Latest News- Television Market: UHD is expected to lead the Technology segment during 2025-2029

The Television Market is being driven by Product innovation and advances leading to portfolio extension and product premiumization

The Television Market is expected to grow at a CAGR of 8.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 73.1 billion. In the television market, there is a growing trend towards higher resolution displays, with 8K televisions gaining significant traction. The 8K resolution, which quadruples the horizontal pixels of 4K UHD, was unveiled at CES 2018, boasting approximately 8,000 pixels. Key industry players, including LG, Samsung, and Sony, have introduced 8K television series, although these are currently proof-of-concept models rather than consumer versions. The demand for high-resolution display devices and enhanced content creation is driving the growth of the 8K television market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Technology
  • UHD
  • HD
• Display Size
  • Upto 43 inches
  • 55-64 inches
  • 48-50 inches
  • Greater than 65 inches
• Type
  • Smart TV
  • LCD, Plasma, and LED TVs
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs
• Distribution Channel
  • Offline
  • Online
• Screen Technology
  • LCD
  • OLED
  • QLED
  • MicroLED
• Smart Features
  • Smart TV with Internet connectivity
  • Voice-controlled TV
  • TV with built-in streaming services
  • TV with gaming capabilities
• Price Range
  • Mass
  • Premium
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Product innovation and advances leading to portfolio extension and product premiumization
• Increasing demand for UHD televisions
• Rising popularity of large-display televisions

However, the market also witnesses some limitations, which are as follows:

• Lack of 4K content
• High energy consumption
• Demand-supply gap associated with LCD panels

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Market Scope in Television Market Research Report

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Research Analysis Overview

The Pay TV market, encompassing Cable TV, Direct-to-Home, Fiber optic services, and Over-the-top platforms, is valued at a significant figure, driven by consumer appetite for high-definition content and advanced technological segments like immersive technologies and eco-friendly designs. Premium content in Ultra-High-Definition (UHD) format, available through cable, satellite, and Internet Protocol, caters to both residential and commercial sectors. Smart TV capabilities, including OLED displays, bezel-less and frameless designs, curved displays, and foldable screens, are transforming TVs into works of art. Technological advancements continue with territorial expansions, UHD content, and integration of home office functionalities.

Market Research Overview

The Pay TV market encompasses cable TV, direct-to-home (DTH), fiber optic services, and over-the-top (OTT) platforms. Valued at billions, this market is driven by consumer appetite for high-definition content, smart TV capabilities, and the emergence of ultra-high-definition services. Content security systems are a crucial consideration in the residential sectors, targeting housing units with thousands of potential consumer units. Companies are expanding their offerings through acquisitions and TV-as-a-Service (TVaaS) models, catering to both postpaid and prepaid services. The commercial sectors also represent a significant growth opportunity, with Spotv and viewer preferences shaping the various Pay TV models.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/