The Household Cleaning Products Market is being driven by Product innovation and portfolio extension
The Household Cleaning Products Market is expected to grow at a CAGR of 5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 17.81 billion. In developed economies such as the US, the UK, Canada, and Japan, there is a burgeoning demand for high-end household cleaning products. Consumers in these markets prioritize convenience, superior packaging, and aesthetic appeal when making purchasing decisions for cleaning solutions. Brands that deliver better performance and quality command a premium price, enabling vendors to boost their profit margins. Key premium household cleaning product categories in the US market include Cleanser and Polish, Soft Cleanser, MORE Spray and Foam, Cookware Cleanser and Polish, and Cooktop Cleaner by Bar Keepers Friend. These products cater to the discerning preferences of well-informed consumers, driving growth in the market during the forecast period.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Surface cleaners, Dishwashing products, Toilet cleaners, Others) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Household Cleaning Products Market Research Report
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The Household Cleaning Products market encompasses a range of items, including surface cleansers, disinfectants, home hygiene products, bathroom cleaners, toilet cleaners, floor cleaners, and air care solutions. These goods promote product visibility and address supply deficits in disinfection goods, sanitation, and well-being. Consumers seek out household cleaners for variations in fragrances, disinfecting, and deodorizing capabilities. Laundry detergent, surface cleaners, and dishwashing products are essential categories. Packaging formats include buckets, automatic scrubbers, and spray bottles. Health issues such as diarrhea highlight the importance of these products in maintaining hygiene and overall health.
The global household durables market, encompassing the housewares and specialties sector, comprises various product categories such as surface cleansers, disinfectants, home hygiene products, bathroom cleaners, toilet cleaners, floor cleaners, air care, and household care products. According to Technavio, the market size is determined by the consolidated revenues of manufacturers producing these items, which include consumer electronics, homebuilding, household appliances, and leisure products. Market expansion will be influenced by several factors, including the introduction of housewares with innovative designs and vibrant colors, catering to consumers' growing preference for stylish and distinctively hued kitchenware. Additionally, the demand for disinfection goods, driven by heightened health consciousness, and product ingredients that ensure eco-friendliness and effectiveness in end products, will significantly contribute to market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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