Pilates Equipment Market in Japan to grow at a CAGR of 11.6% during 2024-2028
The Pilates Equipment Market in Japan is expected to grow at a CAGR of 11.6% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 16.4 million. In the Japanese market, there is a significant demand for Pilates and related equipment, particularly from healthcare facilities. This trend is driven by the increasing preference among physiotherapists in clinics for using Pilates methods to rehabilitate patients with injuries and correct postures. Vendors in this sector provide specialized Pilates equipment, such as clinical reformers and clinical Cadillacs, alongside other Pilates equipment and accessories. One notable example is Balanced Body, which offers clinical Pilates reformers to clinics to facilitate safe and efficient rehabilitation for individuals with orthopedic, neurological, and chronic pain conditions. The market's growth is further fueled by the rising number of new product launches and Pilates equipment workshops conducted by manufacturers, promoting the effective use of Pilates equipment for recuperation.
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Technavio analysts predict that the Pilates machines subsegment will lead the Type segment during 2024 and 2028 The Pilates equipment market in Japan is experiencing robust growth, particularly in the segment of Pilates machines. Key products in this category include Cadillacs, reformers, Pilates towers, and trapezes. These machines are increasingly being adopted in healthcare facilities such as clinics and health clubs for therapeutic purposes and injury rehabilitation. Moreover, the market is witnessing a surge in product innovations and a growing focus on eco-friendly materials in Pilates machine manufacturing, further fueling market expansion.
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There are several factors that are causing the market to flourish growing geriatric population
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The Pilates equipment market in Japan has seen a significant surge in demand due to the increasing health consciousness among the population. With the rising prevalence of high blood pressure, joint problems, and cardiovascular diseases, there is a growing need for low-impact fitness activities that can help improve overall health and wellness. The sedentary lifestyle, high calorie food consumption, and obesity are also major concerns, making fitness activities like Pilates increasingly popular. Fitness enthusiasts in Japan are turning to Pilates workouts, which offer control and precision, as an alternative to yoga classes or outdoor fitness activities. Pilates studios and gym equipment suppliers have reported an uptick in sales, with functional fitness and gym equipment being top sellers. The pandemic situation has further accelerated the trend, with many people opting for virtual fitness classes and home-based Pilates workouts. Contrology, the original form of Pilates, emphasizes breath control, posture, and strength training exercises, making it an effective fitness system for those with joint problems. The Japanese market for Pilates equipment also includes gymnasiums, health clubs, and boutique studios, offering a range of options for those looking to incorporate Pilates into their fitness routine.
The global leisure products market encompasses a range of sectors, including sports equipment, musical instruments, camping gear, recreational vehicles, bicycles, toys, and consumer games. According to Technavio, the household durables market size is determined by the consolidated revenue generated by manufacturers of household durables, comprising consumer electronics, home furnishings, homebuilding materials, household appliances, tableware and cookware, and leisure products. The expansion of the global leisure products market is anticipated to be fueled by several key factors, such as the surge in health and fitness club memberships and the increasing number of health and fitness clubs due to the promising industry outlook.
The Pilates Equipment Market in Japan is experiencing significant growth, fueled by the growing geriatric population. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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