Latest News- High Protein-Based Food Market: Protein-rich drinks is expected to lead the Product segment during 2024-2028

The High Protein-Based Food Market is being driven by Shift in preference toward natural and herbal products

The High Protein-Based Food Market is expected to grow at a CAGR of 8.65% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 50.2 billion. In the realm of health and wellness, high protein-based food brands have capitalized on the promotion of an active lifestyle through strategic partnerships with esteemed sportspersons and influencers. Brands such as Muscle Blaze, Nike, Adidas, Puma, and Under Armour have leveraged social media to amplify their messages, showcasing the dedication and hard work of individuals in their fitness journeys. These campaigns not only boost brand awareness but also emphasize the importance of consuming high protein-based foods for optimal performance and recovery. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Shift in preference toward natural and herbal products
• Expansion of sales outlets and streamlining of manufacturing processes of high-protein-based food products
• Focus on disease-free life and improved quality of life

However, the market also witnesses some limitations, which are as follows:

• Stringent government regulations on high-protein-based food products
• Availability of counterfeit products for high-protein-based food products
• Risk of side effects of high-protein-based food

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Market Scope in High Protein-Based Food Market Research Report

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Research Analysis Overview

The High Protein-Based Food market encompasses a range of essential minerals and nutrient-dense offerings, catering to an expanding consumer base seeking alternatives to animal products. This sector includes plant-based proteins such as pea protein, legumes, tofu, and alternative sources like meatless chicken, sausages, and plant-based burgers. Culinary innovation and food technology have played a pivotal role in enhancing the accessibility and taste preference of these products. High protein offerings extend beyond traditional meat substitutes, encompassing fiber-rich, cholesterol-free, and low-saturated fat options. Shelf-life products, protein-fortified drinks, and mainstream protein sources like whey protein are also integral components of this market. Consumers increasingly prioritize nutritious diets, leading to the mainstream acceptance and growth of high protein alternatives. Environmental sustainability is another driving factor, as the production of these foods places less demand on natural resources compared to animal agriculture.

Market Research Overview

In the high protein-based food market, key players are manufacturers and processors focusing on enhancing the nutritional value of their offerings. Technavio estimates the market size based on the consolidated revenue of these entities. Equipment vendors and beverage producers, including those specializing in alcoholic and non-alcoholic beverages, are excluded. Market expansion will be fueled by the health benefits linked to the consumption of minimally processed, high protein foods, such as vegetables, which are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/