Research Expert: Sarah Overall
  • Published: Feb 2025
  • Pages: 150
  • SKU: IRTNTR71353

  • Protein Supplements Market Size 2024-2028: Industry Growth, Trends, and Insights

    The protein supplements market is projected to grow by USD 12.9 billion at a CAGR of 8.89% from 2023 to 2028. This growth is driven by several key factors, including the rising interest in sports and fitness, as well as the increasing awareness around health and wellness. Additionally, the trend towards vegetarianism and the demand for plant-based proteins are propelling market expansion. As consumers focus on improving their quality of life through nutrition, the protein supplements industry is positioned for sustained growth.

    Global protein supplements market 2024-2028

    For more details about the industry, get the PDF sample report for free

    Protein Supplements Market Segmentation

    The market research provides comprehensive data with forecasts and estimates in USD Billion for the period 2024-2028, along with historical data from 2018-2022. Key market segments include:

    Source Outlook

    • Animal-based
    • Plant-based

    Distribution Channel Outlook

    • Retail outlets
    • Online stores

    Regional Market:

    The protein supplements market is witnessing significant growth across various regions. Key markets include:

    • North America

      • The U.S.
      • Canada
    • Europe

      • U.K.
      • Germany
      • France
      • Rest of Europe
    • Rest of World (ROW)

      • Brazil
      • Argentina
      • Australia
    • APAC

      • China
      • India

    Market Dynamics - Drivers, Trends, and Challenges

    Key Market Drivers

    The growing interest in sports and fitness activities is a major driver of protein supplement consumption. Fitness-conscious individuals, athletes, and fitness center enthusiasts are increasingly turning to protein supplements to support muscle recovery and enhance performance.

    Significant Market Trends

    Celebrity endorsements and social media promotions are a growing trend influencing the market. Popular athletes, such as Michael Jordan and Zlatan Ibrahimovic, play a significant role in promoting protein supplements. Furthermore, meal replacement protein bars are emerging as a convenient and nutritious option for individuals with busy lifestyles.

    Upcoming Market Trends

    The rising trend of meal replacement protein bars offers consumers a portable and easy way to meet their protein needs while maintaining a healthy diet.

    Get more details by ordering the complete report

    Major Market Challenge

    The presence of counterfeit products is a significant challenge facing the protein supplements market. Counterfeit products can pose health risks to consumers, especially when inferior ingredients are used. This has resulted in health and regulatory concerns, particularly in the United States and South Korea, where tests revealed harmful chemicals in popular supplements.

    Key Players in the Protein Supplements Market

    Several leading companies are driving innovation and shaping the competitive landscape of the protein supplements market:

    • Abbott Laboratories
    • Amway Corp.
    • BioTech USA Korlatolt Felelossegu Tarsasag
    • Darling Ingredients Inc.
    • Gelita AG
    • Glanbia plc
    • GlaxoSmithKline Plc
    • Herbalife International of America Inc.
    • Iovate Health Sciences International Inc.
    • Makers Nutrition
    • Meiji Holdings Co. Ltd.
    • Nestle SA
    • NOW Health Group Inc.
    • PepsiCo Inc.
    • Post Holdings Inc.
    • Purus Labs

    Future Market Insights

    The protein supplements market is expected to continue its upward trajectory, driven by innovations in product formulations, increased consumer interest in health and fitness, and the demand for sustainable, plant-based alternatives. As the market diversifies, companies that embrace clean label products and cater to specific dietary preferences are likely to capture a significant share of the growing market.

    By 2028, the protein supplements market is anticipated to have expanded significantly, with North America leading the charge, followed by growing markets in Europe and APAC.

    Read News Read Less
    Interested in this report?
    Get your sample now!

Safe and Secure SSL Encrypted

Technavio

  • 2500 USD

[5 reports/month/user]

  • 5000 USD

close
  • Basic Plan [5000 USD/Year]:

    Single User
    Download 5 Reports/Month
    View 100 Reports/Month
    Add upto 3 Users at 625 USD/user

  • Teams Plan [7500 USD/Year]:

    5 User
    Download 5 Reports/Month/User
    View 100 Reports/Month/User
    Add upto 30 Users at 500 USD/user

*You can upgrade to Teams plan at Subscription page

close
  • Single:

    One user only.
    Quick & easy download option

  • Enterprise:

    Unlimited user access (Within your organization).
    Complimentary Customization Included

*For Enterprise license, go to checkout page

Technavio Get the report (PDF) sent to your email within minutes.