Authored By: Sarah
07 Mar 2025

Oral Cancer Therapeutics Market Growth, Trends, and Forecast 2024-2028

The oral cancer therapeutics market is witnessing substantial growth, driven by the rising incidence of oral cancer worldwide. Factors such as tobacco and alcohol consumption, HPV infections, and an aging population are fueling the demand for advanced treatment options. With new drug developments, targeted therapies, and innovative diagnostic technologies, the market is evolving rapidly to improve patient outcomes. As pharmaceutical companies invest in clinical trials and breakthrough therapies, the industry is poised for significant expansion, offering new hope for oral cancer patients.

Global oral cancer therapeutics market 2024-2028

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Market Overview

Oral cancer cases continue to rise due to tobacco and alcohol consumption, HPV infections, and an aging population. According to the World Health Organization, around 354,000 new cases of oral cancer were reported in 2020. Patients with limited dexterity, such as those with dentures, face challenges in accessing treatment. While chemotherapy and radiation therapy remain primary treatment methods, emerging targeted therapies and immunotherapies are revolutionizing the market.

However, the side effects of chemotherapeutic treatments, including mucositis and xerostomia, remain a challenge. Advances in minimally invasive procedures and biomarker testing are supporting early detection and improved treatment outcomes.

Market Segmentation

By Product

  • Targeted Therapy
  • Chemotherapy

By Geography

  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
  • Asia
    • India
  • Rest of the World (ROW)

Market Insights by Product

The targeted therapy segment is expected to witness significant growth during the forecast period. Surgery remains the primary treatment method for early-stage oral cancer, while radiation therapy and chemotherapy are preferred for advanced cases. Diagnostic technologies, including biopsies, imaging tests, and molecular diagnostics, aid in early detection and treatment planning.

The geriatric population is a key demographic in this market. Healthcare institutions and research organizations are exploring telemedicine and remote monitoring solutions to enhance accessibility. Minimally invasive surgeries and advanced dental technology are improving patient outcomes while reducing treatment-related side effects such as hair loss, mouth sores, and appetite loss.

Regional Market Trends

North America (52% Market Share Contribution)

  • Increased prevalence of HPV-linked oral cancer
  • Strong healthcare infrastructure supporting diagnostic advancements
  • Focus on targeted therapies and immunotherapies

Europe

  • Rising cases of oral cancer due to alcohol and tobacco consumption
  • Technological advancements in molecular diagnostics and imaging

Asia

  • Increasing oral cancer awareness programs
  • Growing pharmaceutical investment in novel therapies

Market Dynamics

Market Drivers

  • Rising Oral Cancer Prevalence: According to the Oral Cancer Foundation, around 54,000 new cases of oral cavity and pharynx cancer are expected in the US this year.
  • Advancements in Targeted Therapy: New immunotherapies and combination treatments are improving survival rates.
  • Growing R&D Investments: Pharmaceutical companies are focusing on drug discovery and clinical trials to enhance treatment efficacy.

Market Trends

  • Increased R&D of Novel Drugs:
    • Gliknik Inc. is conducting clinical trials for biropepimut-S (GL-0817), an immunomodulator targeting MAGE-A3 proteins in squamous cell carcinoma.
    • Clinical trials are ongoing across seven countries, involving dentists, hospitals, and ENT specialists.

Market Challenges

  • Side Effects of Chemotherapeutics:
    • Drugs like Carboplatin, 5-fluorouracil, paclitaxel, docetaxel, and hydroxyurea cause nausea, vomiting, ulceration, malabsorption, and anemia.
    • Patients with Type 2 diabetes and oral leukoplakia are at a higher risk of severe side effects.

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Key Players

  • Amneal Pharmaceuticals Inc.
  • AstraZeneca Plc
  • Bristol Myers Squibb Co.
  • Cipla Inc.
  • Eli Lilly and Co.
  • Endo International Plc
  • F. Hoffmann La Roche Ltd.
  • Fresenius SE and Co. KGaA
  • GlaxoSmithKline Plc
  • Intas Pharmaceuticals Ltd.
  • Lupin Ltd.
  • Merck and Co. Inc.
  • Pfizer Inc.
  • Sanofi SA
  • Sun Pharmaceutical Industries Ltd.
  • Takeda Pharmaceutical Co. Ltd.
  • Viatris Inc.

Future Market Insights

The oral cancer therapeutics market is expected to grow significantly, driven by advancements in drug development, early diagnostics, and targeted therapies. Rising oral cancer cases, coupled with technological innovations in treatment methods, will further expand the market over the forecast period.

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