The US luxury massage chair market is projected to grow by USD 43.7 million, with a compound annual growth rate (CAGR) of 2.15% between 2023 and 2028. This growth is fueled by several factors, including the increasing geriatric population, the demand for pain relief, and the rising popularity of Shiatsu massage equipment, which mimics the human touch of a masseuse. Additionally, the affluent consumer demographic is increasingly purchasing these high-end products, valuing their health benefits and luxurious experience.
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The luxury massage chair market is expanding due to the rising demand for convenient and personalized therapeutic massages. These chairs incorporate mechanical components such as rollers, airbags, and vibrators to replicate techniques used by human massage therapists. Key massage techniques include kneading, rolling, tapping, Shiatsu, compression, and heat therapy, primarily targeting the neck, shoulders, back, arms, legs, and feet.
Modern lifestyles and an aging population, especially seniors with mobility issues, are driving demand. Features like zero-gravity recline and pre-programmed massage modes enhance the luxurious experience, promoting relaxation and improved blood circulation.
The rise in the geriatric population is one of the primary drivers of the market. With increased life expectancy and advancements in healthcare, elderly consumers seek luxury massage chairs to alleviate common age-related health issues such as arthritis, joint stiffness, and back problems. Additionally, Shiatsu massage models, which employ Japanese massage therapy techniques like joint manipulation and stretching, are gaining popularity.
Product offerings in this segment include conventional and advanced robotic chairs, inversion massage chairs, and targeted massage products, all available through specialty stores, online platforms, supermarkets, and hypermarkets.
The emergence of Shiatsu massage equipment is shaping market growth. This Japanese therapy uses fingers, palms, and thumbs to apply techniques like joint manipulation and stretching. This trend is particularly evident in robotic and conventional massage chairs that feature Shiatsu models. These massage therapies are known for their ability to improve circulation, alleviate pain, and manage conditions like high blood pressure, anxiety, and depression.
Additionally, the increasing use of small-sized, smart massage chairs equipped with Bluetooth connectivity and remote control is gaining traction. These features allow users to enjoy a customizable massage experience, which can be controlled remotely via smartphones and the internet.
A significant challenge facing the market is the rising availability of massage chair rentals, which makes these luxury products less accessible for many individuals. Companies like Better Lounge offer luxury massage chair rentals across the US, catering to customers who need these products for short-term use, such as at events and wellness centers. The growing adoption of these rentals, driven by affordability and cost-effectiveness, is negatively impacting the market growth.
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Several key companies are contributing to the growth of the US luxury massage chair market. These companies are utilizing strategic alliances, mergers and acquisitions, and geographical expansion to increase their market presence.
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