Latest News- Whey Protein Market: Whey protein concentrates is expected to lead the Product segment during 2024-2028

The Whey Protein Market is being driven by Increasing product launches

The Whey Protein Market is expected to grow at a CAGR of 8.09% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 5525.8 million. The global whey protein market is poised for significant growth due to its increasing adoption in clinical nutrition applications. With a rich nutrient profile, including essential amino acids and bioactive constituents, whey protein is gaining popularity in the healthcare sector. Its use in treating conditions such as sarcopenia, obesity, and malnutrition, as well as facilitating post-illness recovery, is driving market expansion. In the US, the aging population is projected to double by 2050, creating a substantial demand for nutritional solutions to address the unique health challenges faced by the elderly. Whey protein, with its proven health benefits, is set to play a pivotal role in addressing this demand. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Whey protein concentrates
  • Whey protein hydrolysates
  • Whey protein isolates
• Application
  • Food and beverages
  • Nutritional supplements
  • Personal care
  • Animal feed and pet food
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing product launches
• Rising awareness of health benefits of whey
• Wide application of whey protein

However, the market also witnesses some limitations, which are as follows:

• Increasing popularity of plant-based proteins
• Rising number of people with lactose intolerance
• Stringent regulations

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Market Scope in Whey Protein Market Research Report

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Research Analysis Overview

The protein market is experiencing significant growth due to increasing health consciousness and the popularity of protein supplements in various sectors. These include sports clubs, fitness centers, and health clubs. Protein is essential for building muscles and repairing tissues, making it a must-have for athletes and older people. Protein supplements find applications in dairy products, baked goods, baby foods, and immunity-boosting products. Their antibacterial properties add to their appeal. However, trade restrictions and health concerns pose challenges. Brands like Dyet Nutrition cater to the protein intake gap in healthy diets, offering short snack options for those with active lifestyles.

Market Research Overview

The Whey Protein Market encompasses vendors engaged in the production of Whey Protein Powder, Whey Protein Isolates, Whey Protein Concentrates, Whey Protein Hydrolysates, and Plant-based Protein Alternatives. The market's size is determined by the consolidated revenue of these entities. Excluded from this market are equipment manufacturers and producers of alcoholic and non-alcoholic beverages. Factors fueling market growth include the health benefits linked to Whey Protein consumption in high-protein diet trends, its applications in Sports Nutrition Supplements and Nutritional Supplements, the increasing popularity of Organic Whey Protein, and the expanding Protein Fortification in Dairy-based Protein and Protein-rich Food Products. The Dairy Protein Market's growth is driven by the health advantages of Dairy-based Protein and the rising demand for Protein Supplements.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/