Authored By: Sarah
15 Jul 2024

 Hookah Tobacco Market to grow by USD 705.2 million between 2024-2028

According to a research report “ Hookah Tobacco Market” by Product (SHT, MHT, LHT) Application (FrHT, BevHT, CfHT, ScHT) Geography (Middle East and Africa, Europe, APAC, North America, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 705.2 million at a CAGR of almost 4.57% during the forecast period. The global hookah tobacco market has experienced significant expansion in recent years due to the introduction of innovative and novel products. Vendors have recognized the importance of catering to diverse consumer demographics, resulting in new product launches that appeal to specific segments, such as the younger generation and those seeking premium or artisanal offerings. In response to health concerns, manufacturers are prioritizing the development of reduced harm and safer hookah tobacco products, thereby broadening their market reach and fostering growth..

Browse market data tables, figures, and in-depth TOC on “Hookah Tobacco Market” by Product (SHT, MHT, LHT) Application (FrHT, BevHT, CfHT, ScHT) Geography (Middle East and Africa, Europe, APAC, North America, South America) Global Forecast to 2028.

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By Product, the SHT segment is projected to dominate the market size in 2024.

The fruit-flavored hookah tobacco market, represented by key players such as Al Fakher Tobacco Trading, Shop Starbuzz, Japan Tobacco Inc., Fumari, and Hertz Flavors GmbH and Co. KG, experiences significant growth due to the ban on flavored cigarettes in the US. Popular fruit flavors like apricot, blueberry, apple, orange, strawberry, pineapple, and guava drive demand in countries including the US, Saudi Arabia, Egypt, and Iran. This low-cost alternative to cigarettes caters to a burgeoning consumer base.

By Application, FrHT  segment is expected to hold the largest market size for the year 2024.

In the Hookah Tobacco Market, the strength of the product is determined by its nicotine content and flavor intensity, which generates a desirable buzz. Notable vendors in this sector include Al Fakher Tobacco Trading, haze Tobacco LLC, Japan Tobacco Inc., Fumari, and SOEX India Pvt. Ltd. The market is highly fragmented due to the presence of numerous regional and global players. Preferred by regular consumers, strong hookah tobacco is popular in Egypt, Saudi Arabia, Jordan, Turkey, and Australia.

Middle East and Africa is forecasted to hold the largest market size by region in 2024.

The Hookah tobacco market represents a significant business opportunity, with increasing consumer preference for authentic and high-quality hookah tobacco. Key players in this industry focus on product innovation, ensuring superior taste and aroma, while adhering to stringent quality standards. Market expansion is facilitated through strategic partnerships, distribution network expansion, and targeted marketing efforts. Regulatory compliance is a critical factor, with companies implementing robust regulatory frameworks to mitigate risks and ensure customer safety.

The Hookah Tobacco Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Al Fakher Tobacco Trading
  • Amazing Tobacco
  • ASA Produktions GmbH
  • British American Tobacco Plc
  • Chan Ning Dekang Biotechnology Co. Ltd.
  • Cloud Tobacco
  • Eastern Tombac and Tobacco Est.
  • Fumari
  • Haze Tobacco LLC
  • Hertz Flavors GmbH and Co. KG
  • Japan Tobacco Inc.
  • La Montagne Verte Sarl
  • Philip Morris International Inc.
  • Romman Tobakko
  • Shisha Tobacco Factory
  • SOEX India Pvt. Ltd.
  • Starbuzz Tobacco Inc.
  • Ugly Hookah.

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Research Analysis Overview

The Hookah Tobacco Market encompasses a wide range of products, including flavored tobacco in various forms such as Shisha, Syrupy Form, and Herbal Tobacco. Peer influence plays a significant role in the market's growth, with consumers often drawn to popular flavors like Chocolate, Mint, Fruits, and Spices. Hookah cafes, lounges, and specialty stores serve as direct channels for the sale of these aromatic substances. Hookah Apparatus, including Hookah Tobacco, is a key component of this market. Aromatic substances like Molasses, Glycerin, Water, and Tobacco are essential ingredients in the production of Hookah Tobacco. The market also caters to the health-conscious consumer with the availability of Cancer-free, Dopamine-inducing, Nicotine-free Hookah Tobacco. Retailers, including specialty stores, bars and cafes, offer Hookah Tobacco to consumers below the age of 18, despite the health risks associated with its use. Fruit and Confectionary flavors continue to dominate the market, while Beverages and Spices add to the diverse range of offerings. Overall, the Hookah Tobacco Market is a thriving industry that caters to the unique preferences and social experiences of its consumers.

Market Research Overview

The Hookah Tobacco Market encompasses a wide range of products, including Hookah Apparatus, Aromatic Substances, and various types of Tobacco. Hookah users, particularly young adults, are drawn to the luxurious lifestyle associated with this leisure activity. Hookah Tobacco comes in various flavors such as fruit-flavored, mint, chocolate, and more. Consumer Spending on Hookah products is on the rise, driven by disposable income and per capita income. Manufacturers offer Indirect and Direct Flavor-infused hookah tobacco, as well as Blended Flavors like Menthol and herbal tobacco. Hookah Tobacco is produced from combustible tobacco like Burley and Virginia tobacco, as well as non-tobacco ingredients like glycerin and water. Automated technologies have led to the production of innovative products like Steam Stones and Light Shisha Tobacco. Hookah Tobacco is available in various volumes and quantitative units, from Maassel to Al Fakher. Hookah users can find these products in specialty stores, cafes, lounges, theme-based restaurants, supermarkets, and convenience stores. Hookah Tobacco is also available online from retailers. Health consciousness is a growing concern, leading to the production of Low-risk tobacco products and the popularity of herbal tobacco. The Hookah Tobacco Market is influenced by social acceptance, weather deterioration, and legal age restrictions. Hookah flavors like mint and fruits are in high demand, particularly during warmer weather. The market is expected to continue its Rising Trend due to the increasing popularity of Hookah as a social activity.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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