Authored By: Sarah
11 Jul 2024

 Teenage Personal Care Product Market Size to grow by USD 12.27 billion between 2024-2028

According to a research report “ Teenage Personal Care Product Market” by Distribution Channel (Offline, Online) Product (Skincare products, Haircare products, Color cosmetics, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 12.27 billion, at a CAGR of  7.03% during the forecast period. The personal care market has experienced significant expansion, driven in part by the introduction of male grooming product lines, which has broadened the consumer base beyond traditional female demographics. Concurrently, advancements in female personal care products, including multifunctional and cosmeceutical offerings, are anticipated to fuel further growth. To cater to diverse customer needs, the market has seen an influx of specialized skin and hair care products. Strategic marketing initiatives, such as celebrity endorsements, media penetration, and advertising campaigns, are projected to boost market growth throughout the forecast period.

Browse market data tables, figures, and in-depth TOC on “Teenage Personal Care Product Market” by Distribution Channel (Offline, Online) Product (Skincare products, Haircare products, Color cosmetics, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The teenage personal care product market encompasses two primary categories: face skincare and body skincare. These categories house a range of offerings such as anti-aging skincare products, moisturizers, skin brightening solutions, and wrinkle removers. Consumers seek high-quality, value-added skincare solutions at competitive pricing. The market landscape is intensified by the presence of foreign and regional vendors. Multifunctional skincare products are in high demand due to their distinct functions for facial skin and the body. The increasing consciousness towards skin health propels the usage of natural and organic skincare products. Factors like growing disposable income, a burgeoning middle-class population, urbanization, and extensive advertisements and promotions are further fueling the expansion of the global market.

By Product, Skincare products  segment is expected to hold the largest market size for the year 2024

The burgeoning retail sector and the proliferation of retail outlets have significantly boosted sales of teenage personal care products. These establishments cater to consumers by providing an extensive selection of offerings and the convenience of one-stop shopping. Factors such as competitive pricing and an appealing in-store ambiance, including attractive shelf displays, entice consumers to purchase a diverse range of teenage personal care products from traditional brick-and-mortar stores. The expansion of offline distribution channels in the United States, the United Kingdom, and Brazil is a prevailing trend, and this growth is anticipated to persist throughout the forecast period.

North America is forecasted to hold the largest market size by region in 2024

The North American teenage personal care product market is projected to expand steadily, driven by the millennial demographic's heightened focus on fashion trends. Notably, hairstyles and haircuts, such as side partings and the pompadour look, are popular among this demographic, leading to a surge in demand for hair care and styling products, including gels, wax, hair oils, serums, hair foams, and dry shampoo. In contrast, the penetration of personal care products like shampoos, conditioners, hair oils, and hair foams is more pronounced in markets like Japan compared to the US and Canada.

The Teenage Personal Care Product Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Bayer AG
  • Beiersdorf AG
  • Carma Labs Inc.
  • Colgate Palmolive Co.
  • Coty Inc.
  • EOS
  • GROUPE ROCHER
  • Johnson and Johnson
  • Kimberly Clark Corp.
  • LOreal SA
  • Natura and Co Holding SA
  • Oriflame Cosmetics S.A.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Clorox Co.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever PLC
  • The Avon Co.
  • Kao Corp.
.

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Research Analysis Overview

The teenage personal care product market is a significant segment within the larger e-commerce sectors of the beauty industry. This market is driven by the demand for multifunctional personal care items, such as color cosmetics, skincare products, haircare products, shaving kits, deodorants, and treatment make-up. Parents play a crucial role in purchasing these products for their children, but teenagers also wield considerable "pester power." Social media marketing is a key strategy for reaching this demographic. Brands are launching adult-oriented products with features that appeal to teens, such as anti-wrinkle action, skin tone enhancement, and natural ingredients like okra, linseed, aloe, and sulfate-free shampoo. CPG companies are responding to the trend towards natural and sustainable ingredients, and the beauty industry as a whole is embracing the shift. Color cosmetics continue to be popular, with make-up remover and treatment make-up among the top sellers. Haircare products, including shaving kits, are also in high demand. Deodorants and skincare products are essential for maintaining good personal hygiene and appearance. The market for teenage personal care products is expected to grow as more brands cater to this demographic and as social media continues to influence purchasing decisions.

Market Research Overview

The teenage personal care product market is a significant segment in the e-commerce sectors, with multifunctional personal care items being the most popular choices. Social media marketing plays a crucial role in reaching this demographic, with color cosmetics, skincare products, haircare products, shaving kits, deodorants, and treatment make-up being top sellers. Brands like Too-Fruit, Inglot, and Snails cater to the trendy and fun-loving nature of tweens with hearts, stars, tiaras, bows, and 3D Nail Stickers. Parents are increasingly concerned about their children's sensitive skin and are seeking sulfate-free shampoo and gentle skincare products. The beauty industry is responding with CPG launches that offer anti-wrinkle action and improved skin tone. Natural ingredients like okra, linseed, aloe, and snails are gaining popularity for their benefits in addressing sebum production and wrinkles. However, pester power remains a challenge as teens are often drawn to adult-oriented products with bold claims and attractive packaging. Overall, the personal care market for teens is a dynamic and growing sector that requires innovative and responsive approaches to meet their evolving needs.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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