Technavio analyzes that the Mouthwash Market in India is expected to grow at a CAGR of 16.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 173.5 million.There are various factors that contribute to the growth of the market. The Mouthwash market in India is experiencing significant growth due to the increasing awareness and emphasis on oral health. Consumers are becoming more conscious of the importance of maintaining good oral hygiene, leading to an upward trend in the demand for mouthwash products. This shift in consumer behavior is driving the growth of the market, with companies introducing innovative and effective mouthwash solutions to cater to this demand. The market is expected to continue its expansion in the coming years, as more Indians prioritize oral health as part of their overall well-being.
In the Indian mouthwash market, alcohol-based mouthwash segments held a significant market share in 2023. These products, which contain ethanol up to 25%, are widely used due to their germ-killing properties and ability to dissolve plaque. However, they come with side effects such as mouth irritation, dryness, and a burning sensation, which may negatively impact consumer preference. Key players like Procter and Gamble Co. offer alcohol-based mouthwash variants such as Crest Scope Outlast Peppermint and Crest Pro-Health Advanced with Extra Tartar Protection. Despite their market dominance, the demand for alcohol-based mouthwash is projected to decline during the forecast period due to these side effects and the growing preference for alternatives that support oral health without causing discomfort. Additionally, consumers are increasingly seeking mouthwash options that promote oral health by strengthening enamel, combating halitosis, and supporting good bacteria while inhibiting pathogens.
Know which region is leading the market growth by requesting a sample report
Mouthwash Market in India Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
Find out what is trending in the market by accessing the free PDF report
The Mouthwash Market in India caters to various oral health concerns, providing solutions for dental hygiene, fresh breath, gum inflammation, tooth decay, and gum disease. Sodium fluoride and antiseptic mouthwashes offer protection against bacteria, plaque, and cavities. Whitening mouthwashes with bleaching agents enhance tooth appearance, while natural options cater to those with dry mouth or sensitivity. Antiseptic and anti-plaque mouthwashes combat pathogens and irritation, preventing oral health issues like canker sores, halitosis, and oral cancer. Some mouthwashes contain additional ingredients like sodium lauryl sulphate, good bacteria, and essential oils for added benefits.
The Indian mouthwash market is a significant segment of the burgeoning household and personal care products industry in India. This market is driven by the rising awareness of dental hygiene and the need for fresh breath, leading to increased demand for mouthwash products. Key ingredients such as sodium fluoride, antiseptics, and bleaching agents are used to combat tooth decay, gum inflammation, gum disease, and bacteria. The market's growth is influenced by factors such as increasing disposable income, leading to higher consumer spending on personal care products, and the growing prevalence of oral health issues. Technavio's market analysis predicts a robust expansion of the global household and personal care products market, including the mouthwash segment, due to these factors.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
Safe and Secure SSL Encrypted
One user only.
Quick & easy download option
Unlimited user access (Within your organization).
Complimentary Customization Included
*For Enterprise license, go to checkout page
Get the report (PDF) sent to your email within minutes.
