The nutrition market is forecasted to grow by USD 35 billion, expanding at a CAGR of 4.36% from 2023 to 2028. The market's growth is being propelled by factors such as rising health consciousness, increased disposable income, advancements in personalized nutrition, and the growth of digital platforms. Consumers are increasingly seeking products that promote wellness, from infant nutrition to those for sports professionals. The trend toward personalized nutrition, facilitated by genetic testing and data analytics, is also contributing to market growth. Digital platforms make it easier for consumers to access nutritional information and products, further driving demand for these products.
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The market is segmented by type, application, and geography. Each segment is analyzed based on its growth potential and forecasts.
North America:
Europe:
APAC:
South America:
Middle East & Africa:
The vitamins segment is poised for significant growth during the forecast period. Vitamins, including A, C, D, E, and K, are essential for normal cell function and growth. The global vitamins market was valued at USD 44.60 billion in 2018. As the demand for vitamins rises, it will drive the nutrition market's growth.
APAC is expected to contribute 46% to global market growth during the forecast period. Key drivers in this region include an aging population, rising prevalence of chronic diseases, and the expansion of healthcare facilities. Moreover, growing awareness of nutritional health products, particularly among the middle class, and the rise of online platforms, are key trends in APAC. The increasing launch of nutrition-rich products such as cereals and health drinks, often in collaboration with biotech companies, is also driving market growth.
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Advancements in technology, particularly in genomics and digital health solutions, have paved the way for personalized nutrition plans. The growth of e-commerce and online retailing is reshaping the market, as consumers increasingly turn to digital platforms for their nutrition-related needs. Additionally, innovations such as 3D printing technology for personalized supplements and sustainable ingredients further drive market demand. While regulatory compliance and certifications play a vital role in product safety, consumer demand for transparency and clean labels remains strong.
The nutrition market will continue to evolve, driven by technological advancements and consumer demand for personalized, sustainable, and convenient products. As the market expands, companies that embrace innovation, online retailing, and personalized nutrition will be well-positioned for growth.
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