Authored By: Sarah
11 Jul 2024

 Poke Foods Market Size to grow by USD 1036.1 million between 2024-2028

According to a research report “ Poke Foods Market” by Distribution Channel (Offline, Online) Product (Varieties of tuna, Other species) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1036.1 million, at a CAGR of  9.45% during the forecast period. Poke foods have experienced notable growth in popularity due to their impressive nutritional benefits. These dishes, which originated in Hawaii, contain high levels of essential nutrients such as omega-3 fatty acids and vitamin A. The primary health advantages associated with poke foods include improved cardiovascular health. Compared to other meat types, the raw and diced meat used in poke bowls is relatively lean, making it an excellent protein source. Yellowfin tuna and salmon, the most common varieties used, are particularly rich in these nutrients. Consequently, the global demand for poke foods has surged in major regions due to their significant health benefits.

Browse market data tables, figures, and in-depth TOC on “Poke Foods Market” by Distribution Channel (Offline, Online) Product (Varieties of tuna, Other species) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

As a seasoned business advisor, I'm here to discuss Poke Foods Market's potential growth opportunities. This burgeoning industry offers a unique value proposition with its customizable, healthy, and authentic offerings. By leveraging strategic partnerships, innovative marketing, and operational efficiencies, Poke Foods Market can expand its customer base and solidify its market position. Let's explore these growth strategies in more detail.

By Product, Varieties of tuna  segment is expected to hold the largest market size for the year 2024

As a seasoned business advisor, I'm here to provide insights into Poke Foods Market. This market segment experiences significant growth due to the rising health consciousness and the trend towards customizable, fresh food options. Poke bowls, with their nutrient-dense ingredients, fit perfectly into this consumer demand. Key players in this market include Starbucks, Chipotle, and Pei Wei, who have all entered the fray with their poke offerings. The market is projected to reach impressive growth rates in the coming years.

North America is forecasted to hold the largest market size by region in 2024

As a seasoned business analyst, I'm pleased to provide insights into Poke Foods Market. This burgeoning sector offers significant growth potential, with consumers increasingly seeking healthy, customizable meal options. Poke bowls, featuring fresh fish, vegetables, and sauces, cater to this demand. Market size and growth projections are promising, driven by health consciousness and cultural diversity. Strategic partnerships, innovative offerings, and effective marketing are essential for market success.

The Poke Foods Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Acme Smoked Fish Holding Corp.
  • Ahipoki Bowl
  • Annasea Foods Group
  • FreshFin Poke
  • ia poke
  • Island Fin Poke Co.
  • MTY Food Group Inc.
  • OnoPoke Food Shop
  • Poke Me Group Pty Ltd.
  • Pokeworks
  • Red Poke
  • Sweetfin
  • The Poke Co. and wings
  • The Poke Lab
  • White Rabbit Projects

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Research Analysis Overview

Poke food, a Hawaiian dish made with diced raw fish, vegetables, and various sauces, has gained immense popularity among health-conscious consumers due to its nutritive contents, particularly its high protein and Omega-3 fatty acid levels. Traditional poke ingredients include Ahi tuna, marinated octopus, and vegetables such as carrots and garlic. However, innovative poke bowl creations now feature avocado, lobster, and even parasite-free farmed tuna from aquaculture harvests. Despite the health benefits, concerns regarding the safety of raw fish in poke food have arisen due to potential parasites and bacteria. Poke food businesses are addressing these concerns by ensuring their fish is sourced from reputable suppliers and is properly handled and stored. The poke food market is segmented into commercial and tuna segments, with the tuna segment dominating due to the high demand for protein-rich tuna fish varieties. The unique flavors and appetizing presentation of poke bowls continue to attract customers, making it a main course option rather than just an appetizer. With the growing demand for poke food, businesses are constantly innovating and experimenting with new ingredients and flavors to cater to diverse tastes.

Market Research Overview

The poke food market, with its Hawaiian roots and unique flavors, has gained significant traction as a cross-culture food trend in various parts of the world. Gloria Food, a leading poke food business, offers a range of poke bowls made with marinated octopus, Ahi tuna, and other marine species. However, the sustainability of the poke food industry is under threat due to marine pollution, climate change, and overfishing. To address these concerns, poke food businesses are turning to organic seafood, aquaculture harvests, and minimally processed ingredients. Vegetables such as onion, garlic, carrots, avocado, and vitamin A-rich ingredients are increasingly being used to create innovative poke bowls. Despite these efforts, challenges persist. Parasites and bacteria can pose health risks, and import duties and web penetration in the e-commerce sector can impact the affordability of poke bowls. Tuna, a key ingredient, is a popular tuna type segment, with offerings ranging from Sweet Fin Poke and Aloha Poke to Plant-based tuna for vegan consumers. The poke food market caters to various segments, including youth, hotels, restaurants, and households. Unique flavors and nutritional content make poke bowls a healthy snack alternative, especially for health-conscious consumers seeking protein and omega-3 fatty acids. With the fast-paced lifestyle, poke bowls offer a grab-and-go food option. Innovative poke bowls also feature caviars, lobster, and other premium ingredients, making them a main course option. In conclusion, the poke food market is a growing industry, with unique flavors, nutritional benefits, and sustainability concerns shaping its future. From London to Niihau, poke cuisine continues to evolve, offering a delicious and nutritious food experience.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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