Nutrition Market Size 2024-2028

The nutrition market is forecasted to grow by USD 35 billion, expanding at a CAGR of 4.36% from 2023 to 2028. The market's growth is being propelled by factors such as rising health consciousness, increased disposable income, advancements in personalized nutrition, and the growth of digital platforms. Consumers are increasingly seeking products that promote wellness, from infant nutrition to those for sports professionals. The trend toward personalized nutrition, facilitated by genetic testing and data analytics, is also contributing to market growth. Digital platforms make it easier for consumers to access nutritional information and products, further driving demand for these products.

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Nutrition Market Segmentation

The market is segmented by type, application, and geography. Each segment is analyzed based on its growth potential and forecasts.

Type Outlook:

• Vitamins
• Probiotics
• Proteins and Amino Acids
• Carbohydrates
• Others

Application Outlook:

• Immunity
• Sports Nutrition
• Weight Management
• Clinical Nutrition
• Others

Regional Market:

North America:

• The U.S.
• Canada

Europe:

• The U.K.
• Germany
• France
• Rest of Europe

APAC:

• China
• India

South America:

• Chile
• Argentina

Middle East & Africa:

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

By Type 

The vitamins segment is poised for significant growth during the forecast period. Vitamins, including A, C, D, E, and K, are essential for normal cell function and growth. The global vitamins market was valued at USD 44.60 billion in 2018. As the demand for vitamins rises, it will drive the nutrition market's growth.

Regional Analysis

APAC is expected to contribute 46% to global market growth during the forecast period. Key drivers in this region include an aging population, rising prevalence of chronic diseases, and the expansion of healthcare facilities. Moreover, growing awareness of nutritional health products, particularly among the middle class, and the rise of online platforms, are key trends in APAC. The increasing launch of nutrition-rich products such as cereals and health drinks, often in collaboration with biotech companies, is also driving market growth.

Market Dynamics: Drivers, Trends, and Challenges

Key Market Driver:

• The growing geriatric population is a major factor in the market's growth. As people live longer, particularly in less developed countries, the demand for nutrition-rich products will rise. Geriatric patients often require specific nutritional interventions, including parenteral nutrition, driving the market’s growth.

Significant Market Trends:

• The increasing penetration of online retailing is transforming consumer behavior. Nutritional products are now commonly purchased online, providing customers with greater convenience. The rise of online platforms is encouraging greater consumer interaction with brands and influencing buying decisions, which will help drive market expansion.

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Major Market Challenge:

• Product recalls remain a significant challenge in the nutrition market. Food manufacturers must ensure product safety, as issues like contamination and substandard products can harm brand trust and lead to costly recalls. For example, the Canadian Food Inspection Agency has issued product recalls due to consumer illnesses caused by unsafe products. Such challenges impact brand reputation and increase costs.

Key Players

1. Amway Corp.
2. Abbott Laboratories
3. Archer Daniels Midland Co.
4. BASF SE
5. Bayer AG
6. Chr Hansen Holding AS
7. Corbion NV
8. DuPont de Nemours Inc.
9. Glanbia Plc
10. Herbalife Nutrition Ltd.
11. Johnson and Johnson
12. Kerry Group Plc
13. Koninklijke DSM NV
14. Nestle SA
15. NOW Health Group Inc.

Market Analyst Overview

Advancements in technology, particularly in genomics and digital health solutions, have paved the way for personalized nutrition plans. The growth of e-commerce and online retailing is reshaping the market, as consumers increasingly turn to digital platforms for their nutrition-related needs. Additionally, innovations such as 3D printing technology for personalized supplements and sustainable ingredients further drive market demand. While regulatory compliance and certifications play a vital role in product safety, consumer demand for transparency and clean labels remains strong.

Future Market Insights 

The nutrition market will continue to evolve, driven by technological advancements and consumer demand for personalized, sustainable, and convenient products. As the market expands, companies that embrace innovation, online retailing, and personalized nutrition will be well-positioned for growth.