The Apple Market is being driven by Increasing demand for superfoods
The Apple Market is expected to grow at a CAGR of 3.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 15.94 billion. The surge in urban farming trends in key markets such as the US, UK, and South Korea is projected to fuel the global demand for apples over the forecast period. With limited arable land available for traditional farming, urban agricultural practices, including vertical farming, have gained traction. Notable urban farming methods utilize community spaces, such as school farms and repurposed parking lots, for cultivation. The increasing preference for organic produce and the emergence of rooftop farming have led families in urban areas to grow their own fruits and vegetables, including dwarf and semi-dwarf apple varieties like Honeycrisp. This popular apple variety, which grows up to 8-10 feet tall, is well-suited for rooftop farming due to its quick fruiting and early ripening characteristics.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
194 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.4% |
Market growth 2025-2029 |
USD 15.94 billion |
Market structure |
fragmentation |
YoY growth 2024-2025(%) |
3.1 |
Key countries |
China, US, Turkey, India, Germany, UK, France, Brazil, Japan, Russia, UAE, China, US, Turkey, India, Germany, UK, France, Brazil, Japan, Russia, UAE, and Rest of World |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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In the Apple Market, tree density, rootstock selection, pruning techniques, and fertilization strategies are essential agricultural practices. Crop rotation, cover cropping, weed control, fungicide applications, and insecticide applications ensure optimal growing conditions. Harvesting methods include mechanical harvesting, postharvest treatments, controlled atmosphere storage, and cold chain management. Quality assurance systems encompass taste panels, food safety audits, GAP certification, sustainable packaging, and biodegradable packaging. Consumer insights, price elasticity, brand positioning, and awareness drive marketing strategies, including advertising, public relations, social media, digital marketing, e-commerce platforms, and direct-to-consumer sales. Apple industry trends focus on consumer health consciousness, sustainability initiatives, food waste reduction, and trade agreements.
In the agricultural products and services market, the horticulture sector specifically focuses on the production and value addition of fruits, including apples. Pre-production processes for apple cultivation encompass essential steps such as tree grafting, orchard management, and cultivation practices. These techniques ensure optimal fruit growth and yield. Tree grafting involves joining a scion from a desired apple variety to a rootstock, resulting in a hybrid tree that combines the best traits of both. Orchard management includes practices like pollination techniques to ensure fruit set and pest control strategies to maintain tree health. Cultivation practices include soil preparation, irrigation, and fertilization to provide the ideal growing conditions for apple trees.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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