Authored By: Sarah
11 Jul 2024

 Fast Food Market Size to grow by USD 123.3 billion between 2024-2028

According to a research report “ Fast Food Market” by Product (Non-vegetarian fast food, Vegetarian fast food) Service Type (Eat-in, Take away, Home delivery, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 123.3 billion, at a CAGR of  3.2% during the forecast period. The proliferation of smartphones and the Internet's increasing accessibility have significantly boosted the sale of fast food through e-commerce platforms. Consumers now have the flexibility to browse and purchase fast food offerings from various brands at their convenience. Both brand-owned online formats, such as Dominos Pizza Inc.'s proprietary app, and pure-play e-retailers, including Zomato and Uber Eats, provide this service in the global market. Personalized shopping assistance and customized suggestions on toppings, fillings, sauces, and other options are notable advantages of online fast food purchasing.

Browse market data tables, figures, and in-depth TOC on “Fast Food Market” by Product (Non-vegetarian fast food, Vegetarian fast food) Service Type (Eat-in, Take away, Home delivery, Others) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Non-vegetarian fast food segment is projected to dominate the market size in 2024

The global fast food market is experiencing significant growth due to the increasing population of working adults aged 25-49 years. In 2022, the global population grew by approximately 1.23%, with 64% of the population falling within the working age range. Given the hectic lifestyles and demanding work schedules of this demographic, the convenience of dining out has become increasingly appealing. To cater to evolving consumer preferences, fast food operators are expanding their menus to include a diverse range of multi-cuisine options. This flexibility and variety are essential for attracting and retaining customers within the eat-in segment.

By Service Type, Eat-in  segment is expected to hold the largest market size for the year 2024

In the fast food industry, non-vegetarian offerings have become a significant driver of consumer appeal and market growth. Consumers' preferences lean towards items such as fish, seafood, chicken, beef, and other non-vegetarian options. The allure of non-vegetarian fast food lies in its diverse modes of preparation, with each restaurant bringing unique taste profiles to the table. This taste variation encourages consumers to explore different non-vegetarian dishes across various establishments, thereby fueling market expansion. Moreover, the increasing demand for low-calorie, high-protein food products, particularly those made solely from meat, is propelling the expansion of the global non-vegetarian fast food market. Among the various non-vegetarian categories, chicken holds a prominent position in the global non-vegetarian fast food market due to its versatility and widespread popularity.

North America is forecasted to hold the largest market size by region in 2024

In the fast food market, consumer preferences continue to evolve, necessitating strategic business adaptations. Providers must prioritize innovation, efficiency, and affordability to remain competitive. Menu diversification, technology integration, and sustainable sourcing are key trends shaping this sector. Companies that effectively address these challenges will thrive in the dynamic fast food industry.

The Fast Food Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • American Dairy Queen Corp.
  • Chipotle Mexican Grill Inc.
  • Corporativo Bimbo SA de CV
  • Dominos Pizza Inc.
  • Doughnut Time Ltd.
  • Focus Brands LLC
  • Glory Hole Doughnuts
  • Inspire Brands Inc.
  • JAB Holding Co.
  • Jack in the Box Inc.
  • Jimmy Johns Franchisor SPV LLC
  • McDonald Corp.
  • Papa Johns International Inc.
  • Penn Station Inc.
  • Pita Pit Ltd.
  • Restaurant Brands International Inc.
  • Starbucks Corp.
  • The Subway Group
  • The Wendys Co.
  • YUM Brands Inc.

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Research Analysis Overview

The fast food market has seen significant shifts in recent years due to urbanization, digital platforms, and changing consumer spending habits. Cloud kitchen businesses, which prepare and deliver food exclusively through digital platforms like Menulog and Uber Eats, have gained popularity. Urbanization and the rise of full-service restaurants, fast-food outlets, coffee shops, and even food carts have led to an increase in on-the-go snacking and convenience foods. Consumer spending on food delivery services and online ordering has surged, with lockdown restrictions further fueling this trend. Fast-food franchises have adapted, offering pick-up orders and contactless delivery to meet demand. Healthy foods, meal kits, and labor restraints have also influenced the market, with many fast-food outlets introducing healthier options and meal kits for those cooking at home. Digital platforms have disrupted traditional food delivery methods, with food delivery services like Menulog and Uber Eats leading the charge. Snacking habits have changed, with consumers opting for more convenient, on-the-go options. Despite these changes, traditional restaurants and coffee shops continue to thrive, offering unique experiences and a respite from the fast-paced world. The fast food market is constantly evolving, with innovation and adaptation key to success.

Market Research Overview

The fast food market encompasses a wide range of establishments, including fast-casual restaurants, quick service restaurants, and food outlets in the snack food industry. Brands like Menulog, Domino's Pizza, and international cuisines such as Chinese, Mexican, and Italian food (pizzas & pasta), are popular choices for consumers. The fast-casual restaurant category, featuring sandwiches with creative toppings, protein options like burgers, seafood, and Mexican dishes, has gained significant traction among millennial consumers. Distribution networks have evolved with the rise of cloud kitchen businesses, urbanization, and digital platforms. Brands like Domino's Pizza and international franchises have adapted to consumer preferences by offering healthy foods, meal kits, and online ordering, pick-up orders, and food deliveries. The snacking habits of the Hispanic population and labor restraints have led to the growth of food carts, coffee shops, and on-the-go snacks. However, chronic diseases and junk food consumption have raised concerns about the health implications of these convenience foods. Consumer spending on ready-to-eat meals has increased due to disposable income and lockdown restrictions. The fast food industry faces challenges such as supply-chain disruptions and labor restraints, but the franchise business model and online food ordering continue to drive growth. Consumers' evolving preferences and the convenience of digital platforms have transformed the way we consume food, making the fast food market an exciting and dynamic industry.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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