Authored By: Sarah
11 Jul 2024

 Pet Treats Market to grow by USD 9.10 billion between 2024-2028

According to a research report “ Pet Treats Market” by Distribution Channel (Offline, Online) Type (Dog, Cat, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 9.10 billion at a CAGR of  6.57% during the forecast period. In the burgeoning pet treats market, organic options are gaining significant traction. These treats adhere to USDA regulations, ensuring they're made from natural plant and animal ingredients. The plant ingredients are free from pesticides, artificial fertilizers, genetic modification, irradiation, and sewage sludge. Animal ingredients stem from animals raised on organic feed, granted access to the outdoors, and untreated with antibiotics or hormones. Consumers' increasing awareness of pet food components mirrors the human food trend, driving demand for organic pet treats..

Browse market data tables, figures, and in-depth TOC on “Pet Treats Market” by Distribution Channel (Offline, Online) Type (Dog, Cat, Others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Offline segment is projected to dominate the market size in 2024.

In the burgeoning pet treats market, the rise in pet ownership, particularly of dogs, fuels significant demand. With dogs regarded as cherished family members, consumers are prepared to invest in top-tier treats and food. This inclination towards premium options has spurred the emergence of gourmet and artisanal dog treats. Concurrently, health-consciousness pervades the sector, driving a surge in demand for natural and nutritious treats, fortified with beneficial ingredients for canine health and wellbeing. Dog treats serve multiple purposes, including training, rewarding, and as a nutritious snack.

By Type, Dog  segment is expected to hold the largest market size for the year 2024.

In the pet treats market, offline distribution channels represent a significant segment. These channels encompass traditional retail stores and outlets where consumers can purchase treats physically. Independent pet stores, as locally owned businesses, offer a diverse range of pet treats, including unique and specialized options. Supermarkets and grocery stores, with dedicated pet product sections, stock popular brands and cater to mass market demand. Trust is cultivated in offline channels through knowledgeable staff in pet specialty stores and veterinary clinics, providing expert guidance on treat selection.

North America is forecasted to hold the largest market size by region in 2024.

The North American pet treats market is projected to experience substantial expansion during the forecast period. With an increasing number of North Americans adopting pets, particularly dogs and cats, as valued family members, the demand for pet treats is escalating. This humanization trend has led to a surge in the popularity of premium and specialty pet treats. Health-conscious pet owners are seeking functional, high-quality, and nutritious options for their furry companions, fueling the growth of this market segment.

The Pet Treats Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Addiction Pet Foods
  • Arden Grange
  • Assisi Pet Care Ltd.
  • Canine India
  • Colgate Palmolive Co.
  • General Mills Inc.
  • heristo aktiengesellschaft
  • Mars Inc.
  • Nestle SA
  • Nulo Pet Food
  • Plato Pet Treats
  • PPN Ltd. Partnership
  • Primal Pet Foods Inc.
  • Schell and Kampeter Inc.
  • Spectrum Brands Holdings Inc.
  • The J.M Smucker Co.
  • Unicharm Corp.
  • Vegeco Ltd
  • Wellness Pet Co. Inc.
  • Wiggles

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Research Analysis Overview

The pet treats market has experienced a significant surge in demand due to the rising awareness of pet well-being and the increasing adoption rates of cats and dogs. Pet owners are increasingly opting for high-quality treats as premium options in their pet's diets. Mars Incorporated and other leading pet treat brands have responded to this trend by introducing a range of products, including jerky treats and freeze-dried options from Holi Bones, Cheesies, Blue Tree, Provenance Series, and ZIWI Pets. The global economic crisis has not deterred pet owners from providing the best for their pets. In fact, specialty pet foods and healthy snacks have become essential categories in the pet industry. E-commerce platforms have made it easier than ever to access these treats, with Dana Brooks and other retailers offering a wide selection of pet treats online. Pet problems have long been a concern for pet owners, and high-quality treats can help address these issues while providing pets with delicious and nutritious options. The demand for freeze-dried pet treats, in particular, has grown rapidly due to their ability to preserve the treats' natural flavors and nutrients. Overall, the pet treats market is expected to continue its growth trajectory as pet ownership becomes an increasingly important part of many people's lives.

Market Research Overview

The Pet Treats Market has experienced a significant surge in demand due to the rising awareness of Pet Health and Well-being. Pet owners are increasingly focusing on providing their beloved companions with High-Quality Treats, free from Artificial Additives. Premium options, such as Jerky Treats in Crunchy or Freeze-dried forms, made from Duck or Beef, have gained popularity among Dog and Cat owners. Skin Issues, Dental Conditions, Allergies, Brain Health, Weight Management, and Stone Dissolution are common health concerns for pets. To address these issues, pet owners are opting for Specialty pet foods and Healthy Snacks, including Mars Incorporated's Holi Bones, Cheesies, and Blue Tree's Provenance Series. The Pet Treats Market caters to various segments, including Dogs, Cats, Chewable, and Eatables. E-commerce portals have made it easier for Pet Owners to access these treats, even during Transportation challenges. Pet Food Manufacturers, including Nestlé and The Wellness Pet Company, are innovating with Multi-protein Diets and Pressed Treats to cater to the diverse needs of pets. Veterinarians recommend Pet Treats as part of a balanced diet, with options like Dehydrated Dry Kibble and Wet Canned Options available for sensitive stomachs. The Global economic crisis has not deterred Pet Ownerships, with Millennials and Gen Z continuing to drive the Pet Industry's growth. The Pet Food Institute's Dana Brooks reports a steady increase in Pet Treat Demand and the emergence of new Pet Treat Brands.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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