Latest News:- Household Wipes Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

Household Wipes Market to grow at a CAGR of 6.36% during 2024-2028

The Household Wipes Market is expected to grow at a CAGR of 6.36% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1176.2 million. The global household wipes market is witnessing a surge in demand for scented wipes, with vendors offering an expansive range of fragrances to cater to consumer preferences. Notable scents include Citrus Meadows, Tuscan Lavender, and Early Morning Breeze, particularly in the citrus-based household cleaning segment. Though fragrances may not persist long, they effectively disinfect and deodorize living spaces. In early 2018, Clorox introduced its scented disinfecting wipes in a new packaging format, featuring a water lily fragrance. This innovative design enhances ease of storage, stacking, and portability. 

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The Offline subsegment is expected to dominate the Distribution Channel segment during the forecast period 

Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 In the dynamic landscape of the global household wipes market, offline distribution channels held a significant market share in 2023. This dominance can be attributed to the enduring effectiveness of traditional distribution methods. Offline sales refer to transactions completed in physical stores, where customers have the opportunity to examine products prior to purchase. Brick-and-mortar retailers, including hypermarkets, department stores, supermarkets, and convenience stores, serve as primary distribution points for household wipes. Additionally, drugstores and department stores contribute to the offline distribution network. The tangible interaction between buyers and products in offline channels remains a compelling marketing tool, fostering customer confidence and satisfaction.

Here are the various ways based on which the market is segmented: 

• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
  • APAC
  • Europe
  • South America
  • Middle East and Africa

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• Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
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There are several factors that are causing the market to flourish favorable features of household wipes

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

The household wipes market encompasses various types of wipes designed for cleaning and maintaining hygiene in different areas of the home. These include bathroom wipes, kitchen wipes, and dusting wipes. Wood surfaces, such as furniture, are increasingly being cleaned with wood wipes to maintain their appearance and prevent damage. Bio-degradable material is gaining popularity in the household wipes market due to growing concerns over diarrheal diseases and the importance of hygiene awareness. Consumers are spending more on household goods that promote cleanliness and hygiene, leading to an increase in demand for wipes made from eco-friendly materials like recyclable plastic or plant-based fibers. Product types range from non-antibacterial wipes for everyday use to disinfecting wipes for sanitation necessities. Material types include alcoholic wipes for disinfecting surfaces and baby wipes for personal use. Dust problems are another concern addressed by the household wipes market, with dusting wipes made from microfiber cloth or biodegradable materials. Air pollution is also a factor driving demand for household wipes, as they offer a convenient and effective solution for cleaning surfaces without generating dust or other pollutants. The market for household wipes continues to grow, as consumers prioritize cleanliness, hygiene, and eco-friendliness in their purchasing decisions.

Market Research Overview

The global household products market encompasses non-durable items, such as detergents, soaps, diapers, and tissue and household paper products. Factors fueling the expansion of this market include the surge in online sales. The e-commerce sector's growing popularity, particularly in developing countries, significantly boosts household product sales. In the last five years, e-commerce platforms have experienced substantial growth and are projected to continue expanding. The allure of e-commerce platforms lies in their convenience, seamless payment options, discounts, and extensive product offerings.

The Household Wipes Market is experiencing significant growth, fueled by the favorable features of household wipes. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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