Authored By: Sarah
18 Jul 2024

 Natural And Organic Personal Care Product Market Size to grow by USD 11669.6 million between 2024-2028

According to a research report “ Natural And Organic Personal Care Product Market” by Product (Skincare, Haircare, Cosmetics, Others) Distribution Channel (Offline stores, Online stores) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 11669.6 million, at a CAGR of 9.45% during the forecast period. The natural and organic personal care market has experienced significant growth due to the increasing preference among women for products free from synthetic ingredients. This trend is driven by the benefits associated with natural and organic offerings, as well as the rising disposable income and purchasing power of working women aged 25 and above. Middle-aged women, specifically those between 35 and 50, are particularly drawn to premium organic personal care products, such as anti-aging creams and skincare lotions, as they seek to mitigate the signs of aging and protect their skin from the damaging effects of parabens and other harmful chemicals commonly found in synthetic cosmetics..

Browse market data tables, figures, and in-depth TOC on “Natural And Organic Personal Care Product Market” by Product (Skincare, Haircare, Cosmetics, Others) Distribution Channel (Offline stores, Online stores) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Skincare segment is projected to dominate the market size in 2024

The natural and organic personal care product market encompasses a range of offerings, including facial care, body care, and sun care items. These products consist of organic components such as lotions, creams, oils, moisturizers, face washes, cleansers, exfoliators, scrubs, soaps, body washes, and face and body serums. The allure of natural and organic skincare products lies in their absence of harsh chemicals, such as parabens and phenoxyethanol. In contrast, synthetic ingredients, like propylene glycol, petrolatum, and sulfates, commonly found in skincare products, can permeate the skin, leading to irritation, allergies, chronic headaches, respiratory issues, and hormonal disruptions. Moreover, synthetic ingredients have been linked to increased cancer risks. Consequently, the demand for natural and organic cosmetics continues to surge due to their health benefits and consumer preference for chemical-free alternatives.

By Distribution Channel, Offline stores  segment is expected to hold the largest market size for the year 2024

In the realm of personal care, specialty stores have emerged as preferred destinations for consumers seeking natural and organic products. These establishments cater specifically to this niche market, allowing customers to browse and purchase a range of premium brands. Affluent shoppers, in particular, gravitate towards specialty stores due to their extensive offerings of high-end, natural and organic personal care products, which are often unavailable through mass merchandisers such as supermarkets, hypermarkets, and department stores. By providing a curated selection of brands, specialty stores foster brand loyalty and attract repeat customers.

North America is forecasted to hold the largest market size by region in 2024

The Natural and Organic Personal Care Product market represents a significant growth opportunity for businesses committed to sustainability and consumer health. This sector prioritizes the use of natural and organic ingredients, adhering to stringent regulations. Brands focusing on transparency, ethical sourcing, and eco-friendly production methods are gaining traction among health-conscious consumers. The market's continued expansion is driven by increasing awareness and demand for clean label products, with a projected CAGR of 11% through 2027.

The Natural And Organic Personal Care Product Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Beiersdorf AG
  • Colgate Palmolive Co.
  • e.l.f. Beauty Inc.
  • Emami Ltd
  • Gabriel Cosmetics Inc.
  • Groupe Clarins
  • Herbivore Botanicals
  • Honasa Consumer Pvt. Ltd.
  • Korres
  • LOccitane Groupe SA
  • Miranda Kerr Pty Ltd.
  • Organic Harvest
  • OSEA International LLC
  • Patanjali Ayurved Ltd.
  • Purity Cosmetics
  • The Clorox Co.
  • The Procter and Gamble Co.
  • True Botanicals Inc.
  • Weleda Group
  • Yves Rocher Amerique du Nord Inc.

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Research Analysis Overview

The Natural and Organic Personal Care Product market is experiencing significant growth, driven by increasing consumer awareness and preference for healthier, allergy-friendly options. Retail e-commerce and social media have become key channels for reaching consumers, with organic products, including those made with plant extracts, gaining popularity. Consumers are seeking alternatives to synthetic cosmetics and chemicals, opting instead for natural ingredients such as grape seed, argan, jojoba, camellia, and pomegranate oils. Allergies and skin irritation are common concerns for consumers, leading them to choose organic skincare products with clean label ingredients. Digital marketing and online retailing, including e-commerce and airless packaging, have become essential for reaching consumers and ensuring product freshness. The demand for natural personal care products continues to grow, with consumers looking for solutions to address issues such as dullness and dryness. As the market evolves, it is important for consumer product companies to stay informed about the latest trends and consumer preferences to meet their needs effectively.

Market Research Overview

The Natural and Organic Personal Care Product Market has seen a significant surge in demand due to increasing scalp problems and haircare concerns. Consumers are now more conscious of the ingredients in their personal care products and are opting for organic alternatives to prevent issues like dandruff and allergies caused by synthetic chemicals such as formaldehyde and Propylene glycol. Celebrity endorsements and expert bloggers have played a crucial role in promoting natural and organic products. User comments and product reviews on the digital domain have also influenced purchasing decisions. Marketing practitioners and advertisers are leveraging social media marketing and social media to reach out to consumers. Organic products made with plant extracts are gaining popularity as they offer effective solutions for skin care concerns like dullness, dryness, and skin irritation. Natural ingredients like grape seed, argan, jojoba, camellia, and pomegranate oils are in high demand. However, some organic products may still contain harmful chemicals like coal tar, phthalates, parabens, and BHA (butylated hydroxyanisole). Consumers are advised to read labels carefully and opt for clean label ingredients. The market for organic personal care products is not limited to skincare but also includes oral care. Hypermarkets and online purchasing platforms like e-Commerce have made it easier for consumers to access these products. Airless packaging is a popular trend in the industry to ensure the preservation of natural ingredients. The millennial demographic is a significant consumer base for beauty products, and the organic beauty market is expected to continue growing.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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