Authored By: Sarah
11 Jul 2024

 Snack Bars Market in US Size to grow by USD 886.7 million between 2024-2028

According to a research report “ Snack Bars Market in US” by Product (Energy and nutrition bars, Granola bars, Breakfast bars, Other snack bars) Distribution Channel (Offline distribution, Online distribution) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 886.7 million, at a CAGR of  2.17% during the forecast period. The snack bars market in the US is experiencing significant growth due to the increasing demand for convenient and nutritious food options. New product launches are a key driver of this growth. For instance, in February 2024, Natural Balance Foods introduced Nakd Fruit and Fibre bars, offering Apple and Cinnamon, and Strawberry and Raspberry flavors. Similarly, in October 2023, Quaker Oats, a subsidiary of PepsiCo Inc., entered the market with Quaker Chewy Granola bars. These new product introductions cater to the rising trend of snack bars as meal replacements, further fueling market expansion.

Browse market data tables, figures, and in-depth TOC on “Snack Bars Market in US” by Product (Energy and nutrition bars, Granola bars, Breakfast bars, Other snack bars) Distribution Channel (Offline distribution, Online distribution) Geography (North America) Global Forecast to 2028. Download Free Sample


By Product, the Energy and nutrition bars segment is projected to dominate the market size in 2024

The US Snack Bars market witnesses significant growth, driven by increasing health consciousness and on-the-go lifestyle preferences. Key players in this industry include Quaker Oats, KIND Snacks, and Clif Bar. These companies leverage innovative product offerings, strategic partnerships, and marketing initiatives to cater to diverse consumer segments and expand their market share. The market's future outlook remains promising, with continued consumer demand for nutritious, convenient snacking solutions.

By Distribution Channel, Offline distribution  segment is expected to hold the largest market size for the year 2024

The US Snack Bars market witnesses significant growth due to increasing health consciousness among consumers. Key players in this industry include Quaker Oats, KIND Snacks, and Clif Bar. These companies prioritize the use of natural ingredients and innovative flavors to cater to evolving consumer preferences. The market's expansion is further fueled by the convenience factor and the growing trend of on-the-go consumption. Despite competition, opportunities exist for new entrants offering unique value propositions.

North America is forecasted to hold the largest market size by region in 2024


The Snack Bars Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abbott Laboratories
  • Caveman Foods
  • Clif Bar and Co.
  • Element Snacks Inc
  • General Mills Inc.
  • Kellogg Co.
  • Kroger Co.
  • Mars Inc.
  • McKee Foods
  • Natural Balance Foods
  • Nestle SA
  • NuGo Nutrition
  • PepsiCo Inc.
  • Post Holdings Inc.
  • Quest Nutrition LLC
  • Soylent Nutrition Inc.
  • The Hain Celestial Group Inc.
  • The Hershey Co.
  • Walmart Inc.

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Research Analysis Overview

The Instant Snack market in the US is witnessing a significant surge, with snack bars emerging as a popular choice among the younger generation and working professionals. These convenient, portable, and lightweight snacks offer high-calorie content and nutrient density, making them an ideal option for those with busy lifestyles. Snack bars come in various flavors such as Peanut butter, Brownie, Orange, Red berry, Spirulina, and Beet, among others. Many bars are made with fruit and vegetable extracts, mixed grains, and dietary fibers, adding to their nutritional value. For those seeking additional health benefits, there are bars infused with superfoods like Spirulina and Beet. The convenience of purchasing these snacks from Online Retail Stores or local Convenience Stores has further fueled their popularity. Snack bars are not just limited to indoor use; they are perfect for outdoor activities like Hiking and packed lunches. With honey syrup, Corn, and other natural sweeteners used in their production, these bars offer a delicious and nutritious alternative to traditional sugary snacks.

Market Research Overview

The Snack Bars market in the US has witnessed significant growth in recent years, driven by the increasing preference for healthy and convenient snacking options. Online stores and specialty stores are leading the way in this market, offering a wide range of options including those made with dried fruits, whole grains, and vegan ingredients. Innovative flavors such as Peanut butter, Brownie, Orange, Red berry, Spirulina, and Beet are popular among health-conscious consumers. Promotion campaigns focusing on lifestyle diseases, obesity, and health awareness have fueled the demand for snack bars as a healthy substitute for Chocolates, Cakes, Cookies, Sweets, and other high-calorie, nutrient-poor snacks. The younger generation and working professionals are particularly drawn to the convenience and portability of snack bars, which can be consumed as an instant snack, meal replacement, or energy source. The organized retail sector, including Online Retail Stores and Convenience Stores, dominates the global retailing segment. Private labels are also gaining popularity due to their affordability and transparency in ingredient listing. The snack bars market caters to various dietary needs, including those with gluten-free ingredients, high fruit content, and protein-rich bars. The quality-restrictive regulatory environment has led to the use of natural sweeteners, preservatives, and coloring agents in place of harmful alternatives such as hydrogenated fats and artificial sweeteners. Essential nutrients, dietary fibers, and bioactive compounds are increasingly being added to snack bars to enhance their nutritional value. Snack bars are popular among various fitness-conscious groups, including weightlifters, athletes, and fitness enthusiasts, who require instant energy and protein for their activities. The market also offers a range of flavors, including Fruit, Granola or Muesli, and plant-based snack bars, which cater to diverse food preferences. The snack bars market is expected to continue growing, driven by the increasing awareness of the importance of essential nutrition, hectic schedules, longer travel times, and the need for healthy meal options. The market is also expected to see innovation in packaging, including Box packaging, Carton packaging, and Plastic packaging, to enhance portability and shelf life.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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