Authored By: Sarah
11 Jul 2024

 Household Cleaning Products Market to grow by USD 16.60 billion between 2024-2028

According to a research report “ Household Cleaning Products Market” by Product (Surface cleaners, Dishwashing products, Toilet cleaners, Other cleaning agents) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 16.60 billion at a CAGR of  4.87% during the forecast period. In the highly competitive global household cleaning products market, where consumer choice abounds across various price points, innovation and technology are key growth drivers. Manufacturers are adopting advanced technologies such as automated rapid prototyping machines, refilling technology, and spray forms during production and packaging stages. For instance, Godrej Group's December 2020 launch of ProClean concentrated toilet cleaner, bathroom cleaner, and floor cleaner showcases this technological innovation..

Browse market data tables, figures, and in-depth TOC on “Household Cleaning Products Market” by Product (Surface cleaners, Dishwashing products, Toilet cleaners, Other cleaning agents) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028.

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By Product, the Surface cleaners segment is projected to dominate the market size in 2024.

The Household Cleaning Products Market primarily relies on offline distribution channels, including supermarkets, hypermarkets, convenience stores, warehouse clubs, and drugstores, for revenue generation. These establishments offer a wide range of cleaning products, such as surface cleaners, toilet cleaners, dishwashing products, and bleaches, in various sizes, packaging, and brands. A notable trend in this sector is the increasing preference for eco-friendly cleaning solutions, which is expected to boost demand. Retailers' private-label brands, which benefit from their established goodwill and competitive pricing, are also gaining popularity among consumers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024.

In the burgeoning Household Cleaning Products Market, developing regions such as South America and APAC spearhead growth due to rising per capita consumption and evolving consumer lifestyles. Reckitt Benckiser Group Plc, a global market leader, capitalizes on this trend through its diverse product portfolio. Key segments include disinfectant cleaners, multi-purpose cleaners, lavatory cleaners, and specialty cleaners, catering to the daily usage preferences of consumers in APAC.

APAC is forecasted to hold the largest market size by region in 2024.

The burgeoning middle-income population, projected to reach approximately 1.5 billion individuals by 2035, is fueling the growth of the household cleaning products market in Asia Pacific (APAC) regions. This demographic shift will significantly boost the demand for various consumer goods, particularly home care products. Key players in the surface cleaners and dishwashing product segment include Bombril SA and Unilever PLC. Notably, Reckitt Benckiser Group holds a prominent position in the APAC market for toilet cleaners, with its Harpic brand leading the way.

The Household Cleaning Products Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 3M Co.
  • Bombril SA
  • Church and Dwight Co. Inc.
  • Dropps
  • Earth Friendly Products
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Kimberly Clark Corp.
  • McBride Plc
  • Reckitt Benckiser Group Plc
  • RSPL Ltd.
  • S.C. Johnson and Son Inc.
  • Saraya Goodmaid Sdn. Bhd.
  • Star Brands Ltd
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever PLC
  • Wipro Ltd.
  • Zep Inc.

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Research Analysis Overview

The Household Cleaning Products market encompasses a wide range of items designed to maintain consumer health and well-being through hygiene and sanitation. Key product categories include Dishwashing Products, such as detergents and automatic scrubbers, packaged in various formats. Surface Cleaners, available in spray bottles, are essential for maintaining cleanliness and removing stains from floors, countertops, and walls. Laundry Detergents, available in powder, liquid, or tablet form, ensure effective deodorizing and disinfecting of fabrics. Household cleaners come in various variations, catering to specific consumer needs, such as air care, disinfection goods, and toilet, bathroom, and floor cleaners. The market faces challenges due to health issues, including supply deficits and product visibility concerns. Manufacturers prioritize innovation, offering fragrances and eco-friendly solutions to meet evolving consumer demands. The market continues to grow, driven by the importance of maintaining a clean and healthy home environment.

Market Research Overview

In the dynamic and evolving household cleaning products market, consumers seek out solutions for maintaining hygienic lifestyles in their housing units, particularly in the real estate sector. Key product categories include dishwashing products and surface cleaners. Dishwashing liquids offer refreshing scents and natural ingredients, while automatic scrubbers and squeeze-and-pour bottles facilitate ease of use. Surface cleaners cater to various surfaces such as wood, stainless, mirrored, and glass. Brands continue to innovate with pump-actuated bottles, aerosol cans, and trigger sprays, featuring thickened liquid matrices and solid abrasive particles for effective cleaning. Laundry detergent segments encompass laundry bars and laundry detergents, addressing stain marks and grime to ensure clean clothes. Household spending on these essentials is influenced by pricing and quality, as well as consumers' preferences for eco-friendly alternatives. Environmental concerns have led to the popularity of biodegradable and renewable ingredients, reducing carbon footprints and fossil-based ingredients. Household cleaners also extend to air care, disinfection goods, and toilet care, catering to personal hygiene needs. Strategic launches in the toilet cleansers segment and the disinfectants segment aim to address health issues such as diarrhea and other hygiene-related well-being concerns. Rapid urbanization and changing lifestyles continue to shape the market, with consumers seeking out natural deodorizers, citrus surface deodorizers, and fragrance variations. Supply networks and product visibility are crucial factors in the household cleaning products market, ensuring a steady supply of high-quality end products for consumers. Floor cleaners, bathroom cleaners, and home hygiene products further expand the market landscape.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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