growth of global multinational fast-food chains is driving the Take Out Fried Chicken Market
Technavio analyzes that the Take Out Fried Chicken Market is expected to grow at a CAGR of 4.7% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1686.8 million.There are various factors that contribute to the growth of the market. The takeout fried chicken market has experienced significant growth due to the increasing popularity of global multinational fast-food chains. These corporations have expanded their menus to include a variety of fried chicken offerings, catering to diverse consumer preferences. Their extensive reach and marketing capabilities have led to increased demand and accessibility for takeout fried chicken worldwide. This trend is expected to continue as multinational chains continue to innovate and expand their offerings in this sector.
The offline distribution channel, including drive-thru and curbside pickup services, dominates the global take-out fried chicken market, accounting for the largest market share. This segment's growth is projected to continue during the forecast period. Fried chicken, rich in high-quality proteins, tryptophan, serotonin, vitamin B12, choline, and zinc, is a popular choice for consumers seeking convenient and delicious meals. In 2020, the pandemic-induced lockdowns and social distancing measures led to the closure of dine-in options in numerous restaurants, making offline takeaway services an essential alternative. Drive-thru services enable consumers to order fried chicken and other menu items from their vehicles, ensuring minimal contact and adherence to safety protocols.
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Take Out Fried Chicken Market Segmentation
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The Take Out Fried Chicken market offers a variety of chicken cuts, including darker options like thigh and drumstick, which are richer in nutrients such as protein, stronger bones, and muscles, as well as essential amino acids and minerals like iron, zinc, and copper. Lighter cuts, such as breast, have fewer calories and less saturated fat but still provide high-quality proteins, vitamin B12, and choline. Preparation methods ensure crispy, golden, juicy, and tender textures while maintaining nutrient density. Consumption of these nutrient-dense chicken cuts supports weight management, heart health, and mood enhancement through tryptophan and serotonin production. Additionally, they contribute to better bone mineral density, reducing the risk of osteoporosis, and positively impact heart disease risk factors like triglyceride levels and blood pressure.
The Take Out Fried Chicken market is a segment of the broader Hospitality Industry, specifically within the Restaurants sector. Key components of this market include preparation methods for darker cuts such as thigh and drumstick, as well as lighter cuts like breast. Consumers prioritize caloric content and saturated fat content when making purchasing decisions. The market size is influenced by the parent Global Hotels, Resorts and Cruise Lines industry, which encompasses casinos and gaming, hotels, resorts and cruise lines, leisure facilities, and restaurants. Market expansion will be fueled by the burgeoning travel and tourism sector, with increasing numbers of individuals from both emerging and developed economies engaging in international travel.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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