Authored By: Sarah
15 Jul 2024

 Live Music Market Size to grow by USD 35563.9 million between 2024-2028

According to a research report “ Live Music Market” by Revenue (Tickets, Sponsorship, Merchandising) Genre (Pop, Rock, Hip-hop, EDM, Metal music and others) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 35563.9 million, at a CAGR of  17.38% during the forecast period. The live music market is witnessing a robust expansion due to the surging demand for authentic and memorable experiences. With technological innovations and evolving consumer preferences, live music events have emerged as a favored choice for audiences seeking personal connections with artists. In today's digital age, the live music scene offers a tangible and unique form of entertainment that transcends the limitations of streaming platforms. Attendees of live concerts are privy to the raw energy, emotion, and skill of artists, fostering a communal experience that cannot be replicated through recorded media. This trend is expected to continue as consumers crave genuine interactions with their favorite musicians and artists.

Browse market data tables, figures, and in-depth TOC on “Live Music Market” by Revenue (Tickets, Sponsorship, Merchandising) Genre (Pop, Rock, Hip-hop, EDM, Metal music and others) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Revenue, the Tickets segment is projected to dominate the market size in 2024


By Genre, Pop  segment is expected to hold the largest market size for the year 2024

The Live Music Market represents a significant revenue generator for the music industry, with consumers seeking authentic and immersive experiences. Artists and event organizers leverage this trend by providing unique performances, enhancing fan engagement, and fostering a sense of community. The market's growth is driven by advancements in technology, increasing demand for live experiences, and the continuous evolution of music genres. Strategic partnerships, innovative marketing, and effective audience targeting are essential for businesses aiming to capitalize on this thriving market.

North America is forecasted to hold the largest market size by region in 2024

The Live Music Market represents a significant revenue generator for the entertainment industry. With a growing demand for authentic and immersive experiences, businesses are increasingly investing in live music events to engage customers and build brand loyalty. This sector encompasses various segments, including concerts, festivals, and live performances at venues, offering diverse opportunities for monetization through ticket sales, merchandise, sponsorships, and advertising. By leveraging technology and innovative business models, market players can optimize operations, enhance fan experiences, and maximize revenue potential.

The Live Music Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alliance Tickets
  • Bassett Events Inc.
  • Coast To Coast Tickets LLC
  • CTS Eventim AG and Co. KGaA
  • Eventbee Inc.
  • Eventbrite Inc.
  • Inc.
  • Live Nation Entertainment Inc.
  • Lyte Inc.
  • SeatGeek Inc.
  • Sunrise Records Ltd.
  • The Ticketline Network Ltd.
  • Ticket City Inc.
  • TicketNetwork Inc.
  • TickPick LLC
  • TiqIQ LLC
  • TodayTix Inc.
  • Viagogo Entertainment Inc.
  • Vivendi SE
  • Vivid Seats Inc.

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Research Analysis Overview

The live music market has seen a significant shift in recent decades, with the emergence of holograms and virtual online platforms transforming the way we experience live performances. Musicians can now reach larger audiences through virtual gigs on platforms like Cornerstone, allowing them to connect with like-minded individuals worldwide. However, live music events, such as festivals, tours, and concerts, continue to be a crucial livelihood for artists, particularly for those who have built their careers over decades. Macroeconomic factors and local special circumstances can impact the live music market, with emerging trends and customer preferences shaping the industry. Electronica, Metal, Rock, Pop, Blues, and other genres continue to thrive, with artists and DJs using mobile apps to engage with fans and promote their music. Festivals like Coachella and Glastonbury remain iconic events, while virtual festivals offer a more accessible and affordable alternative. As the younger generation continues to embrace technology, the live music market will continue to evolve, offering new opportunities for artists and fans alike.

Market Research Overview

The live music market is a significant segment of the entertainment sector, encompassing gigs, tours, festivals, and other live performances. Key components of this industry include security, insurance, transport, video screens, stages, audio equipment, lights, and production specialists. Profit generation comes from ticket sales, sponsors, corporate brands, music publishers, record companies, contractors, ticketing companies, and agents. Risk takers in the live music industry require local knowledge of territories and the engagement of sub-agents to manage performance schedules for international stars in stadiums, arenas, theatre-sized venues, small clubs, and virtual online platforms. Fans, passionate about their favorite genres such as Electronica, Metal, Rock, Pop, Blues, and more, seek unique experiences and social interaction. Macroeconomic factors, favorable weather conditions, and emerging trends influence the live music market. Industrial developments, technology adoption, automation, and urbanization are shaping the industry, with an exponential trend towards online purchase and user metrics. Consumers, particularly the younger generation and like-minded individuals, value experiences over material possessions. Live music events, from industrial-scale festivals to intimate club shows, generate income for musicians, livelihoods for industry professionals, and contribute to the global economy. Goldman Sachs reports that the live music industry's social outlook is representativeness of urban population growth and internet user expansion. With the increasing popularity of holograms, virtual online platforms, and interactive activities, the live music market continues to evolve and thrive worldwide.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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