Latest News- Nutrition Market: Vitamins is expected to lead the Type segment during 2024-2028

The Nutrition Market is being driven by Growing geriatric population

The Nutrition Market is expected to grow at a CAGR of 4.36% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 35 billion. The digital transformation of retail commerce has significantly impacted the purchasing behavior of nutritional products. Previously, consumers would procure nutrient-rich supplements like vitamin tablets, protein powders, and omega-3 capsules from medical stores or specialized nutrient retailers. However, the surge in Internet penetration and the rise of e-commerce platforms have led to a notable shift in consumer preferences. For instance, HealthKart, a leading online nutritional supplements retailer, offers a wide range of omega-3 capsules and soft gels to cater to the growing demand for addressing omega-3 deficiency. This trend is expected to continue as online shopping offers convenience, competitive pricing, and a broader selection of products. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Vitamins
  • Probiotics
  • Proteins and amino acids
  • Carbohydrates
  • Others
• Application
  • Immunity
  • Sports nutrition
  • Weight management
  • Clinical nutrition
  • Others
• Geography
  • APAC
    • China
    • India
  • North America
    • Canada
    • US
  • Europe
    • Germany
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing geriatric population
• Increasing number of premature births in developing countries
• Increased number of medical emergencies and hospital admissions

However, the market also witnesses some limitations, which are as follows:

• Product recalls
• Irregular product penetration
• Lack of awareness in developing countries

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Market Scope in Nutrition Market Research Report

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Research Analysis Overview

The Nutrition Market encompasses various aspects of crop production, including soil amendments for nutrient cycling, plant physiology, and crop nutrition. Fertilizer efficiency and soil fertility are key factors, as well as nutrient bioavailability and diagnostic tools to assess yield potential and quality parameters. Nutrient interactions, sustainable intensification, precision nutrition, and integrated nutrient management are important for optimizing plant-available nutrients and nutrient use efficiency. Crop response to stress tolerance, growth regulators, and nutrient mobilization are influenced by abiotic and biotic stress, enzyme activity, and growth stages.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and increase shelf life. Nutrient uptake efficiency and soil health indicators are crucial factors in the production of high-quality, nutrient-dense food products. Micronutrient deficiencies and macronutrient imbalances can adversely impact consumer health. The market's growth is driven by the rising demand for minimally processed foods, which offer numerous health benefits, including enhanced nutrient content in the form of potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. These micronutrients are essential for optimal human health and well-being. Technavio's market analysis calculates the size of the global packaged foods and meats market based on the combined revenue generated by vendors operating in this sector, excluding food processing equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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