Pet Dietary Supplements Market: Growth Trends, Key Players, and Regional Insights (2025-2029)

The pet dietary supplements market is set to expand significantly, with a projected increase of USD 1.26 billion at a CAGR of 7.1% between 2024 and 2029. This growth is fueled by a rising focus on pet health and advancements in supplement formulations, as pet owners seek high-quality pet supplements enriched with natural ingredients to improve overall pet nutrition. Key factors influencing the market include the growing adoption of dog supplements and cat supplements, particularly those targeting joint health, digestive health, and immunity support. Additionally, demand for multivitamins and chewable supplements continues to rise as pet owners prioritize holistic health solutions for their animals. The increasing humanization of pets has driven a shift toward organic and condition-specific formulations, making personalized nutrition a growing trend. However, the market faces competition from fortified pet foods, which could fragment market share. With evolving consumer preferences and industry innovation, businesses in the pet dietary supplements market must adapt to capitalize on emerging opportunities while addressing potential challenges.

For more details about the industry, get the PDF sample report for free

Market Segmentation

By End-user:

• Dogs
• Cats
• Others

By Product:

• Joint-health
• Skin and coat
• Gastrointestinal tract
• Liver and kidney
• Others

By Geography:

• North America

  • US

• Europe

  • Germany

  • UK

  • Italy

• APAC

  • China

• South America

• Middle East and Africa

Key Segment Driving Market Growth

The dogs segment will play a significant role in market expansion. Dogs, as the most commonly owned pets, exhibit an ability to understand human behavior and communication, strengthening their emotional bond with owners. As they age, they experience health challenges, increasing demand for supplements that improve joint health and coat condition. In 2019, the dog segment was valued at USD 1.20 billion, driven by rising pet adoption and the preference for organic pet food. These factors will continue to contribute to the growth of this segment.

Regional Market Trends

• North America: The US dominates the market, driven by high pet ownership. Over 66% of US households have pets, according to the American Pet Products Association (APPA). Pet humanization trends have increased demand for supplements like biotin, amino acids, Vitamin E, Vitamin C, L-Carnitine, and Coenzyme Q-10.
• Europe: This region is expected to contribute 35% to the market's global growth.
• APAC: China is a key contributor to regional market expansion.
• South America & Middle East and Africa: These regions are also witnessing increasing pet adoption and supplement usage.

Market Dynamics

Drivers

• Increasing pet adoption and humanization trends drive demand for dietary supplements.
• Rising awareness of pet health and wellness encourages the use of supplements to address age-related conditions like arthritis and calcium deficiencies.

Trends

• Omnichannel retailing is gaining traction, with companies integrating online and offline sales channels. Personalized shopping experiences based on pet health conditions are shaping buying behavior.

Challenges

• Competition from functional and fortified pet food is a key challenge. Pet owners increasingly seek pet food with added nutrients, reducing reliance on standalone supplements.

Market Research Overview

The pet dietary supplements market is experiencing significant growth, driven by increasing pet ownership and rising awareness of pet health. As consumers prioritize pet wellness, demand for high-quality pet supplements has surged, particularly in categories such as dog supplements and cat supplements. Owners seek solutions for joint health, digestive health, and immunity support, leading to a rise in joint care and biotin supplements. Additionally, multivitamins and chewable supplements enriched with natural ingredients are gaining traction, emphasizing nutritional balance and overall pet nutrition. The trend of pet humanization has further fueled interest in premium products, as pet parents look for organic supplements with herbal extracts, omega fatty acids, and probiotic supplements to enhance skin health, coat care, and weight management. Rising concerns about product quality and health concerns have led to increased scrutiny over formulations, ensuring dietary supplements meet safety and efficacy standards

Get more details by ordering the complete report

Key Players

• Zoetis Inc.
• Ark Naturals Co.
• AVIBO FEED ADDITIVES
• Beaphar Beheer BV
• Bimini LLC
• Boehringer Ingelheim International GmbH
• Elanco Animal Health Inc.
• FoodScience LLC
• Health and Happiness International Holdings Ltd.
• Kemin Industries Inc.
• Makers Nutrition LLC
• NBF Lanes Srl
• Nestle SA
• NOW Health Group Inc.
• Nutramax Laboratories Inc.
• Only Natural Pet
• Pet Honesty
• Supplement Manufacturing Partner
• Virbac Group
• Vox Nutrition Inc.

Research Analysis Overview

Extensive research indicates a shift toward supplement innovation, with manufacturers incorporating L-Carnitine, Coenzyme Q-10, and amino acids to support energy support, bone health, and antioxidant supplements. The inclusion of Vitamin E and Vitamin C in soft chews and liquid formulations is improving pet welfare by addressing age-related deficiencies. With a growing market for pet food enriched with functional ingredients, supplement demand has intensified, particularly for specialized formulations targeting weight management and coat care. Advances in pet wellness products have introduced targeted solutions, such as probiotic supplements for gut health and joint care formulas for aging pets. As consumer awareness continues to shape purchasing decisions, companies are focusing on expanding premium products that align with evolving preferences. The synergy between pet food and dietary supplements is expected to drive further market expansion, ensuring pets receive optimal health benefits tailored to their specific needs.