Authored By: Sarah
11 Jul 2024

 Massage Equipment Market Size to grow by USD 17294.31 million between 2023-2027

According to a research report “ Massage Equipment Market” by Product (Massage chairs and sofas, Back massagers, Handheld massagers, Neck and shoulder massagers, Others) End-user (Commercial, Residential) Type (Electric massage equipment, Non-electric massage equipment) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2027 published by Technavio, the market size is estimated to grow by USD 17294.31 million, at a CAGR of almost 10.54% during the forecast period. The Massage Equipment Market represents a significant business opportunity for manufacturers and suppliers. With the growing awareness of health and wellness, the demand for massage equipment is on the rise. Advanced technologies, such as air compression, infrared, and electric massage, are driving innovation in this sector. Market growth is further fueled by increasing adoption in healthcare settings, spas, and fitness centers. Businesses looking to capitalize on this trend should focus on product development, quality, and customer service to stay competitive.

Browse market data tables, figures, and in-depth TOC on “Massage Equipment Market” by Product (Massage chairs and sofas, Back massagers, Handheld massagers, Neck and shoulder massagers, Others) End-user (Commercial, Residential) Type (Electric massage equipment, Non-electric massage equipment) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2027. Download Free Sample


By Product, the Massage chairs and sofas segment is projected to dominate the market size in 2024

The commercial sector dominated the global massage equipment market in 2022, accounting for the largest share. Commercial massage equipment is utilized in various industries such as offices, hotels, and restaurants, physical therapy clinics, spa centers, salons, cruise liners, and airports. The expansion of commercial real estate in developed countries and the increasing demand for new retail, commercial, and office spaces in developing nations are key growth drivers for this segment. Furthermore, the adoption of massage equipment, particularly massage chairs, in workplaces has been on the rise due to their productivity-enhancing benefits for employees. This trend may significantly impact employee efficiency and overall workplace productivity.

By End-user, Commercial  segment is expected to hold the largest market size for the year 2024

The global massage equipment market is experiencing significant growth due to technological advancements from key players and increasing consumer expenditure on health and wellness products. Notably, the demand for massage chairs and sofas has surged in both developed and developing countries. In particular, the rise in disposable income in emerging economies like India, South Korea, and China has resulted in a shift towards smart massage chairs, offering therapeutic experiences. South Korea, specifically, has seen a notable increase in demand, driven by long working hours exceeding 65 hours per week. This trend is expected to continue, fueling the expansion of the massage equipment market.

North America is forecasted to hold the largest market size by region in 2024

In North America, the US, Canada, and Mexico represent the primary markets for the expansion of the massage equipment industry. The surge in the number of spa centers and wellness centers in these countries has fueled the demand for technologically advanced massage equipment. Furthermore, the increasing consciousness towards maintaining healthy lifestyles and the growing popularity of wellness and anti-aging treatments have significantly contributed to the market growth. In 2022, the US accounted for the largest share of the North American massage equipment market, driven by a rising per-capita income and a burgeoning millennial population. These factors collectively create a favorable business environment for massage equipment manufacturers and suppliers in the region.

The Massage Equipment Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Beurer GmbH
  • Bodyfriend Inc.
  • Casada International GmbH
  • Conair Corp.
  • Family Inada Co. Ltd.
  • Fujita Massage Chair
  • HoMedics LLC
  • Human Touch LLC
  • JSB Health and Fitness Pvt. Ltd.
  • Luraco Technologies
  • OMRON Corp
  • OSIM International Pte. Ltd.
  • Panasonic Holdings Corp.
  • Prospera Corp.
  • Relaxonchair
  • RoboTouch
  • Thumper Massager Inc.
  • Wahl Clipper Corp.
  • WelbuTech Co. Ltd.
  • Xiaomi Inc.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The massage equipment market encompasses a range of devices and tools designed to promote relaxation, improve wellbeing, and alleviate muscle tension and poor blood circulation. This market includes both electrical and nonelectrical massagers, each offering unique benefits. Electric massagers, such as electric massage machines and chairs, use electrical currents to stimulate muscles and promote relaxation. These devices offer the convenience of in-home use and can provide various types of massage, including medical-grade, professional, reflexology, hot stone therapy, and deep tissue massage. Heated stones used in hot stone therapy are another popular form of electrical massage equipment. Nonelectrical massagers include handheld tools like rollers and flat tables. These devices offer a more manual approach to massage and can be used for various types of massage, such as deep tissue and reflexology. Foot massagers are also a common type of nonelectrical massage equipment. The massage equipment market caters to both personal and professional use, with ecommerce platforms and thematic clinics offering a wide range of options. Hospitals and medical facilities also utilize massage equipment for therapeutic purposes. Overall, massage equipment plays a vital role in promoting health and wellbeing by reducing muscle tension, improving blood circulation, and providing a comfortable and relaxing experience.

Market Research Overview

The Massage Equipment Market encompasses a wide range of tools and devices designed to promote relaxation, pain relief, and overall wellbeing. From body massagers for digestive issues, insomnia, and tiredness, to head massagers for anxiety and stress, massage equipment caters to various physical and mental health concerns. The market includes specialty stores, electric and nonelectric massagers, and medical-grade massage devices. The growing awareness of the benefits of massage for conditions like back pain, spondylitis, arthritis, migraines, and severe headaches, has fueled the demand for massage equipment. The changing lifestyle, sedentary work culture, and increasing prevalence of physical ailments among the working population have also contributed to the market's growth. Massage equipment includes various types of massagers like shoulder massagers, body massagers, and head massagers, as well as massage therapies like reflexology massage, hot stone massage, deep tissue massage, and Swedish massage. The electric segment offers customizable programs, smart capabilities, and multiple massage options, while the nonelectric segment provides a more traditional and customizable experience. The comfort of home, affordability, and user reviews are key factors driving the sales of massage equipment through ecommerce platforms and physical stores. The market also includes portable designs, lightweight devices, and hygienic designs that cater to consumers' therapeutic needs. Medical professionals recommend massage for stress management, postoperative recovery, chronic pain, and relaxation. Massage equipment is also used in physiotherapy centers, health clubs, spas, commercial and residential settings, and thematic clinics. The market's growth is influenced by factors like the cost, frequency of use, and the relaxing sensation that massage provides. Massage equipment stimulates the mitochondria, the biological components responsible for energy production, and improves blood flow, reduces inflammation, and relieves muscular tension. In conclusion, the Massage Equipment Market is a growing industry that caters to various health concerns and offers a range of options for consumers seeking pain relief, stress reduction, and overall wellbeing. The market's growth is driven by changing lifestyles, increasing awareness, and the availability of affordable and customizable massage equipment.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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