The Global hazelnut market is projected to grow significantly, with an estimated increase of USD 2.31 billion and a compound annual growth rate (CAGR) of 8.51% from 2023 to 2028. This growth is largely driven by increasing health and wellness awareness among consumers, spurring demand for hazelnut-based products, especially hazelnut milk. Notably, regions in Turkey, such as Ordu, Samsun, Giresun, Sakarya, and Düzce, are major contributors to hazelnut production. U.S.-based companies, such as Hershey India and The Hershey Company, are leveraging this trend by incorporating hazelnuts into their products.
For more details about the industry, get the PDF sample report for free
Drivers: Health-conscious consumers are the key driver behind the hazelnut market’s expansion. Hazelnuts are rich in fiber, healthy fats, vitamins, folate, antioxidants, and essential minerals like manganese, which support improved brain function and cardiovascular health. As food companies like Ferrero and Hershey integrate hazelnuts into their products, they appeal to a growing consumer base seeking nutritious options.
Trends: The demand for hazelnut milk is a prominent trend. With its rich, sweet, and nutty flavor, hazelnut milk is gaining popularity as a dairy alternative due to its health benefits, such as being gluten-free, soy-free, and lactose-free. Companies like Hershey and Ferrero are expanding their focus on hazelnut milk, capitalizing on the growing plant-based beverage market. Hazelnut milk is also being used in a variety of products, including coffee and cereals.
Challenges: Hazelnut allergies present a significant challenge to market growth. Tree nut allergies, including those to hazelnuts, affect a notable percentage of both adults and children globally. Anaphylactic reactions to hazelnuts have created concerns for manufacturers, urging them to implement stringent safety measures to ensure compliance with health regulations and avoid allergenic risks.
Europe: Europe remains the largest consumer and producer of hazelnuts. Key countries include Italy, Turkey, Germany, France, Spain, Switzerland, Poland, and Belgium. Italy, particularly the regions of Piemonte and the Tonda di Giffoni and Tonda Rossa varieties, is a leading producer. In addition, Turkey’s role as the largest producer globally strengthens Europe’s dominance in hazelnut production. Companies like Olam International, Balsu Gida, and Ferrero operate across Europe, with significant production bases in Turkey and Italy.
Middle East and Africa: The Middle East and Africa are emerging as critical regions due to the expanding market for hazelnut-based food and beverages, driven by health-conscious consumers in countries like Saudi Arabia and the UAE.
North America: In the U.S., companies like Hershey and Ferrero play a significant role in driving demand for hazelnuts. The growing popularity of hazelnut chocolate products and the increased demand for hazelnut milk are boosting market growth in this region.
APAC: Asia-Pacific is seeing rising interest in hazelnut products, with increased consumption in countries such as Japan and China. The popularity of chocolate confectionery products incorporating hazelnuts, such as Nutella and Kinder Bueno, is contributing to the regional market expansion.
South America: While relatively new to the hazelnut market, countries like Brazil are exploring the potential of hazelnut-based products, especially for use in confectionery and as a healthy ingredient in various food products.
Get more details by ordering the complete report
Some of the key companies of the Hazelnut Market are as follows:
Safe and Secure SSL Encrypted
One user only.
Quick & easy download option
Unlimited user access (Within your organization).
Complimentary Customization Included
*For Enterprise license, go to checkout page
Get the report (PDF) sent to your email within minutes.
