reckitt Benckiser Group PLC
• Sagami Rubber Industries Co. Ltd.
• Veru Inc.
• WOW Tech International GmbH

Latest Market Developments

• November 2024: Trojan launched a new line of eco-friendly condoms made from sustainable materials, aligning with the rising demand for environmentally conscious sexual wellness products.
• October 2024: LELO introduced an app-controlled vibrator that enables users to customize their experience remotely, targeting tech-savvy consumers.
• September 2024: Bayer expanded its sexual wellness portfolio with a new line of hypoallergenic intimate lubricants, catering to consumers with sensitive skin.
• August 2024: Danone acquired a US-based sexual wellness brand specializing in organic, plant-based lubricants, aiming to expand its presence in the natural and organic personal care segment.