Latest News- Hair Styling Products Market in Europe: HCGP is expected to lead the Product segment during 2024-2028
The Hair Styling Products Market in Europe is being driven by Innovation and portfolio extension leading to product premiumization
The Hair Styling Products Market in Europe is expected to grow at a CAGR of 4.2% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1225.8 million. The European market for hair styling products is witnessing a significant shift towards natural and organic offerings, driven by growing consumer awareness regarding the potential health risks associated with synthetic alternatives. These risks include skin irritation, allergies, nerve damage, chemical burns, and scalp injuries, as well as hair damage and certain types of cancer. Organic hair styling products, which utilize natural and organic ingredients such as plant extracts, essential oils, aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil, have gained popularity as a healthier alternative. These natural ingredients offer numerous benefits, including nourishment, protection, and enhanced styling capabilities, making them an attractive choice for discerning consumers.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (HCGP, Hair styling spray, Dry shampoo) Geography (Europe).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Hair Styling Products Market in Europe Research Report
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The European Hair Styling Products Market encompasses a range of offerings, from eco-friendly packaged hair crème and curly hair solutions, to vegan hair care and sustainable beauty. Hair care brands prioritize natural ingredients and cruelty-free practices, providing expert advice and innovative hair care trends. Professional brands cater to diverse hair types and needs, with affordable options and luxury hair products. Hair styling tips and routines abound, incorporating hair pomade, hair powder, hair serum, hair masks, and more. Organic hair products, hair dyes, and hair oil benefits are also popular, as is the growing trend towards hair health and self-expression through hair cutting styles, hair curling, hair braiding, and hair accessories.
The European hair styling products market is a significant segment of the global personal care industry, encompassing the production and research and development (R&D) of hair care solutions. This market is witnessing notable trends, such as the rise of digital sales, vegan certification, and plant-based plastic packaging. Premiumization and e-commerce are also driving market competitiveness. Manufacturers prioritize product performance, utilizing organic formulations and post-consumer recycled materials to cater to evolving consumer preferences. The global personal care products market, which includes cosmetics, hair styling products, and other related items, is projected to grow due to increasing disposable income, enabling consumers to invest in luxury and lifestyle-related purchases.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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