The flexible packaging market in north america is projected to grow by USD 12.04 billion at a CAGR of 4.8% between 2023 and 2028. The market expansion is driven by increasing demand across key industries, including personal care, consumer goods, and food. The shift towards sustainable packaging solutions, smart packaging integration, and micro packaging materials is fueling growth. Flexible packaging, made from plastic, paper, and metals, offers cost-effective and lightweight solutions that enhance product convenience. However, competition from rigid packaging remains a key challenge.
For more details about the industry, get the PDF sample report for free
The plastic segment is expected to see significant growth due to its versatility, cost-effectiveness, and lightweight properties. Key plastic types such as polyethylene (PE), polypropylene (PP), and polyethylene terephthalate (PET) dominate the segment due to their high durability and barrier properties. The food and beverage industry is a major consumer, benefiting from extended shelf life, reduced food waste, and enhanced portability offered by plastic packaging.
In the pharmaceutical sector, plastic packaging ensures secure, tamper-proof, and sterile containment. The personal care industry is also increasing its adoption of flexible plastic packaging for products such as diapers, feminine care items, and wipes. Smart packaging solutions, including RFID and QR codes, are gaining popularity for inventory management and consumer engagement. Additionally, recycling initiatives play a vital role in the segment’s development, promoting sustainable packaging alternatives.
The increasing demand for stand-up pouches is a key driver for the North America flexible packaging market. These pouches are widely used across industries, including consumer goods, electronics, cosmetics, medical supplies, and household care. Benefits of stand-up pouches include:
In the food and beverage sector, pouches are favored for preserving freshness, nutritional content, and flavors. The demand for biodegradable films is also rising due to the need for eco-friendly packaging solutions.
The food and beverage sector is witnessing a shift toward micro packaging, which enhances product freshness and shelf life. This includes packaging formats such as:
Micro packaging materials include cast polypropylene (CPP), BOPP, LDPE, HDPE, PET, coated polypropylenes, polyesters, cast polyamide (CPA), paper, cardboard, and aluminum. Advanced features include:
This trend supports sustainability, reduces waste, and improves logistics efficiency, making it a preferred choice in food and beverage packaging.
The rigid packaging sector, which includes plastic, metal, board, and glass, remains a strong competitor to flexible packaging. Rigid packaging is still preferred by industries such as food and beverage, pharmaceuticals, and consumer goods for its durability and familiarity.
However, the trend toward eco-friendly and cost-saving solutions is driving many companies to shift from bottle-packed products to flexible pouches. The adoption of QR codes and traceability features in flexible packaging is also increasing. Additionally, cartons, Tetra packs, and recyclable materials are becoming more popular as sustainable packaging solutions.
Get more details by ordering the complete report
Safe and Secure SSL Encrypted
One user only.
Quick & easy download option
Unlimited user access (Within your organization).
Complimentary Customization Included
*For Enterprise license, go to checkout page
Get the report (PDF) sent to your email within minutes.
