Authored By: Sarah
11 Jul 2024

 Pretzel Market Size to grow by USD 1.59 billion between 2024-2028

According to a research report “ Pretzel Market” by Type (Salted, Unsalted) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1.59 billion, at a CAGR of about 3.74% during the forecast period. In the dynamic pretzel market, consumer preferences are shifting as the youth demographic seeks novelty and diverse offerings. To cater to this trend, vendors are investing in product innovation, brand extensions, and the launch of new brands. Continuous product development is crucial for industry sustainability, and the global pretzel market is no exception. Manufacturers are focusing on introducing various ingredient and flavor combinations, particularly targeting health-conscious millennials in Europe and the Americas. The evolving lifestyles and consumption patterns are driving demand for unique flavors and convenient snacking options.

Browse market data tables, figures, and in-depth TOC on “Pretzel Market” by Type (Salted, Unsalted) Distribution Channel (Offline, Online) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Salted segment is projected to dominate the market size in 2024

In the offline pretzel market distribution, various channels include supermarkets, hypermarkets, convenience stores, and foodservice channels. Supermarkets, which average 15,000 square feet in size, offer a wide range of food and household items in a self-service environment. Hypermarkets, larger at an average of 170,000 square feet, provide an extensive selection of products, including food items, groceries, appliances, and clothing. Convenience stores, with a selling area not exceeding 400 square meters, cater to customers seeking quick access to groceries and other essentials.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

In the snack industry, salted pretzels represent a timeless and cherished product, distinguished by their distinctive twisted form and savory, salty taste. Manufactured from a yeasted dough, these treats undergo a brief immersion in a baking soda solution prior to baking, yielding a golden-brown, slightly crisp exterior. The defining characteristic of salted pretzels is the copious sprinkling of coarse salt on their surface, delivering a satisfying crunch and an invigorating burst of saltiness with each morsel. Available in a variety of sizes and consistencies, salted pretzels span from the soft and chewy traditional Bavarian pretzels to the thin and crunchy pretzel crisps.

Europe is forecasted to hold the largest market size by region in 2024

In Europe, the pretzel market experiences robust growth, driven by cultural affinity and expanding demand for private label products. The region's historical connection to pretzels, dating back to AD 610, significantly influences consumer preference. Additionally, the increasing trend towards health-conscious eating has led to a focus on pretzels as a snack option with nutritional benefits. Private label brands are gaining traction in the market, catering to consumers seeking unique and authentic offerings. These factors collectively contribute to the continued expansion of the European pretzel market.

The Pretzel Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Campbell Soup Co.
  • Focus Brands LLC
  • General Mills Inc.
  • Herr Foods Inc.
  • Intersnack Group GmbH and Co. KG
  • J and J Snack Foods Corp.
  • Jamba Juice Franchisor SPV LLC
  • Kellogg Co.
  • Mars Inc.
  • Mr. Pretzels
  • Old Dutch Foods Ltd.
  • PepsiCo Inc.
  • Quinn Foods LLC
  • Real Food From The Ground Up
  • Soft Pretzel Franchise Systems Inc.
  • The Hershey Co.
  • Tyson Foods Inc.
  • Utz Brands Inc.
  • Wetzels Pretzels LLC

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Research Analysis Overview

Title: The Delicious World of Pretzels: Pretzel Braids, Knots, Twists, and More! Step into the world of pretzels, where crunchy and soft, salty snacks come in various shapes and sizes. From classic pretzel sticks to intricate pretzel braids, knots, twists, and even pretzel sandwiches, pretzels have captured the hearts and taste buds of people for centuries. Baked to golden perfection, pretzels are twisted dough creations that come in a variety of forms. Pretzel braids are long, intricately woven pretzels, perfect for sharing. Pretzel knots are compact and round, making them an ideal handheld snack. Pretzel twists offer a fun, spiral shape, while pretzel dogs and bites are playful takes on classic hot dogs and nuggets. Toppings like cheese and mustard add an extra layer of flavor to these delicious treats. Whether you prefer your pretzels soft or crunchy, there's a pretzel for every palate. Experience the joy of street food or enjoy them fresh from the oven, pretzels are a tasty, savory treat that is sure to satisfy your cravings.

Market Research Overview

Title: The Pretzel Market: Trends, Preferences, and Healthier Options The pretzel market is a dynamic and evolving sector in the snack industry. Traditional pretzel production involves the use of flour, water, and yeast, resulting in a dough that is twisted into various shapes such as pretzel braids, knots, twists, sandwiches, rolls, dogs, bites, sticks, and pieces. Pretzels are often salted and can be baked or fried, creating a crisp or brittle texture. Consumer preferences for pretzels have shifted towards healthier options, including veggie sticks, crackers, and chips as snack alternatives. Gluten-free, low-sodium, whole-grain, and low-calorie pretzel variants are increasingly popular. Old Dutch Foods, for instance, offers gluten-free and cholesterol-free pretzel variants. Regional preferences influence the pretzel market, with Western cuisines favoring milk chocolate-coated pretzels. Product innovations include the addition of nutrients like Niacin, Folate, Fiber, and low fat content. Changes in lifestyles, obesity rates, and health problems have led to the popularity of healthier snacking items. E-commerce platforms and retail sector growth have made pretzels easily accessible. Consumers can shop pretzels online or from food specialty stores, convenience stores, and grocery outlets. Prices vary depending on the size, flavor, and toppings (cheese, mustard, etc.). Industrialization and urbanization have led to busy lifestyles, making portable, quick on-the-go snacks like pretzels increasingly popular. The snacking trend continues to grow, with consumers seeking convenient, easy-to-carry, and tasty snacks. The pretzel market is expected to expand further as consumers prioritize healthier ingredients and lifestyles.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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