Authored By: Sarah
15 Feb 2025

Virtual Production Market Size 2024-2028: Key Insights and Trends

The virtual production market is forecasted to grow significantly between 2023 and 2028, with a projected increase of USD 3.91 billion at a CAGR of 21.48%. This growth is driven by the increasing adoption of virtual production technologies across various industries, especially in gaming and entertainment. Virtual production is transforming the way movies, television, and video games are created, offering more immersive, cost-effective, and innovative experiences.

Global virtual production market 2024-2028

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Market Segmentation

By Component:

  • Software: This segment is anticipated to experience substantial growth during the forecast period. Key technologies such as machine learning, artificial intelligence, and real-time rendering engines are pushing the capabilities of virtual production software. In April 2023, Boris FX acquired CrumplePop to expand its product offerings, which includes advanced tools for VFX and CGI.
  • Services
  • Hardware

By Type:

  • Post-production
  • Production
  • Pre-production

By Geography:

  • North America
    • Canada
    • US
  • APAC
    • China
  • Europe
    • UK
    • France
  • Middle East and Africa
  • South America

Market Dynamics

Drivers:

  • Increasing Adoption in the Gaming Industry: Virtual production technology is increasingly being adopted by the gaming industry, driving market growth. The technology’s ability to create immersive and cost-effective content has gained significant traction in gaming, helping developers produce more engaging experiences for users.

Trends:

  • Strategic Mergers and Acquisitions: The market is seeing growing interest in strategic activities like product launches, mergers, acquisitions, collaborations, and partnerships. For instance, Autodesk Inc. acquired PIX of X2X to enhance collaboration and efficiency in virtual production processes.

Challenges:

  • LED Screen Issues: A major challenge faced by the virtual production market is technical difficulties related to the use of LED screens, such as ghosting effects and cross-pattern formations. These issues hinder the overall experience and pose a barrier to growth.

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Key Players

  • 360Rize
  • Adobe Inc.
  • Arashi Vision Co. Ltd.
  • Autodesk Inc.
  • BORIS FX Inc.
  • Brompton Technology Ltd.
  • Deloitte Touche Tohmatsu Ltd.
  • Epic Games Inc.
  • HTC Corp.
  • Humaneyes Technologies Ltd.
  • Mo Sys Engineering Ltd.
  • NVIDIA Corp.
  • Panocam3d.com
  • ROE Visual Co. Ltd.
  • Side Effects Software Inc.
  • Technicolor SA
  • The Walt Disney Co.
  • Unity Technologies Inc.
  • Vicon Motion Systems Ltd.
  • Weta Digital Ltd.

Recent Developments

  • April 2023: Boris FX acquired CrumplePop, a company specializing in AI-driven audio and video plugins, to expand its product line and enhance its offerings in the virtual production industry.
  • 2023: Autodesk Inc. acquired PIX of X2X to boost virtual production processes through better collaboration and communication.

This information highlights the key trends, drivers, challenges, and players in the virtual production market. With the increasing demand for immersive, interactive content across industries, virtual production technology will continue to reshape the future of content creation.

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