Latest News- Nutrition Market: Vitamins is expected to lead the Type segment during 2024-2028

The Nutrition Market is being driven by Growing geriatric population

The Nutrition Market is expected to grow at a CAGR of 4.36% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 35 billion. The digital transformation of retail commerce has significantly influenced the purchasing behavior of nutritional products. Previously, consumers procured nutrient-rich supplements like vitamin tablets, protein powders, and omega-3 capsules from specialized medical stores or food markets. However, the surge in Internet penetration and e-commerce adoption has led to a shift in consumer preference towards online purchasing platforms. For instance, HealthKart, a leading online retailer, offers an extensive range of nutritional supplements, including omega-3 capsules and soft gels, catering to the growing demand for treating deficiencies in a convenient and time-efficient manner. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Vitamins
  • Probiotics
  • Proteins and amino acids
  • Carbohydrates
  • Others
• Application
  • Immunity
  • Sports nutrition
  • Weight management
  • Clinical nutrition
  • Others
• Geography
  • APAC
    • China
    • India
  • North America
    • Canada
    • US
  • Europe
    • Germany
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing geriatric population
• Increasing number of premature births in developing countries
• Increased number of medical emergencies and hospital admissions

However, the market also witnesses some limitations, which are as follows:

• Product recalls
• Irregular product penetration
• Lack of awareness in developing countries

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Market Scope in Nutrition Market Research Report

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Research Analysis Overview

The nutrition market is witnessing a shift towards personalized plans based on health goals and chronic diseases. Consumers are increasingly seeking customized nutrition plans and health products tailored to their genetic make-up and consumer preferences. Health awareness is driving demand for dietary supplements and personalized supplements. Advanced technologies like 3D printer technology are enabling the creation of 3D-printed edibles and personalized supplements, although their high cost may limit widespread adoption.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and increase shelf life. According to Technavio, the market's size is determined by the consolidated revenue of participating companies. This market excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, except mineral waters. Key growth drivers include the health benefits linked to minimally processed foods, such as vegetables, which are abundant in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. Consumer preferences for personalized nutrition plans, driven by health goals and chronic diseases, further fuel market expansion. Health awareness and the demand for dietary supplements also contribute significantly to the market's growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/