Latest News- Live Streaming Market: Platform is expected to lead the Product segment during 2025-2029

The Live Streaming Market is being driven by Rising penetration of smartphones and easy access to internet

The Live Streaming Market is expected to grow at a CAGR of 16.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 20642.7 million. In the Live Streaming Market, technological innovations such as Artificial Intelligence (AI), Deep Learning, Natural Language Processing (NLP), and Blockchain technology are poised to revolutionize video production and delivery. AI is increasingly being utilized by streaming service providers for various applications, including cinematography, editing, voice-overs, scriptwriting, and content improvement. Notable platforms like Hulu and YouTube are driving the demand for AI technology due to their growing popularity. Moreover, Blockchain technology holds immense potential to decentralize communication procedures within the industry, offering a more secure and transparent streaming experience. These advancements present significant growth opportunities for online streaming service providers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising penetration of smartphones and easy access to internet
• Growing popularity of live streaming
• Growing popularity of Esports

However, the market also witnesses some limitations, which are as follows:

• Growing privacy regulations and security concerns
• Restrictions on certain digital content
• Growing popularity of video on demand (VOD)

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Market Scope in Live Streaming Market Research Report

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Research Analysis Overview

Live streaming market encompasses various forms of real-time content delivery, including internet broadcasts and live television, as well as on-demand video streaming. Live content is the focus, with solutions for content delivery and video hosting. Video encoders and transcoders are essential for streaming live events, while HTML5 Video Player and streaming protocols ensure seamless playback. Compression and encoding technologies, such as multi-bitrate and adaptive bitrate streaming, reduce video streaming latency. Real-time communication enables virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, and local government broadcasts. Security is a crucial aspect of setting up a live streaming system.

Market Research Overview

The global media and entertainment industry encompasses businesses specializing in the creation and distribution of content and information via interactive platforms. This sector primarily generates revenue through pay-per-click advertisements. The market includes key players in digital advertising, such as search engines, social media and networking platforms, online classifieds, and review companies. According to Technavio, the global media and entertainment market size is determined by the consolidated revenue of organizations providing media, entertainment, and interactive services. The industry is projected to expand at a moderate pace. Live streaming services, including internet broadcasts, live television, on-demand video, live event streaming, content delivery, and video hosting solutions, are integral components of this market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/