Latest News - Protein Bar Market: Medium protein bar is expected to lead the Product Type segment during 2025-2029

The Protein Bar Market is being driven by Increasing demand for sports nutrition

The Protein Bar Market is expected to grow at a CAGR of 8.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2238.4 million. The global online grocery market, which includes protein bars as a significant segment of packaged nutritional foods, is experiencing substantial growth. Key drivers include an expanding urban consumer base, a burgeoning millennial population, and rising disposable income. The online grocery channel's sales value is escalating due to the elimination of intermediaries in the supply chain. Protein bars, popular among fitness enthusiasts, are experiencing increased online sales through both dedicated e-commerce platforms and traditional food retailers' websites. The proliferation of mobile consumers utilizing health and wellness apps, trackers, and wearables further fuels the online sale of such conveniently packaged nutritional foods. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on:

• Product Type
  • Medium protein bar
  • Low protein bar
  • High protein bar
• Distribution Channel
  • Supermarkets and hypermarkets
  • Convenience stores
  • Drug stores
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for sports nutrition
• Rising product innovations in protein bars
• High demand for protein bars from millennial population

However, the market also witnesses some limitations, which are as follows:

• Easy availability of substitutes
• Negative impact of product recalls
• Challenges associated with product distribution

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Market Scope in Protein Bar Market Research Report

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Research Analysis Overview

In the realm of health-conscious snacking, protein bars emerge as a popular choice for those seeking on-the-go nutrition. These ready-to-eat energy boosters cater to various health and nutritional needs, from athletes and fitness enthusiasts to weight managers. Brands like the Lacprodan line offer whey and milk proteins, while maintaining low sugar content. Nutrition bars boast high nutritional value, fueling fitness growth and muscular development. Fitness trends emphasize protein intake, with calories, carbs, and sugar content under scrutiny. Smartphone usage and grocery delivery services influence consumer behavior, fostering brand loyalty. Whole grain oats, vegetable oil, dry fruits, almonds, raisins, and cranberries are common ingredients, adding to their appeal.

Market Research Overview

The Protein Bar market is a significant segment of the global packaged foods industry, catering to health-conscious consumers seeking convenient, nutritious, and ready-to-eat solutions. Key players in this sector include those manufacturing Lacprodan line products, which offer high-quality Whey and Milk proteins. The market's growth is driven by the health benefits associated with protein consumption, including improved muscle growth, satiety, and overall wellness. Technavio projects the global Protein Bar market to experience steady expansion due to increasing consumer preference for nutritious, minimally processed food options. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/