Authored By: Sarah
15 Jul 2024

 Hair Care Market Size to grow by USD 15254.1 million between 2024-2028

According to a research report “ Hair Care Market” by Product (Hair color, Shampoo, Conditioner, Others) Distribution Channel (Offline, Online) Geography (Europe, APAC, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 15254.1 million, at a CAGR of over 3.2% during the forecast period. In the dynamic world of online retail, social media platforms play a pivotal role in decision-making. These tools enable retailers to engage with customers, solicit feedback, and launch new products. YouTube, Instagram, and Pinterest are popular social media channels utilized by retailers for product promotions and campaigns. The global hair care market is significantly influenced by this trend, with investments in social media advertising driving brand efficiency. The proliferation of smartphones and the Internet has fueled the popularity of web blogs, particularly among the millennial demographic. Social media and blogging serve as essential channels for hair care brands to reach their audience, foster engagement, and stay competitive in the market.

Browse market data tables, figures, and in-depth TOC on “Hair Care Market” by Product (Hair color, Shampoo, Conditioner, Others) Distribution Channel (Offline, Online) Geography (Europe, APAC, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Hair color segment is projected to dominate the market size in 2024

In the hair care market, offline distribution channels represent a significant revenue stream, encompassing various retail formats including specialty stores, hypermarkets, supermarkets, convenience stores, warehouse clubs, drugstores, salons and spas, and department stores. Among these, specialty stores have emerged as the largest revenue generator, owing to the increasing popularity of beauty and personal care retail establishments. Manufacturers, such as L'Oreal, strategically allocate their marketing, advertising, and promotional budgets towards these retailers to boost product and brand visibility among consumers. The expansion of specialty retail chains is a key focus area for beauty product manufacturers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The hair color segment of the global hair care market is experiencing robust growth, projected to expand at a steady rate throughout the forecast period. Factors fueling this expansion include the increasing geriatric population, who utilize hair colorants for graying and white hair, as well as evolving fashion trends and the introduction of new color options that attract younger generations. Furthermore, the proliferation of salons and spas worldwide, in addition to the rising incidence of premature graying, are significant contributors to the expansion of the hair color market during the forecast period.

Europe is forecasted to hold the largest market size by region in 2024

The Hair Care Market represents a significant business opportunity, with increasing consumer awareness and demand for high-quality products. Brands are investing in research and development to launch innovative solutions addressing various hair concerns, such as damage, color protection, and volume enhancement. The market is expected to grow steadily, driven by factors like demographic shifts, rising disposable income, and changing consumer preferences. Companies are focusing on sustainable practices, including eco-friendly formulations and recyclable packaging, to cater to the evolving consumer needs.

The Hair Care Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Amway Corp.
  • CavinKare Pvt. Ltd.
  • Chatters GP Inc.
  • Edgewell Personal Care Co.
  • Emami Ltd
  • Godrej Consumer Products Ltd.
  • Hanz de Fuko
  • Henkel AG and Co. KGaA
  • John Paul Mitchell Systems
  • Johnson and Johnson Services Inc.
  • Kao Corp.
  • LOreal SA
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Truefitt and Hill
  • Unilever PLC
  • Wella International Operations Switzerland Sarl

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Research Analysis Overview

The hair care market is a vibrant and diverse industry, encompassing a wide range of products from dyes and colors to shampoos, conditioners, oils, lotions, creams, gels, serums, and oils. Young people, in particular, are a significant consumer demographic, with a strong focus on dyes and colors to express their individuality. The shampoo, conditioner, and hair oil markets are also thriving, as consumers seek to maintain the health and vitality of their hair. Cosmetic design plays a crucial role in the hair care industry, with an emphasis on innovation and functionality. Advanced technologies such as fiber thickening, strengthening, stability enhancement, controlled release, and volume enhancement are increasingly popular. However, hair care is not just about aesthetics. Hair health is a major concern for many, with issues such as damage from vehicle accidents, cervical injuries, and cervical spondylosis being common. Antibacterial materials are also being incorporated into hair care products to prevent scalp infections and promote overall hair health. Moreover, hair care goes beyond physical appearance. It plays a significant role in social connection and self-esteem. Whether it's a corporate worker seeking to make a good impression or an individual looking to feel confident and beautiful, hair care is an essential part of daily life. So, whether you prefer a lotion, cream, gel, liquid, serum, or oil, there's a hair care product out there for you.

Market Research Overview

The Hair Care Market encompasses a wide range of products and services, including Spa industry offerings, pharmacy items, and e-commerce sales. This market caters to various hair concerns such as hair fall implants for medical disorders, hormonal changes, heredity, and scalp treatment. The Shampoo segment dominates the market, with non-store-based sales growing due to the convenience of e-commerce. Conditioners, hair styling products like hair greying solutions, volumizing dry shampoo, and hair oils also contribute significantly. Cosmetic Design plays a crucial role in this market, with trends leaning towards eco-friendly, sustainable initiatives and cleaner label products. Hair issues like male hair problems, hairstyles for women, and dyes and colors for young people are also addressed. The Hair Care Market is influenced by human health issues such as cervical injuries, corporate workers' lifestyles, and environmental stressors like heat styling tools and harmful chemicals like aluminum, parabens, phthalates, and sodium lauryl sulfate. The market offers various solutions for hair concerns, including fiber thickening, fiber strengthening, stability enhancement, controlled release, volume enhancement, and antibacterial materials. Social connection and self-esteem are significant factors driving the market, with advertising campaigns featuring celebrity endorsements and chemical treatments. The Hair Care Market is a diverse and evolving industry that caters to a beauty-conscious population, with European markets and specialty stores being key players.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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